Echelon Cycle & Multisport

Santa Rosa, United States

4.7

Closed now

20 reviews

Accepts Credit Cards

Contacts

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Telephone:
+1 707-528-1133
Website:
www.echeloncycle.com
Address:
125 5th St, Santa Rosa, CA, 95401
Nearby public transportation stops & stations:
2.1 miSanta Rosa CityBus Route 15
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Bussiness info

Accepts Credit Cards
Yes
Accepts Bitcoin
No
Parking
Private Lot
Bike Parking
Yes
Wheelchair Accessible
Yes
Good for Kids
Yes
Dogs Allowed
Yes

Today

Today 10:00 am – 6:00 pm
Closed now
Local time (Santa Rosa) 08:28 Tuesday, 24 June 2025

Business hours

Monday 10:00 am – 6:00 pm
Tuesday 10:00 am – 6:00 pm
Wednesday 10:00 am – 6:00 pm
Thursday 10:00 am – 6:00 pm
Friday 10:00 am – 6:00 pm
Saturday 10:00 am – 5:00 pm
Sunday –

Description

Specialties

Quality mountain, road, and triathlon bike sales, as well as bike repair and bike rentals! We pride ourselves on carrying the cutting edge training and racing equipment you need to participate in bike racing and triathlon whether it be on or off road. We also offer a professional bike fitting studio and power testing center, saddle demos, wetsuit rentals and race wheel rentals.

History

Established in 2008.

Echelon Cycle & Multisport is a shop with every piece of merchandise personally chosen by the owners. At Echelon, we only sell things we stand behind and use ourselves in our own training and racing. We also have a professional bike fitting studio in-​house, as well as a lactate-​threshold testing and power testing center for athletes that choose to take their training to the next level.

Meet the Business Owner

Kevin B.

Business Owner

After working in a bike shop for the past 6 years, he finally answered the nagging call in the back of his mind (and from multiple customers) to fulfill the unmet need of a multisport shop in Sonoma County. «Everything under one roof» was the founding mantra. Too many times he had sent people away saying, «Unfortunately you can’t get that up here, you’ll have to go to San Francisco, or order it online and hope it’s the right size.»

As an athlete, Kevin is well decorated with over a hundred finishing medals, and consistently high placings in his age group. He loves to share his knowledge with anyone who asks, and will happily spend hours talking about anything from how many seconds or minutes an aero helmet will shave off your PR, to what it takes to upgrade through the ranks of USA Cycling’s categories in road racing.

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20 reviews of Echelon Cycle & Multisport

No registration required
Place rating: 5
Willits, CA
Great ppl
Very knowledgeable, helpful and kind.
They have high standards when it comes to costumer service, and so friendly too!
It’s pretty Obvious they love and live what they do
It’s my new favorite bike shop!
Place rating: 5
Centerville, UT
Kevin helped me on a last minute repair at the Vineman, put on a new chain and adjusted a finicky rear dérailleur so that it was dialed in perfectly. He was very helpful and detailed, spent the time needed in going over the bike, and it worked perfectly on my first full ironman distance. Made a big difference in my having a good day and the peace of mind I needed going in to such a long race. Thanks Kevin!
Place rating: 5
San Francisco, CA
Echelon helped me out in a pinch! Echelon was providing mechanical support for a century ride on Saturday, and I broke a spoke just ten miles into a hilly ride. Mariko took an hour out of her time to drive me back to her shop and loan me a wheel so I could finish my ride. At the end of the day I picked up my fixed and trued wheel for a reasonable price. Thanks guys — incredible support!
Place rating: 5
Fairfax, CA
Echelon Cycle & Multisport is seriously amazing! I was in the market for a tri bike since I have a couple triathlons coming up and I wanted to be able to be competitive in the races. My husband and I went up to Echelon and were blown away by the amazing customer service. Mariko showed me a couple of bikes, explained the pros and cons of each picked, and then I picked one that was perfect for me. Mariko spent hours with me fitting me to the bike and making endless changes to make sure the bike fit was squared away. I never felt rushed and Mariko answered my plethora of questions. I was able to take the bike for a test ride and never wanted to get off the bike. Mariko told me to ride the bike for a couple of weeks and then she wants me to bring the bike back for a final fitting.
Echelon has group bike rides for all different levels that leave from the shop. They also have amazing triathlon gear for the tri geek in all of us. I loved that local riders and athletes would stop by the stop to chat with all the employees at Echelon. It’s the dream neighborhood cycle and multisport shop.
I’m super impressed with Echelon and will definitely be returning.
Place rating: 3
THE SEA RANCH, CA
Great parts. Great bikes. Great clothing. Real top of the line stuff. Great selection of bikes. All of those things I’d give them a 5 star rating for. But I took my bike in to get some TT bars put on and the work was less than to be expected. The grip tape they put on my handle bars is cut in place that is going to cause it to unravel over time and they caps were not seated. The Aero bars were left loose, crooked and the grip tape on those was even worse. If you need a tune up or to add some parts, buy them on Amazon, watch the videos on YouTube and try it yourself, you’ll be happier.
Place rating: 5
Fulton, CA
My Cervelo was taken during a home robbery. I was crushed, but one thing I was certain of, I would be replacing it at no other bike shop than Echelon. You could call this place my Cheers bar. It’s like visiting family every time I go in. They knew exactly how I was feeling and did everything they could to help me with insurance, and get me on a new ride. I will always be thankful for their kindness and «above and beyond» customer service. They are a perfect example of why people should shop local and support small business.
Place rating: 5
Santa Rosa, CA
I just purchased a 2015 ZW5 Felt from Echelon. I shopped around and tried out several models in several stores but chose the woman’s Felt because it just fit like it was made for me. Echelon was able to get the aluminum model that I had initially wanted in my size quickly but once it came I decided to wait for the carbon model. The service was amazing! When the carbon turned out not to be available in time, they lent me a Cervelo for my first triathlon (so I would not have to do the race on my mountain bike) and then allowed me to keep it several weeks until my bike came in. They took the same great care in the bike fitting for the loaner as for my new bike. Each person there was helpful, knowledgeable, friendly, and just great. They kept me informed about my bike’s ETA, and gave me helpful pointers that benefited my tri time and have added so much to my enjoyment of a road bike. This bike is by far the best bike I have ever owned, and I could not have had a better experience buying it. Thank you, Echelon!
Place rating: 5
Sebastopol, CA
Doesn’t look like they need it, but I’m going to contribute another 5 star review. I’ve come here multiple times on the day before a race with some mechanical issue and Kevin and Mariko always are able to get my bike ready right away. Unlike their competitors, I’ve never been treated with an aloof or haughty attitude, which is impressive considering their product line is much better than their competitors :) To top this off their knowledge about the technical aspects of bike related things makes me even prefer this store to online shopping. This store serves as a paragon within cycling retail.
Place rating: 5
Sunset Park, Brooklyn, NY
Kevin and Mariko were extremely knowledgable about bikes and best riding routes. This is a GREAT bike shop. They take care of the rental bikes and the renters.
Place rating: 5
Santa Rosa, CA
We love Echelon and recommend it to all friends that want to get into the sport. They not only have all the stuff but are also great at giving advice on gear with never pushing you to buy something you don’t really need.
Place rating: 2
San Francisco, CA
Came in for a quick fix (new handlebar tape). Left 2 hours later with the 2 hour labor charge for something that clearly took no time at all.
Place rating: 5
San Francisco, CA
I live in SF and am looking for a specific bike make and model. After calling a bunch of shops further and further away from SF (many who were very helpful) I spoke to Kevin. I didn’t make any promises of buying a bike from him, but he was still so engaging and willing to share information with me that I felt extremely appreciative of him. He was knowledgeable and clearly a bike lover.
If you are considering a bike purchase go talk to him. He seems like the kinda guy that would want to put you on a bike that fits your need, and not his. He gets it-​THANK YOU KEVIN!
Place rating: 4
Santa Rosa, CA
This is a good shop in an excellent location. Free parking in Railroad Square is impressive.
I came in earlier in the week to get information about a tune-​up for my 2009 bike. Apparently I kept my bike in such a great condition that I just paid for a pro-​rated tune up since it was so light.
I did get a call about chain replacement to a new Ultegra chain. I said that was fine, but let it be know, and from speaking from others who have used this shop, they almost always want you to replace the chain during a tune-​up. I believe they’ll try and up sell you for a new cassette. If you know your equipment, you should know when to change your cassette as well. With the new chain, my drive-​train is super quiet again.
They carry a wide variety of bikes, textiles, and triathlon equipment. Prices are average, but it is a local shop that you should support.
Place rating: 4
Helena, MT
Excellent shop! The staff is extremely helpful and professional. I would gladly purchase a bike from them knowing what level of service they offer. For a small shop, their equipment selection is better than most, but they didn’t have many high-​end bikes on hand; I only saw one BMC.
Place rating: 5
Santa Rosa, CA
Great place, I only came in for tubes, but I could spend a good few hours here just checking out the latest and greatest accessories. The people working here are exceedingly nice, knowledgable and helpful! I wish I could buy everything I wanted to and I’m glad the salesman didn’t pressure me into buying more than I can afford!
I’d happily return in the future for all my bike’s needs!
Place rating: 5
San Francisco, CA
Great shop, outstanding service and top notch accessories in stock. I urgently needed a hard-​to-​find dérailleur hanger. They had it in-​stock and even offered to overnight to me in San Francisco. I chose to pick it up and purchased some other nice bits while I was in the store. Super friendly service. I’ll definitely come back next time I’m nearby.
Place rating: 5
Cincinnati, OH
If you are headed to Wine Country in the Sonoma area and love biking look no farther! Our experience with Kevin and Echelon was OUTSTANDING! The bikes were incredible, the service and friendliness of the staff was over the top AND they have a really adorable dog! :) We biked from Santa Rosa to Sebastopol and back riding bikes that make mine look like an antique! IF you are in the market for bikes, definitely go here! IF you are in the market for bike apparel they have a GREAT supply. One of our friends bolstered the Santa Rosa economy with purchases made in the store! :) I hope to be back really soon! THANKS, KEVIN!
Linda
Place rating: 5
Santa Rosa, CA
Great local bike and Tri shop. Kevin, Mariko and the rest of the crew will take great care of you. We have bought several bikes there and they always do a great job.
Also, their kits are great looking, always love to see people sporting the Echelon Cycling and Tri kits around town and at races.
Stop in and say hi to the shop mascot Koa.
Place rating: 5
Santa Rosa, CA
Going into Echelon for the first time was great! I didn’t feel the pressure to empty my wallet when I asked a bit of help and guidance. They will only charge what is necessary and not replace parts at random like I have experienced at a few other local shops. I felt confident leaving my bike with them even though they are not a Specialized brand shop. As for the rest of the shop, I didn’t find and garbage products and their prices were great as well!
I’ll be back in the near future!
Place rating: 5
Santa Rosa, CA
A great shop owned and operated by a wonderful duo. Kevin and Mariko are wonderful to work with, go out of their way for their customers and are super pleasant and passionate about the sports in which the shop specializes in.
From seminars and work shops to great selection for cyclist, runners, and Tri enthusiasts, this place is a go to shop for many friends.
I’ve also noticed that they tend to find cutting edge accessories and items that you commonly may not find at other places. They are always prompt in calling when things arrive and service is done.
I highly recommend Echelon Cycle & Multi Sport.