Pure Financial Advisors

San Diego, United States

4.3

Open now

6 reviews

Contacts

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Telephone:
+1 619-814-4100
Website:
purefinancial.com
Address:
3131 Camino Del Rio N Ste 1550, San Diego, CA, 92108
at Mission City Pky
Nearby public transportation stops & stations:
0.2 miFenton Parkway
0.6 miQualcomm Stadium
0.9 miRio Vista
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Today

Today 9:00 am – 5:00 pm
Open now
Local time (San Diego) 12:37 Thursday, 28 November 2024

Business hours

Monday 9:00 am – 5:00 pm
Tuesday 9:00 am – 5:00 pm
Wednesday 9:00 am – 5:00 pm
Thursday 9:00 am – 5:00 pm
Friday 9:00 am – 5:00 pm
Saturday –
Sunday –

Description

Specialties

Discover what happens when you bring together a group of highly qualified and credentialed financial professionals that are passionate about helping people.

Pure Financial Advisors, Inc. is a fee-​only Registered Investment Advisor with a focus on tax centric comprehensive strategic planning and low cost tax efficient asset management. Our advisors are CFP Board certified, experienced fiduciaries and are salaried employees of the firm. We do not sell products, earn commissions or participate in receiving referral fees from any source. Our specialty is retirement and pre-​retirement financial planning, retirement income and asset management with an emphasis on tax reduction.

History

Established in 2007.

After selling his current firm, Michael Fenison, founder of Pure Financial, figured it was time to retire. The commission and sales culture of the industry never quite sat right with Fenison. There was no way to tell if the advisor was putting the client in their best interest. Friends and colleagues challenged Fenison to use his experience to craft a new type of business model that would solve the frustrations.

The result was Pure Financial Advisors Inc., a full financial planning firm that delivers to the mass afluent using salaried planners to minimize conflict between the advisor and client. A pure business model was the vision and Pure Financial became that company.

Doors opened for business in 2007 with no clients, negative revenue and zero assets under management. In just six years of the firm opening, Pure Financial has achieved and surpassed $ 1 billion in client assets, currently helping over 1000 clients plan for their future.

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6 reviews of Pure Financial Advisors

No registration required
Place rating: 4
Brea, CA
Very disappointed in the high pressure sales tactics. I had explained the need for additional time. Guess that didn’t set well. Too, bad, I had thought of using them.
Felt like I got a phone call from a Solar vendor than a professional financial fiduciary.
UPDATE
I was contacted by the CEO who asked what happened. I thought this was thoughtful. He wasn’t pressuring, just thoughtful questions of what could have happened to have a better experience. So, I am changing the 1 start to a 4 star. The reason being is the information was what they were offering and it was very good information for no initial money changing hands. It was just the Advisor who came across in a way that was not pleasant to me in a follow up phone call. NOT during the interview process.
Place rating: 5
San Diego, CA
My husband and I were very late to the retirement planning game. So one day when I got a flyer in the mail about registering for a two day course on the subject, we jumped on it. It turned out to be the best move we have ever made in terms of our financial future.
Fast forward three months, and my husband and I are finally feeling secure about our retirement plans. And that is all due to the efforts of Joe Anderson and his team at Pure Financial. Joe is 100% commited to what he does and his classes proved that to be beyond true. We quickly took advantage of the free consultation after his course and signed on with Robert McCullock who took the time to walk us through the complete changes we should make to our currrent situation. None of it seemed unreasonable and he was able to explain all the aspects of our plan in layman’s terms, always being accessible via phone, email or in person to address any of our questions. I can’t say enough of how much Robert has helped us better manage our financial future. The staff at Pure are all about objective recommendations, no hard sells for this financial product or that one like you usually have to field if you have ever contacted a brokerage house. The entire experience was extremely educational and supportive. At the end of the day, you have to be comfortable with where your money is going and the staff at Pure are all about empowering people to do just that.
All I can say is that we sleep better at night now.
Do yourself a favor and give this firm a try. You won’t regret it.
Place rating: 5
Torrance, CA
The Pure philosophy is solid and they integrate tax planning as part of the overall financial planning and they have made overall recommendations that have saved me thousands based on my income and tax liability. You can read from the several other reviews here about their philosophy of being a fiduciary and they don’t work on commissions… a huge difference from most of the rest of the industry; their financial planners are paid a salary instead of commissions. You pay them initially for a detailed financial plan which runs $ 2,500 and if you decide to have them manage your money, they have a graduated fee schedule that gets significantly cheaper with the more money you have invested with them… my current overall fee averages about .8% a year. And the investments they choose are very low expense funds from Vanguard and Dimensional funds as well as several others. Since they operate as a fiduciary, they will tell you if they recommend that you manage your own money if the amount you have would cost alot in fees… the first 300k is the highest fee percentage, versus having them manage it… but they will give you the recommendations on how to invest it. They are comprehensive in their planning and they always follow through and are extremely reliable, always working for the client rather than making recommendations based on commissions. I am completely satisfied and have recommended them to multiple other people. I am frankly surprised at the one 2 star review that was posted; that has not been my experience or the experience of the several other people that I know that are working with them.
Place rating: 5
La Jolla, CA
After using a traditional fee based money manager for almost 20 years, we moved all of our investment and retirement accounts to Pure Financial. There are two reasons people should do this. First, Pure’s fees are way less – less than half of what «active» money managers charge, and the active money managers are charging you fees to put you into mutual funds and other investments that yet charge MORE FEES! I realize that about 3% of our total assets each year were being paid out to the combined levels of fees. Take that over a20 year horizon, and the numbers are really ugly – half of your investment principal will have been paid to fees over that time. The only way they can justify the fees is to outperform the market and crush the returns. BUT, they can’t do it consistently, and over half of the active money managers in mutual funds underperform their respective indexes. Then your money manager has to roll up all of those mixed returns, through the diverse portfolio mix, only to deliver mediocre returns. What Pure Financial does instead is invest in a diverse set of indexes, with very little fees, and then they charge minimal fees as there is very little active management. The reason no one else does it this way is that the financial services industry is in bed with itself – managers charging big fees to «actively» manage your assets, then investing that with mutual funds and other investments that charge yet more fees. And along the way, most don’t beat the indexes! So just save all the fees, and invest in the indexes through Pure’s portfolio approach – done!
Place rating: 2
San Diego, CA
Pure Financial did not meet my expectations. I paid them for a long term detailed financial plan. After two months I settled on a plan that lacked the detail I had hoped for, and decided not to use the plan at all — at a price of $ 2,500.00, I only learned a few things I didn’t already know.
Their bread and butter is asset management, and they are more expensive than many. The industry in general is too expensive for asset management — easily by a factor of ten based on cost for the services provided. I would not recommend Pure Financial to any of my friends or associates.
Place rating: 5
La Mesa, CA
I’ll do a more detailed review soon, but I can say that these guys are really good at what they do.
I’ll explain right away that I am not a zillionaire — not even close. I’m not even one of the 1%ers that the Occupiers have been protesting. I’m just a hard-​working guy who wants to retire comfortably sometime in the distant future. I want to keep as much of my paycheck as I can while my investments do their thing. Is that too much to ask?
I researched financial planners about three years ago; I interviewed 3 local groups and ended up going with Pure, even though they were a bit more expensive initially. My wife preferred them over the others, and she was right (THAT TIME!).
Without going into too much detail, I recouped my initial investment fee in one week via their tax and savings strategies. One main reason for that is the all-​encompassing approach Pure uses: Tax strategies, estate planning, life insurance, income vs. spending, investments, home mortgage — you name it, they’re on it. Four ideas we implemented right away: Refi (saved a bunch), estate planning, swapped life insurance coverage and invested my 401(k) funds differently (huge plus).
The whole Pure group has been super to work with and we couldn’t be happier. The client appreciation get-​togethers (Go Padre’s!) and free financial seminars that Pure offers are nice, too.
NOTE (and shout-​out from my better half): My wife wanted me to mention that Matt and Dan are… oh, I can’t say it… DA BOMB. There, I said it…
Keep me outta the poor house, boys!