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Specialties
Quality mountain, road, and triathlon bike sales, as well as bike repair and bike rentals! We pride ourselves on carrying the cutting edge training and racing equipment you need to participate in bike racing and triathlon whether it be on or off road. We also offer a professional bike fitting studio and power testing center, saddle demos, wetsuit rentals and race wheel rentals.
History
Established in 2008.
Echelon Cycle & Multisport is a shop with every piece of merchandise personally chosen by the owners. At Echelon, we only sell things we stand behind and use ourselves in our own training and racing. We also have a professional bike fitting studio in-house, as well as a lactate-threshold testing and power testing center for athletes that choose to take their training to the next level.
Meet the Business Owner
Kevin B.
Business Owner
After working in a bike shop for the past 6 years, he finally answered the nagging call in the back of his mind (and from multiple customers) to fulfill the unmet need of a multisport shop in Sonoma County. «Everything under one roof» was the founding mantra. Too many times he had sent people away saying, «Unfortunately you can’t get that up here, you’ll have to go to San Francisco, or order it online and hope it’s the right size.»
As an athlete, Kevin is well decorated with over a hundred finishing medals, and consistently high placings in his age group. He loves to share his knowledge with anyone who asks, and will happily spend hours talking about anything from how many seconds or minutes an aero helmet will shave off your PR, to what it takes to upgrade through the ranks of USA Cycling’s categories in road racing.
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