LeadMaster

Specialties

LeadMaster offers on-​demand customizable sales lead management software and services for companies large and small. The LeadMaster lead management solution is intuitive and easy to use providing real-​time lead capture, lead distribution, lead tracking, lead scoring, lead nurturing, lead aging & custom reporting. LeadMaster makes it easy to qualify and convert leads from virtually any source — landing page, call center, webinar, lead vendors… This easy to use SaaS (cloud computing) software is both Customer Relationship Management software (CRM) and a Sales Force Automation solution (SFA) that includes robust features like lead nurturing, workflow automation, drip marketing, business intelligence, CRM analytics and Outlook integration. LeadMaster Services include best practices in lead generation, demand generation, CRM consulting, program management, website integration and virtual call center services.

History

Established in 1998.

Founded in 1998, LeadMaster is a privately held company with a mission to deliver powerful web-​based contact management tools for effective distribution, tracking and data mining of sales leads. Its founders offer a wealth of experience and expertise in a variety of fields, including marketing, sales and information technology.

Meet the Manager

Andy B.

Manager

As CMO Andy is responsible for developing the overall marketing plan,

managing the marketing and communication deliverables, interfacing

with sales to deliver value add programs, helping to develop the

corporate strategy, working with technical operations to optimize the

LeadMaster experience and helping to develop and recruit strategic

customers, partners, distributors and resellers.

His experience spans 30+ years in operations, sales and marketing

working for Fortune 500 companies like Apple, Digital Equipment

Corporation and Compaq as well as smaller companies and startups.

Andy was one of the original founders of Stratitec, which grew from a

startup to $ 100 million in cumulative sales in less than 10 years. He

also worked as Chief Operating Officer at ACP, a successful developer

of thin client software. Andy holds a BS in Finance from the University of Illinois.