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Specialties
San Diego’s Premier Natural Foods Grocer
History
Established in 1984.
Jim «Jimbo» Someck is a man who truly practices what he preaches and has always felt very fortunate to have a career that reflects his lifestyle and belief system. Happily married and the father of four children, Jimbo is an avid runner and a vegan. His wife, Colleen, prepares daily meals from scratch. The same guidelines apply at home as in his stores-no white sugar, no harmful chemicals or preservatives, and the use of organic ingredients whenever possible. Jimbo opened his first store in 1984 in North Park and from the beginning it was a success! Since then, he has opened five San Diego stores: Carmel Valley, Escondido, Carlsbad, 4S Ranch and Horton Plaza. (He has subsequently sold the North Park store.) During the past 20+ years, Jimbo has developed long-standing, strong personal ties with local organic farmers and natural food vendors.