Craftsman and Wolves

San Francisco, United States

4.2

Closed now

23 reviews

Accepts Credit Cards

Contacts

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Telephone:
Not provided
Website:
www.craftsman-wolves.com
Address:
Cuesa Ferry Plaza Farmers Market 1 Ferry Bldg, San Francisco, CA, 94111
Embarcadero, SoMa, South Beach
Nearby public transportation stops & stations:
260 ftDon Chee Way & Steuart St
410 ftThe Embarcadero & Ferry Building
750 ftBig Bus Tours Stop 18, Steuart Street
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Bussiness info

Delivery
No
Accepts Credit Cards
Yes
Accepts Bitcoin
No
Parking
Street
Bike Parking
Yes
Wheelchair Accessible
Yes
Take-out
Yes

Today

Today 8:00 am – 2:00 pm
Closed now
Local time (San Francisco) 00:58 Saturday, 28 June 2025

Business hours

Monday –
Tuesday –
Wednesday –
Thursday –
Friday –
Saturday 8:00 am – 2:00 pm
Sunday –

Description

Specialties

Craftsman and Wolves is a contemporary patisserie offering a menu of high-​end pastries, cakes, confections, confitures, desserts, as well as gourmet sandwiches, salads and savory fare throughout the day, seven days a week. Since opening, the patisserie has garnered national praise in publications including Wall Street Journal, Real Simple, Esquire, and Bön Appétit, and GQ magazine named his famous «Rebel Within» as #6 on «The 50 Best Things to Eat and Drink Right Now.» The beverage menu includes Oakland’s Highwire Coffee, a selection of housemade sweet drinks including hot chocolate and drinking caramel, as well as seasonal tisanes, high-​quality Taiwanese oolong tea from Naivetea, beer and wine.

History

Established in 2012.

Chef William Werner partnered with Lawrence Lai and Ann Lee of Naivetea to open Craftsman and Wolves in the summer of 2012.

Meet the Business Owner

William W.

Business Owner

Over the past decade, William Werner has honed an impressive mastery of pastry techniques and developed a distinct style. Named San Francisco Magazine’s «2014 Best Pastry Chef,» Plate Magazine’s «2014 30 Chefs to Watch,» Star Chefs’ «2013 Rising Star Artisan,» and a James Beard Foundation «Outstanding Pastry Chef» nominee, Werner also serves as a Valrhona Pastry Chef Consultant, leading professional culinary demonstrations and classes in the US and Canada.

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23 reviews of Craftsman and Wolves

No registration required
Place rating: 4
San Francisco, CA
Craftsman and Wolves is a stand at the Farmers’ Market at the Ferry Building. On a Saturday morning, the place is packed with merchants and patrons alike. I stopped by right around 12:30 and decided to get The Rebel Within (thanks to the many recommendations from Unilocal) and the Travel Cake.
The Rebel Within was delicious! While the price of $ 7.50 is a little steep for a muffin, I would still highly recommend everyone to try it. I love that the egg is soft boiled. The yolk is so yummy! The flavor of the muffin is savory which goes very well with the egg.
I also tried their Travel Cake ($ 3.50). It’s like a mini pound cake with less sugar and a light frosting on top, with coconut flakes. I especially love that the cake is light in sugar. I think the amount of sweetness is just perfect.
Overall, I enjoyed the pastries I got from C&W and would love to try their other pastries as well.
Place rating: 3
Culver City, CA
Got very excited to see this stand at the Ferry Bldg yesterday. Read that they were opening a location close to home in Culver City.
Service was friendly & helpful. At noon, they were already sold out of more than half the items. Picked up just a few things — strawberry brioche, lemon cake & banana coconut. Took them to a dinner, since we were stuffed from eating everything else all AM.
Verdict: Lemon cake ($ 3) is small, but the taste packs a punch! Bright, rich, lemony flavor. Very moist. Shortbread cookie w/​poppy seeds sprinkled on top gives it a nice contrast in texture.
Banana coconut ($ 3) bread was also very good. Tastes like our grandma’s banana loaf — moist, deep flavor. Same size as the lemon. Small & yummy! The strawberry brioche ($ 12 –there’s a more creative name for these items, but I forgot what) was beautiful, but… disappointing. It was crisp & sugary on top, light & airy and very «meh» on the inside. It looked great, but the taste didn’t match up.
Good, quality pastries. Maybe I just need to taste a few more things. Based on what I’ve tried… For the cost, it didn’t stand out as I had hoped. I will support them once they get to my neck of the woods. Until then… I can wait.
Place rating: 5
Ingleside, San Francisco, CA
My friend introduced me to «the rebel within» and I fell in love with it right away. One of the best thing to go for on saturday farmer’s market! Savory, cheesy, eggy. LOVE IT!
Place rating: 4
San Francisco, CA
Rebel within. A bit pricey $ 7+ for a savory muffin & a soft boil egg within but if u have never had one. Now is the time … It’s pretty darn good … But once is enough … So many other great food … Like a bowl of ramen for less than $ 10… But do try if u never had!
Place rating: 5
Toronto, Canada
Color me smitten with a side of love struck!
Got there on a Sat., too late for the rebel within (sold out) but the very charismatic delivery guy with the hypnotic blue eyes was behind the counter, naming off fact after sexy fact about the baked goods. He explained everything from Yuzu to how they bake that odd hollow bread cheese yummy thing (which i got) and even gave tips on which coffee stalls at the market were good.
Over all would go back for the rebel within and the blue eyed goodness, although he mentioned a girlfriend (life is never fair).
Place rating: 4
San Francisco, CA
Stopped by their tent this past Saturday when my mom and I came to pick up some groceries from the farmer’s market. My friends and I attempted to try «The Rebel Within» at their Mission location a few months back, but they were completely sold out by the time we stopped by late afternoon. That’s why I wasted no time in forking over $ 7.25 for this magical pastry that has been so highly praised by fellow Unilocalers.
This is worth the hype!!! I would gladly wake up early to visit their Mission location for this every once in awhile. For the price tag, I won’t be consuming this on a regular basis. I wouldn’t recommend purchasing from the tent here since it isn’t heated. However, even with it being cold, the egg was still semi-​runny after biting into it. Pretty impressive! The muffin was also flavorful and moist. The tobasco salt provided pairs really well with the egg. My tummy was happy to start its day with this delightful pastry.
This is a good location to stop by since you can pick up groceries and enjoy the gorgeous embarcadero view. If they could heat up the pastries on the spot, I would probably prefer this location since the view would be much nicer than the view on Mission. All in all, worth the hype and a must try!
Place rating: 5
Montreal, Canada
This is one of my favorite spots in SF!
The place itself is gorgeous, and the attention to detail is impressive. The coffee is delicious and so are most of the pastries, sandwiches and breakfast items I’ve tasted so far. The vibe is great and you can sit outside in the summertime. It’s the one spot that I recommend to everyone who tells me they are going to visit the city.
Place rating: 4
San Francisco, CA
Came to the farmers market on a Saturday more or less to just get the rebel within. It lived up to all the hype! It was delicious and the egg inside was still a bit soft and runny. Only wish I’d been able to warm it up and it would’ve been even better! Definitely recommend trying it. The other goodies all looked amazing too so will definitely be back again!
Place rating: 4
San Francisco, CA
This review is for the Rebel Within:
Well…the «Rebel Within” — definitely a fitting name.
This pastry/​breakfast/​piece of heaven is made up of asiago, sausage, and green onion with a soft cooked farm egg hidden inside.
I would’ve given it 4.5 stars but it loses some points for 2 reasons.
First reason being, it’s not heated up… that’s a turn off to me because I like my eggs warm and because it tastes so amazing at room temp you can’t help but imagine how gratifying this pastry would be right out of the oven.
And Second, because it’s somewhere around $ 7 and that’s…kind of expensive for a pastry right?
Regardless, this is execution at it’s finest and I’d like to see you try and have an egg come out that perfect inside of a pastry that is truly– savory & moist.
Overall: 4⁄5 I will: go back when I’m craving this.
Why? It’s creative, tasty, and beautiful. Also, it’s like a Lamborghini in food form– every time someone walks by, they can’t help but notice that yolky goodness oozing out.
Place rating: 4
Honolulu, HI
I’ve been wanting to try the rebel within since seeing it on Allie and Georgia on the travel channel. I was pleasantly surprised to see the ferry building location, which was very convenient. I ordered my rebel within and decided to save it so I could eat it at the botanical gardens (which is not close). An hour later I was sitting in front of a pond in the beautiful golden gate park enjoying my treat. It wasn’t warm of course, but still very delicious.
Place rating: 4
San Francisco, CA
The Rebel Within is the main reason why I went to Craftsman and Wolves and it lives up to its reputation. A novel idea! The only thing keeping me from giving this a five star rating is its price — $ 7, for 1 muffin! While there isn’t much competition with this idea, $ 7 still seems pricey for a bakery item. I also don’t like how it’s not warm. I have brought them from the Ferry Building on Saturdays and heated it at home. 100% times better than eating room temperature/​cold eggs in a muffin!
Place rating: 5
San Jose, CA
Love that I can get my favorite baked goods at the Ferry Building without having to travel all the way to the Mission! They have pretty much the same baked goods you’d see at the brick and mortar store, including the Rebel Within. Wow. You have to wonder how they get that soft boiled egg baked right into the muffin. It’s as tasty as it is impressive. The menu items do seem seasonal, but if you see the banana bread with coconut shavings on top, that loaf was amazing! It was nice and moist. The coconut added a nice texture, and there was a bit of sugar underneath it to give it just the right sweetness. They also sell their pâté de fruit which change flavors constantly, but they’re very enjoyable. They are a bit pricey, but I find them worth it as they never disappoint.
Place rating: 4
San Francisco, CA
I’ve only been to the Craftsman and Wolves stand at the Ferry Building Farmer’s Market on Saturdays, but the uniqueness and quality of the baked goods are as if they had just been baked on site. With new creations constantly emerging in the bakery world, Craftsman and Wolves definitely offers up something a little different, while also executing the traditional pastries just as well. Their morning bun is one of my favorites, with an added kick from the orange zest folded into the buttery layers. The pastry itself is everything you would look for in a morning bun, and the cinnamon sugar on the outside isn’t excessive. Their most popular and well-​known item is probably the The Rebel Within, an asiago, scallion, and sausage muffin with a soft boiled egg buried in the center. Once you bite down into the egg, the perfectly cooked yolk starts to spread all over the muffin, coating it in creaminess that pairs so well with the savory bits of the muffin itself. They serve it with a tabasco salt, but the muffin itself was already bordering on too salty for my taste, so I’d recommend going without it. It’s definitely one of those things you have to try while in San Francisco!
Place rating: 3
San Francisco, CA
Hmm I’m giving it a 3 star based on my most recent experience, but I’d be interested in giving it another try in the future.
I came on a Saturday morning and they had a booth at the Farmer’s Market. I tried the layered chocolate croissant which looked absolutely marvelous. But upon taking a bite into it, I was sorely disappointed by how hard the croissant was and how not flaky and unflavorful it was. I don’t want to say it was like chewing a rock … so it was more like chewing day old bread.
This place first caught my attention because the pastries are beautiful. They have them in a glass box display and my god some of them are so mouthwatering and extremely creative. Maybe I just chose the wrong dessert? I’ll try again and update my review if I end up having a better experience.
tldr; beautifully created unique pastries, though the chocolate layer croissant was very underwhelming
Place rating: 5
San Francisco, CA
Fabulous Coffee & Pastries!!!
The Rebel Within a baked pastry with an egg inside is one of the most creative and delicious tasting morsels of yumminess I have had in a long time.
Place rating: 4
San Francisco, CA
The rebel. Must try. The bacon muffin is similar to the bacon cheddar beer muffin at Devils tooth bakery but is a lot more moist and fluffy, maybe more on the biscuit side. The soft boiled egg center just makes everything even more amazing. Just watching the yolk leak out from the middle is a sight to see. I even recorded it lol. The muffin was super rich, my friend and I couldn’t finish one. Brought one home to my parents too and they loved it. I also got a green curry scone that had candied bell peppers in it. My mom loved it.
Place rating: 1
San Francisco, CA
There was so much hype in the reviews about the rebel, that despite a number of better looking options in their display, I gave in and ordered one. I was not impressed. Sure, it is interesting and unique to see a soft boiled egg inside a baked muffin, but I don’t care what kind of magic they do to make it happen if it doesn’t taste good.
The muffin portion itself tasted like bland herbs and too much butter, and really it had very little synergy with the egg inside.
Maybe next time I’ll try some of their other options. They had an enticing chocolate stack which looked very promising.
Place rating: 5
Honolulu, HI
There is so many reasons to leave your heart in San Francisco and Craftsman & Wolves is one of them.
I heard so much about this place and normally when something is hyped up so much, one tends to get a little disappointed but you wont at this place.
Lots of people talk about their famous «The Rebel Within» so I won’t get into that as you will have to try it out for yourself.
A great alternative is the mini cube cake. Let’s just say it will be a party in your mouth to the very last bite. Sarah would say yum after every single bite. So much so, that I had to try it. All I’m going to say is YUM! I would of went up and got one too but they had sold the last one.
If you like caramel then you will like their sipping caramel. From the first sip right down to the last you can taste this rich caramel taste that has you coming back for more. Dang I wish I could get another one right now.
Certainly I have left my heart at Craftsman & Wolves.
Place rating: 5
La Palma, CA
I’ve heard of the famous item of craftsman & wolves — THE REBEL WITHIN for a while and always want to give it a try. Since Roti-Roti’s famous sandwich is also on my must try list, I decided to go to their ferry bldg vendor instead of going to the shop.
After I already finished half of the delicious sandwich, I stood in front of craftsman & wolves, thinking about which pasty I should bring home. I was kinda full and the rebel is a tad pricey, which made me decide to try their other items. Finally, I choose the blackberry muffin and hazelnut financier.
–Banana blackberry muffin ($ 3.25)
Honestly, I am not a fan of muffin or financier. But I have to admit this muffin is really delicious! The bread itself is moist and soft, not dry at all. What impressed me is that the muffin is filled with lots of blackberry jam, which I’d never seen in other muffins!
–Hazelnut financier ($ 3.00)
Well, since the blackberry muffin really blew me away. I decided to take a bite of financier rather than keep it as my tomorrow breakfast. And then I just cannot stop eating it.
The two items I picked up randomly didn’t disappoint me and I would definitely go to their shop.
Place rating: 4
San Francisco, CA
Bursting out.
Does not end well:
Does end well:
Heard much about the famed Rebel Within. On Saturday at almost 1pm there were somehow a few left at their Ferry Building stand. Time to go for it.
Cheese, onion and sausage muffin exterior was just a tease. Real action is inside when the wet poached egg bursts after your first bite. What an inventive and incredible combo.
Six ravenous bites later felt lucky it all ended up where it was supposed to go and not on my shirt. Worth every penny of the $ 7 price tag. Originality and creativity justify the cost.
Consider it one of the best brunch blockbusters ever.
Place rating: 5
New York, NY
I am not going to waste your time. This five star review is for the Rebel Within, which was utterly amazing. Not only was the muffin moist and flavorful, but the egg yolk really retained this luxurious runny quality throughout.
Of all the Ferry Building stalls in which we stopped, I have to say this was truly one of the best. Indeed, they should have a location IN the Ferry Building, as their products seemed to be on a higher level than a lot of the stuff we found indoors. I have never been to C&W’s Mission Street location but I have seen pictures and it seems pretty beautiful.
Anyway, people of San Francisco, you have no idea how lucky you are to have such a place. This really is wildly intelligent baking and I am happy to know I can snag such an utterly singular breakfast muffin whenever I am in Cali. Enjoy this place and if anyone from Craftsman & Wolves is reading this, please open a location in NYC!
Place rating: 5
San Francisco, CA
I haven’t had the chance to visit Craftsman & Wolves in the Mission, but I’m glad that they have a tent at the Ferry Building Farmers Market every Saturday (
). Makes it so easy for me to drop by and grab a quick breakfast with one Rebel Within. If you come by to their tent, they have an ample supply of them. I do remember hearing that they were hard to obtain when they first came out. And based on the following, it’s pretty obvious why:
The Rebel Within — asiago, sausage, green onion, soft cooked egg
At first glance it doesn’t look much and actually looks like any other muffin (
), but then take one bite and you’ll notice an egg. Take a bite of the egg and then you’ll find that it’s actually soft cooked! (
) OMGYUM! I could totally eat this everyday, though that would probably be my end, but it is purely amazing to eat for breakfast. My friend from Virginia had one and she loved it. She actually wants me to ship her a basket full of them because they’re that damn good!
They also carry a good selection of their well known desserts and other savory pastries. Definitely stop by their tent if you’re around the Ferry Building on a Saturday morning!
Place rating: 4
San Francisco, CA
Yes, they are here on Saturday farmers’ market selling their wares now. Nestled on the Market Bar side of the building front, their stand is near the CUESA activities and speaking area. Hearing about this from a variety of friends, I happily studied their selection and tried the following:
1) Pain Au Tomate (
) — Savory croissant with fresh tomatoes; think pizza without the cheese.
2) Thai Scone (
) — Interesting twist that’s heavy on ginger flavor, though personally not a big ginger guy.
3) Chocolate Stack (
) — The pastry shined as the chocolate flavor was subtle.
4) Salted Chocolate cookie (
) — Rich dark chocolate flavor dominates here. My personal favorite.
I also bought a Passion Poppy (think passion fruit and poppyseed madeleine) for a friend.
There is not lack of interesting choices here and they are a welcome change to the usual suspects at the Saturday market. Looking forward to stopping here again soon.