Bonfire Labs

Specialties

Bonfire Labs is a Creative Content Agency. We enrich the value of brands by creating powerful content across all media platforms. Our heart is in storytelling. Our mind is on brand development.

History

Established in 1991.

‘Bonfire’ conjures a vision of collective campfire storytelling — sparks of creative ideation, superior story, and visual development associated with effective branding.

‘Labs’ showcases our spirit of innovation — the maker mentality we maintain from our production roots and enhance with our creative technology and digital knowhow.

These two principles of story and experimentation continue to be applied to our work and our ongoing evolution as a company.

Bonfire Labs began as Phoenix Editorial in 1991. For the next two decades, with acclaimed work and numerous awards to our credit, Phoenix produced editorial, graphics and finishing services for both advertising agencies and direct clients. We quickly adapted from shifts in the industry to new technologies that would shape the future growth of the company.

With a bold move in 2009 to further define the company’s breadth of digital work, Bonfire Labs was born.