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Specialties
PR for People, founded by Patricia Vaccarino, provides public relations services for individuals and companies through personal branding, reputation management and media relations. The idea of PR for People came to Patricia in the late 1990s, when she was at Publishing Online, working with individual authors. She saw a real need for individuals to promote themselves the same as any company, in a way that was cost-effective and got results.
The mission of PR for People is to help you get the media coverage you need so you can tell your story to the world. It includes:
* A set of proprietary programs to build maximum awareness for who you are and what you do.
* Monthly business networking events across the country.
* «PR for People,”(hyperlink) Patricia’s book, which explains how to use PR to establish and manage your personal brand.
* Online tools including the Press Kit, for managing your brand, and the Media Switchboard Service, for connecting you with the media.
History
Established in 2003.
In 2003, Patricia founded Xanthus Communications LLC, a Seattle-based PR firm. In 2007, Xanthus Communications created a second entity, PR for People, to serve its individual clients who are all professionals in their respective fields. And in 2009, she published the highly reviewed «PR for People: Be Famous for Who You Are and What You Do.»
Meet the Business Owner
Patricia V.
Business Owner
Patricia Vaccarino has over 20 years’ expertise working with a wide range of national and international clients, in all areas of public relations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She is especially well-known for her talents in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity. Ms. Vaccarino now owns her own public relations firm, Xanthus Communications, and specializes in PR for individuals who are experts in their respective fields.