Two things: Pre-teen teeny bopper girls and clearance racks for back to school shopping. This is so NOT a man store. I was ready to turn in my man card after strolling in here to see what all the fuss was my daughter was making. I had to quickly redeem myself by getting a testosterone fix at the grill and tool sections of Sears a short while later. On the upside, the AC worked, and we got out of there for about $ 25 for a ton of clothes off the clearance rack. On the downside, I had to listen to Justin Beiber and some other pre-teen favorites while waiting for my little girl to try on several outfits. This is so out of place for a middle aged fat guy like me.