Oto’s Marketplace

Oto’s is the cleanest most organized Asian store I’ve ever been to. You can find EVERYTHING you need to make sushi. They have a good variety of sushi grade fish. The most popular fish they carry are yellowtail, bluefin, salmon, and tuna. Not to mention, they also carry uni and oysters, My favorite!
Service is awesome. All of the employees are very nice and helpful. They will help you find anything.

i absolutely love otos! I would ignore any bad reviews i spent 20 $ and i got: Strawberry Pocky, Chocolate Pocky, a bag of Kopiko capicciono hard candy (4.23 oz) Sushi, Red bean Mochi and Guava Mocchi beautiful chopsticks and last RIce balls! thestaf is super friendly and helpful and over all it is always a great experience to go here

If you need Japanese food ingredients, Oto’s the place to go. There are many other Asian grocery stores in Sacramento who sell Japanese stuff cheaper, but you don’t know how long they have been sitting on their shelf.
This is where I go to get my sashimi fish. This is the ONLY place I get my sashimi fish. I don’t trust other places to sell fresh enough fish. Their price is reasonable too. Once you learn how you can buy a chunk of salmon or tuna from Oto’s and how you can make your own sashimi, you never want to go to sushi restaurant and pay ridiculous amount for sashimi.
They also make delicious bentos during lunch time except Sundays and Mondays. Those aren’t American bentos. This is more like real Japanese bentos (a bit larger than ones in Japan, of course) with pickles and rice. They go really fast, so if you want to have a good selection, you should try going around 11:30 or so. They have their own sushi chef too.
Love their small Daiso section. Wish they make it bigger or get own Daiso near here (there’s one in Roseville now), but for now, Oto’s is it. If you want to have Little Japan experience in Sacramento year around, go to Oto’s. That’s where it’s at.

Get here around 10am if you want the first pick of fresh bento boxes, tempura, Sushi, and all other items prepared to go. Everything is bomb! The store is clean and lines move quickly, I do wonder why they don’t take ebt however.

We came looking for packaged poke and didn’t see any. Darn. Turns out instead of putting out pre-​portioned poke out with the other prepared items, they are putting pans in the seafood case. So you can get as much as you want like going to a deli. Woohoo! They have 3 kinds of Hawaiian style poke: regular, spicy, and wasabi. I don’t recall the regular price. This week they’re all on sale for $ 19.95/lb. We got a half pint container of the spicy that equates to just under half pound. Delicious and amazing. Its clean tasting and spicy in the background. Not overwhelmingly spicy, but a nice spicy flavor surrounding the fish. I know, sounds strange, but I don’t know how to describe it. Try it if you like spicy tuna.
We also tried some wagyu tri-​tip. We’ve been wanting to try some Kobe or wagyu beef for some time, but it’s so precious and pricey. Then we saw some sliced up wagyu tri-​tip sliced up. Hmmmm. So we went for it. A package of 4 slices of Imperial Wagyu tri-​tip for just under $ 11.00. I didn’t screw it up. It tasted awesome, fantastic, amazing. It was a crazy, fun taste of to get an idea of what wagyu is about. Believe me we’ll be back to get some more for a treat.
How cool is it that you can try some amazingly delicious but super expensive beef? We love Oto’s.

I love this place especially the little daiso section! I’ve definitely bought myself cute stationary papers and chopsticks from this section.

I appreciate the fact that this place exists. It is a great place to grab a quick bite, provided you are looking for what they have. Then again, that describes every last business here on Unilocal.
It’s a slice of somewhere-​other-​than-​Sacramento in Sacramento and that’s awesome. Yes, I wish it had a larger selection, but one can ask for only so much.
Came here after a bite at nearby Akebono which is probably why I didn’t buy too too much.
But we all know I’ll be back for more…

I love this Japanese market. I enjoyed browsing lol I got candy and cookies I will be back I need to try more lol.

Definitely my go to place for when I want to make Japanese dishes or when looking for Japanese products. It’s always well stocked and wandering each aisle may make you want to buy and try certain things. I love going to their snacks aisle and their Daiso section. It beats having to drive to SF all the time. It’s a bit of a drive for me, but it’s worth it when it’s the only Japanese market in Sacramento.

I definitely love how clean, organized, and well-​stocked this place is, but the location and parking? Not so much.
LOCATION
Arrived here around 10:15am on a Friday, after eating some pastries from Mahoraba a few feet away, and I definitely should’ve remained parked at the bakery’s location because Oto’s only contain about 20~ spaces that are closely stationed to the store, SO can you imagine being almost plowed by a large SUV while slightly turning around the corner of the lot?
Sorry Oto’s, you lost one star because of the parking lot. Even if you do manage to find a spot next to the store, I’d still recommend parking in the Dollar Tree lot or on the streets because you’ll have to deal with fast cars zooming through and watch out ESPECIALLY for the delivery truck.
EMPLOYEES
Inside the market are well-​organized items and lots of friendly and knowledgeable employees, which all can speak extremely-​well English. I remember seeing other ethnic customers asking for recommendation and differences between products and the employees definitely do know their products and manners. Props to EVERY one of them!
PRODUCTS
I love how there were other ethnic name brands carried, not just Japanese products, so I was able to save my time shopping for Korean, Chinese, and Taiwanese items that I usually buy at SF Market or 99 Ranch, although the prices were not that much of a difference. I also love the kitchenware (tea sets, bowls, plates, cups, etc) and the tea selection, so I definitely intend to return for those.
DAISO
I honestly had high expectations for their Daiso section, but it mostly contained kitchenware items and school supplies, along with a few beauty products and accessories. I was in the need of a cork board, push pins, and sticky notes, but this Daiso section didn’t carry any of those products, so I bought nothing.
FOOD
So much food! Now, remember that the time is around 10−11ish on a Friday, so obviously there will be food available in the morning, but I’m not so sure after lunch hours. Price-​wise, the bento’s tend to range from $ 5 and up, the sushi’s range from $ 7 and up, while the sweets, like mochi’s and dango’s, usually range from $ 3 and up.
Overall, Oto’s Marketplace definitely did not disappoint and I do intend to return to this location more often than other Asian supermarkets due to its closer location towards Elk Grove rather than the heart of Sacramento.

This place has all your San Francisco needs without the drive, prices are definitely higher than Japan Town in SF though. Very clean and well stocked except for the sushi area, was already closed at 3pm on a Friday. My husband picked up some rice and beef bento and it was so fresh and delicious, I wish I would have gotten one! Tons of cool products to choose from. We will come back when we don’t want to make the drive to SF.
Also try the organic Mulberry tea.
*Very small parking lot.

Not bad, I like this little market (which it wasn’t located directly in Sac city), it’s a bit of a drive for me. I’ve made this trip several times because it’s the only place within about 30 miles for where I can buy sunomono.
Wish this place were closer east, or KP International would carry sunomono :(

I haven’t been to this place in over 2 years. A couple of weeks ago, I was in the Hollywood Park neighborhood mid Saturday afternoon hankering to make sashimi later for dinner. So off I go to Ota’s.
First, let me say the parking lot is horrendous. The spots are tiny. The aisle in the back lot does this weird narrowing so only 1 car can exit or enter.
They keep the shopping carts outside, so remember to grab one on your way in or grab a basket inside. The place is tiny but clean. Narrow aisles, similar to their parking lot. Pack a lot of patience, the place gets packed and it gets hard to maneuver a cart thru the store.
They have a fish counter where you can order sushi grade fish freshly cut. They also have pre-​sliced wrapped packages which are less than 1 pound servings. The sushi grade fish was packaged in white styrofoam trays. The other packaged seafood that you have to cook come in other different color styrofoam trays.
Parents beware: There is a candy and toy aisle. There are some cheap toys but there are also expensive toys-​Japanese transformers, collectible bobble heads, model kits, etc. Just saying I saw a few kids having a full throttle «I want» meltdown. The parents desperately and reluctantly compromised with candy (and lots of it).
At checkout, the woman cashier was not particular friendly. The only word she said to me was the total of the purchase. Doesn’t really motivate me to come back. Overall experience was headache inducing.
I wEnt home and ate the Atlantic salmon and tuna sashimi. Both were good. Ota’s will do in a pinch. But I still prefer my other fish monger located in midtown.

Everyone knows Otos as the go to Japanese centric grocery store in Sacramento ! This place is great for Sacramento standards. Obviously does not compare to San Francisco or LA Japanese markets. This place is small to medium size market. You will find your everyday ingredients for Japanese cooking and even some oddities. A few times I went there looking for certain root vegetables I could not find at other Asian stores and found them here… but they didn’t look the freshest. Prices are fair I guess. Some items are on the pricer side. They have fresh sashimi grade raw fish but in small quantities and expensive ! I like their small area of $ 1 – 2 dollars household items. But nothing compares to dasiyo in sf. Overall this place is a winner :)

This place is fantastic. If you want to try making some of your favorite japanese dishes at home this is the place to go. You can get shabu meat or sashimi grade fish. Don’t forget about all the fun japanese snacks!
Great selection, great prices.

Love this market! It’s super cute and cultural at the same time. Came here to buy my tea cups, matcha green tea powder and Ramune soda drink! Only con is really the parking which is very limited but at least private. You will likely have to park on the street. Also, there’s only 2 check-​out lanes so it might be kind of slow, but it’s not a big deal since the service is quick and friendly!
It’s mostly families and older people that shop here, but it’s still a hip & cute market to shop at nonetheless. ;)

Oto’s has been a neighborhood fixture for ages! Formerly known as Oto’s Japan Foods prior to its move to Freeport Boulevard, the grocery store specializes in Japanese groceries and take-​out sushi bento boxes. In general, I find that Japanese supermarkets tend to be a little pricier than their Chinese and Korean counterparts. That’s no different here; unless there’s a sale, the prices here are a little higher than the run-​of-​the-​mill grocery store, but one could make an argument that the quality is better. Nevertheless, it’s one of the few large Asian grocery stores in the area.
What really makes Oto’s awesome is the great selection of freshly prepared lunch and dinner bento boxes available on most weekdays. I’ve been coming back for the Hawaiian Style Chicken (aka «Huli Huli Chicken») bentos since I was a kid. Since then, the types of bento have expanded (fried/​steamed fish, chicken teriyaki, charsiu, etc.), but so have the prices — it’s now $ 5.50 for a lunch bento. Given the size of the bento, one has to wonder if it wouldn’t be more convenient and affordable to eat at a nearby restaurant. After all, each bento has a piece of protein, some pickled cabbage, and rice. But, even in spite of that, I still find myself craving their bento.

Oto’s has been a fixture for Sacramento asian needs for generations. Its new location on Freeport is a well stocked shopper’s delight! Parking is tight but go to the back of the store as there is more parking there. People are in and out so fast, there is always a space!
Every first weekend in September, they have an anniversary sale which is held on Saturday and Sunday. The event includes live music by the Island Sunset Band on Saturdays and vendors galore offering food samples as well as fund raising booths by various community groups.
Origins of local grown produce are labeled, the BEST sashimi grade fish, quality meats, huge assortment of Japanese, Hawaiian and asian foods, DAISO section, fresh deli bentos, assorted noodles, beer, drinks, hot bbq pork (char siu/​red meat) and chicken plus fresh tofu! The checkout process and staff are efficient, friendly and helpful.

Otos is the cutest super market I’ve ever been to ! Ok. Maybe cute wasn’t what you were expecting from a grocery store however, I say cute because not only do they sell your typical produce, food, snacks, and drinks, they sell animé toys, funko toys, and daiso products, too!
I love bringing my cousins here because they have such a huge interest and fascination with animé and the Japanese culture. Just yesterday, my cousin who just came from sac animé was craving mochi. We went to Osaka ya to satisfy that craving, but they were open with a locked door so we drove here instead and they delivered !
I highly recommend Otos to anyone trying to avoid the fishy smell, and loud setting most Asian grocery stores typically have. The customer service is great, and so are their products ! Mmm mochi.

Our favorite place to shop and also grab bento lunches. You can find your rice cookers, hot water pot and electric sukiyaki skillets here. They do have a DAISO section which items are prices under $ 2 NICE! That’s where we picked up origami paper for $ 1.50.
Oto’s also carry products from Hawaii like snacks and juices to frozen food section like laulau and Kalua pig or Portuguese sausage. Fresh produce, raw fish (shashimi) and daily made sushi. Prices are reasonable
Grab some Mochi ice-​cream on your way out yummy!
Nice friendly staff, private parking limited spaces

Time: 1:26pm/101°F partly sunny
Purpose: On my way to Mahoroba and Oto’s. Decided on Oto’s first this way, I don’t have to deal with warm weather and baked goods for the rest of day.
Set-​up: Also located on Freeport Blvd opposite end of Mahoroba. Oto’s have couple of cardboard bins out front mostly with watermelons, ears of corn, and summer squash. Small half size shopping carts are use here. This market is set up nicely with shelves that rival larger chain market. There’s a hot/​cold food section, sushi bar, fisn and meat department, produce, wine/​beer/​sake, animé toy/​snack isle, dried goods, herbs/​spices. That’s not all, they even have a Daiso shop not as large as the actual store itself, but carry most basic necessities. The cashier booths are kind of small, not long enough for next person to place their goods down. I’m surprised a place like this so well stock. There’s always something for you even, if you don’t plan on getting something now, you’ll be getting it another time.
Staff: Workers are friendly and helpful. There were two guys at the meat department. When I ask for sushi grade, both came up from back to help. Told me to look for white tray as those are sushi Grade while blue are not. I ask if they slice them up for me, but they can’t its a policy. That kinda seal the faith of sashimi for me, but I’m not disgruntled from it. I understand they’re not allow to. Well, I try at least!
Cleanliness: Grade A, impeccable well stock and kept to a minimal allowing other items to have stardom too. All items are face and labels straightened out facing customers.
Bagging It: Soft shell crab karrage $ 9.25 and veggie bowl with brown rice $ 6.95. Nothing special just premade fast food with short shelf life. The karrage were very crunchy indeed lightly coated batter. Dip in included vinegar even better. Veggie bowl was kinda bland and warm. Also nothing fancy or great about it. I compare it to frozen veggie consistency. Kinda bland tasting, but has its nutritional value.
Main Features: Sushi grade fish meat, rare hard to find wine/​sake/​beer, animé toy and figurines.
Products/​Services: Fish and meat, sushi grade fish, produce, grocery, prepare food, bento box, snacks, alcohol, deliver baked goods, Daiso, dried goods, frozen, can, package, beauty, household, kitchen, appliances etc. Takes plastic.
Punch Lines: Clean, well stock, friendly, fresh, hard to find, imported, easy to get around, special mark down section, kids section, zippy checkout, narrow aisle, casual, mid range to high end.
Tradeoffs: No bakery department on site to complete that all-​in-​one shopping experience. However, luckily theres Mahoroba Bakery just a hundred yards away.
Final Thoughts: When people think of asian supermarket. They immediately think slimy seafood floor, foul odor emitting, mismatched pottery set, bruise apples, non organic goods, low grade fruit/​veggie, grumpy workers. I didn’t find that here at all. I see this place exceeding expectations of larger chain supermarket. Need panko mix, seaweed paper, wasabi, plum wine no problem they got you covered here. Great market to shop for your last minute dinner plan, or any event that calls for a Japanese theme.

This is such a great little market, I don’t even know where to start. Oto’s has basically everything you need in a Japanese Neighborhood market. I lived in Tokyo for two years, and this place reminds me of the local grocery that was just a few blocks from my apartment.
Oto’s has a modest produce section, with very fresh items. The grocery aisles are overflowing with everything I used to buy in Tokyo. There is a small section of Daiso products, a corner of high-​end rice cookers and hot water pots, and they even have a counter full of bentos for lunchtime. I bought an Okonomiyaki bento that was pretty good, but if you want the full bento experience; I highly recommend the teriyaki salmon bento.
They also have fresh seafood and sushi boxes ready for purchase too.
I cannot stress enough that Oto’s is EXACTLY like my neighborhood grocery in Tokyo. I walked in today and was transported back to Shiba Koen No Minato-​Ku.
I will be returning to Oto’s again soon and often for all of my Japanese grocery needs. They are amazing!

After introducing my girlfriend to the wonders of Japanese markets in San Jose. We decided to see if we can find a counter part in Sacramento. As a result, we were able to find Oto, the one and only Japanese market in Sacramento.
The staff at Oto are super friendly and knowledgeable about their products. The store itself is very tidy and provides all the essentials to make yourself a delicious meal. They might not stock of groceries, but I can guarantee everything there is kept fresh.
A lot of people don’t understand the reason why prices are so inflated at the Japanese market and leave upon arrival. However, most items are imported from Japan which increases the prices.
Come take a look for a change!

It’s very rare that we have the only Japanese grocery market in the Sacramento area. I’ve come to Oto’s Marketplace sometimes for the past few years to find the most incredible items that purely Japanese made from everyday items to fresh produce and meats. As I entered there, the atmosphere is quite clean, yet it’s small to walk around the whole room.
The employees are very friendly and approachable for the customers including me. No issues or problems at all.
Every isles of this Japanese market is arranged perfectly, so you can find the wide ranges of mochis, sakes, ponzus, Japanese candies and cookies, and many more including Korean items too!
The parking is getting tough to park. You can park at their parking lot, or park at the surface street parking. Otherwise, you can walk, ride a bike or transit easier without the hassles.
In the end, Oto’s Marketplace is a great Japanese mini market where you can buy these incredible Japanese items and fresh food and drinks at home! Highly recommend for this Land Park small business!

This is the only Japanese grocery that I have seen here in Sac! Anything from Dashinomoto to tsuyu, palty hair dye, and poki sticks!
I can’t find Palty hair dye anywhere except online or Japanese cultural center in SF! The produce is fresh and they even have a little bit of Korean items here as well. If you like Daiso items they can be found here as well! I love coming here since SF is so far away. The kids love somen cold noodles and I get options of what kind of tsuyu I want, whether it’s concentrated or the one served straight. I come here at least once a month!

Oto’s has been around as long as I can remember. They used to be located just blocks away in the old Crossroad Shopping Center years ago. Now they are in their beautiful new store on Freeport Boulevard .
Their specialty is Asian foods and ingredients you normally can’t find in your local supermarket.
As we walked in today my wife noticed they were selling black seedless watermelons just outside the front door. Her favorite melon! We had to get one! Always tempting are their bento boxes. Today they had teriyaki salmon, chicken teriyaki, and cha-​shu which is barbecue pork. I personally like to buy the rice balls called Onigiri.
If it’s fresh sushi you want, Ray’s Sushi is there to entice you with his delicious tasting sushi.
I enjoy looking at all the fresh sashimi in their seafood case. Maguro and salmon sashimi are my favorites. We love coming here! Everyone is super nice! But their prices aren’t cheap. See you next week!

If you’re grocery list includes some odd ingredients, especially of the Asian persuasion, then Oto’s Marketplace should be one of your first stops. It’s not the best place to go for your casual, typical grocery store consumer. That’s what Safeway and Save Mart are for. But for those seeking an exotic twist on their meal, Oto’s has what you need.
I came in casually with some family and was impressed by the selection. A lot of strange meats and seafoods, foreign products ranging from European to Asian, and some helpful customer service. Despite the large selection, my Uncle still wasn’t able to find a frozen medley of shellfish that he says is pretty standard at most stores of this type (he should know… shopping at these places is kind of his thing). We did walk off with a combination of other treats that made up for it.
Oto’s is a little off the beaten path for those living closer to downtown or the suburbs, but it’s well worth a visit if you are in the neighborhood. It’s also worth supporting small businesses like this one, even if there is a Save Mart next door!

Oto’s Marketplace is a Japanese grocery store, but the sushi bar is the real gem hidden in the back. Oto’s stocks a massive selection of Japanese and Asian grocery items and an impressive amount of fresh produce and meats. This is the place to go when you want to prepare a traditional dish with authentic ingredients and special items. However, you may just grab some of their own prepared foods which are just awesome.
Their sushi is fresh, delicious, and a good value. Oto’s also makes great poke and cooked items including some very tasty gyoza and yakisoba. I have used their catering at several parties to great success and highly recommend them for a great alternative for a tailgate or picnic.
The store can get pretty cramped, and the small and awkward parking lot leaves a lot to be desired. Staff are pleasant and helpful, but not overly friendly which is OK. Overall, I love this place and shop here whenever I have a taste for some great Asian cuisine.