San Francisco Fish Company

Specialties

Since 1987, we’ve been offering customers a dazzling selection of hand-​picked fish and seafood products, as well as a distinctive assortment of ready-​to-​eat or cook-​at-​home prepared items. In addition to our sophisticated take-​home menu, we have a wide selection of breakfast and lunch items, with a small seating area in the shop. Try our breakfast burrito with smoked salmon, cheese, and avocado.

History

Established in 1987.

In a world of mass-​produced foods and chain stores, there stand a few owner-​operated businesses that strive to offer to their communities a refreshing alternative. San Francisco Fish Market is one such business. For seventeen years, I owned and operated Rockridge Fish in the Market Hall in Oakland. My staff and I treated our customers to a dazzling array of seafood products and worked hard to educate them about the joys of cooking with and eating fish. Many of our customers followed us to our new location in San Francisco’s historic Ferry Building, where we’ve been carrying on the tradition since January, 2004.

Meet the Business Owner

Allen K.

Business Owner

My goal is to showcase the best possible picks from the sea — which I hand-​select personally — and provide these to my customers in every form: as raw product, prepared and ready to cook at home, prepared and ready to eat, or cooked to order. And I want to help educate my customers, in a comfortable, inviting setting, about the many benefits of fish and seafood and how to prepare it. I’ve worked in many kitchens and with many chefs, which has taught me a lot about preparing seafood. Everything in my store is home-​made, with two exceptions: seaweed salad and smoked salmon, because I found the right provider of these products.

We offer a wide selection of beautifully displayed raw fish from around the world, and I pick the best of what’s available each day. The offerings depend on the season, fishing restrictions, the weather, and other variables. The challenge is to provide every day the awesome variety and value that my customers have come to expect, and it’s a challenge I love.