Chewys Rugulach

Specialties

Gourmet Rugulach and Hamentashen! These delicately sweetened pastries are handmade, from all natural products, gluten free, and Kosher.

Pick up at our San Diego location, at Wholefoods and other local shops, or order gift boxes online!

History

Established in 1987.

Centuries ago Eastern European bakers created a wonderful taste sensation: rolled dough filled with fruits, nuts, and exotic spices; a light flaky pastry like no other. It was called «Rugulach”(rug-uh-la). Rugulach remained a regional specialty until 1987, when Ahmad & Emily Paksima started Chewys Rugulach in a small storefront bakery in San Diego. Adding flair and creativity to this traditional item, they perfected the recipe, creating the perfect balance of flavors, and set out to show the world the delights of rugulach. The result: the world’s best rugulach, made by hand, under the highest standards, with carefully selected ingredients. A divinely sweet indulgence, Chewys Rugulach comes in 21 exquisite flavors. Chewys newest gourmet offering is the Hamentashen Specialty Cookie, made with the same care and attention as their gourmet rugulach. Hamentashen is a buttery shortbread cookie with a distinctive triangular shape filled in the center with fruit preserves.

Meet the Business Owner

Ahmad P.

Business Owner

Ahmad Paksima, president of Chewys, knows the sweet smell of success. His San Diego, California based bakery that specializes in rugulach grew out of nothing but an idea and determination. What began in 1987 as a small retail bakery, with first day’s sales totaling $ 5.50, has grown into a wholesale bakery that distributes nearly one million pounds of product on a national level to upscale grocery chains, specialty catalogs, coffee chains, hotels and more.

Mr. Paksima credits the success of the business to the many kind people who helped him throughout this adventure. Little by little, the company grew through word of mouth, getting its product into a local coffee chain and small local upscale grocery. As people tasted the rugulach, it sold out quickly in stores, and consumer demand increased, as did his customers. Soon, Chewys was being sold through larger grocery and coffee chains statewide. This popularity of the rugulach and customer demand now has us shipping nationwide!