The Estipona Group

Specialties

The work we do is always based in strategy, whether it’s advertising, public relations, marketing, or the «whatnot.» Cool ads that win awards may make us feel warm and fuzzy, but they are not necessarily the most effective way to achieve our client’s goals. We evaluate our work based on how well it worked. Did the phones ring, the site visits improve, tickets sales increase? If so, the communication piece did its job. What we do is not art and it’s not science. Good advertising is a little of both.

Finding the perfect audience for our clients’ stories is a multi-​media challenge, and we use whatever tools will most effectively convey that specific story, in that precise moment, to that particular audience. From print ads to tweets, e-​blasts to direct mail, we determine, use and develop the tools that make the most sense. We are a constantly evolving strategic marketing resource for our clients. We conceive, design and execute marketing campaigns of almost any size and budget.

Some of our most frequently used tools include:

Brand DevelopmentStrategic

Planning & Research

Advertising & Design

Website Development

Online Marketing & Content Development

Online Search Optimization

Social Media Campaigns

Media Planning & Placement

Public & Media Relations

Event Production

History

Established in 1993.

Edward Estipona has guided his agency from its founding in 1993 as a two-​man design shop into the full-​service marketing agency it is today. Estipona Group is known for smart, effective work and comprehensive branding strategies from logos and websites to space design and uniforms.

Over the years, Edward and his agency have been honored with a host of marketing awards including American Advertising Federation ADDY awards and American Marketing Association ACE awards. Edward was named «Reno Advertising Person of the Year» at the age of 25, «Marketer of the Year» by the American Marketing Association’s Northern Nevada Chapter, a top business leader under 40 by the Nevada Business Journal and in 2008, one of the «Top 20 Business Leaders Under 40» by the Reno Gazette Journal. In 2008, Estipona Group was awarded the prestigious Governor’s Arts Award in recognition of its support of the arts.

Meet the Business Owner

Edward E.

Business Owner

With the heart of an art director and the head of an account planner, Edward is something of an advertising anomaly. For the many clients he has worked with over his 20-​year career, Edward provides keen marketing insight coupled with a singularly creative approach.

Edward has guided his agency from its founding in 1993 as a two-​man design shop into the full-​service marketing agency it is today. Estipona Group is known for smart, effective work and comprehensive branding strategies from logos and websites to space design and uniforms.

From the helm of the agency, Edward has overseen dozens of branding and communications programs for healthcare, nonprofit, arts and education, tourism and service-​industry clients.