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Specialties
We are a 26 year young business that strives to offer you the very best hair, skin and body care. We are an Aveda salon and enjoy our products and color which are 97% naturally derived. We have proudly been voted Best Salon, Spa, Nail Salon, Massage Therapist and Barber by The St. Augustine Record readers. Try us… you like us :-)
History
Established in 1987.
We began very small in an old building in the historic district of St Augustine. Over many years we grew to fill the entire building. We opened a 2nd location in St Augustine Beach in 2003. In 2009 we sold the building that held Panache downtown and happily all merged into our beach location. In 2011 we opened a location in Julington Creek and are having a great time getting to know that community and building our business there.
Meet the Business Owner
Kristy W.
Business Owner
Three weeks after graduating from college in upstate New York (SUNY) I moved back to my birth state of Florida and began Panache. I was a business and psychology major and did it as a business venture. I quickly learned the importance of also being a stylist when managing a salon and went to school to learn to be a stylist. Fortunately I loved it and had a great career behind the chair. I know concentrate on running our 2 salons and inspiring 65 employees.