MyPoints

San Francisco, United States

1.8

20 reviews

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Description

Specialties

MyPoints (www​.mypoints​.com), provides advertisers with an effective means to reach a large online audience with targeted marketing campaigns. The MyPoints program also enables consumers to earn points-​based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. Rewards points are redeemable in the form of third-​party gift cards and other benefits from over 60 merchants, including retailers, theaters, restaurants, airlines and hotels.

Classmates Media Corporation operates leading online social networking and online loyalty marketing services under the Classmates and MyPoints brands. The company’s success is driven by its expertise in growing and monetizing large audiences in a cost effective manner and enabling advertisers to reach online consumers effectively. Large membership bases and rich databases of member information provide Classmates Media with a significant competitive advantage.

History

Established in 1996.

The MyPoints Story



MyPoints began as a class project at the University of California’s Haas School of Business in 1996. Over the next ten years, MyPoints grew until it became the Internet’s preeminent loyalty-​driven, direct marketing company. At the heart of MyPoints business model is the idea that if you value your customers, they will value you in return.

MyPoints founders realized early on that a loyalty program would be a perfect match for the then-​new online shopping world — a persuasive way to influence the purchase decisions of online consumers. In 1997, the company launched BonusMail® — the pioneering permission-​based email program. By 1998, the program had grown to more than one million members and was rated «The Internet’s Fastest-​Growing Membership» by NetRatings.