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Specialties
Michael holds the designations of Master Certified Negotiation Expert (MCNE), Certified Home Selling Advisor (CHSA), Certified Home Buying Advisor (CHBA), Certified Distressed Property Expert (CDPE), Certified Foreclosure Specialist (CFS), Short Sale & Foreclosure Resource (SFR), Certified Short Sale Professional (CSP), and Housing Retention Consultant (HRC).
History
Established in 1991.
As both a marketing specialist and Master Certified Negotiation Expert (MCNE), Michael brings the expertise necessary to help homeowners consistently sell their homes for top dollar. His market proven, 115 point home selling process has sold homes for up to 18% more than neighborhood averages.
Michael’s innovative strategies were highlighted in his book, «Cracking The Real Estate Code.» Published in April 2014, the book was recognized by Amazon.com as #1 Best-Seller in the category of real estate at the time.
In 2013, 2014 and 2015, the Wall Street Journal and RIS Media in partnership with Zillow & Trulia recognized Michael Swift as one of Americas Best Real Estate Agents. In 2014 & 2015, the National Association of Expert Advisors, an association dedicated to high performing, high achieving Real Estate Professionals, recognized Michael Swift as one of the Top 500 most innovative marketers in the real estate industry.
Meet the Business Owner
Michael S.
Business Owner
Michael is a California Native and a seasoned real estate broker with 25 years of real estate counseling experience. He lives in the Tri-Valley Area of the San Francisco East Bay Area with his wife, Tara and their two young children. Raised in South Lake Tahoe Michael loves the outdoors, golfing, white water rafting, hiking and snowboarding.
Michael attributes most of his business success to the systems and the team he has in place to proactively manage every step in a real estate transaction. This ensures that «no balls» are ever dropped and client communication remains constant so each client has a positive experience that they would be excited to refer others to.
Currently, Michael is one of the top real estate brokers in the San Francisco Bay Area and is consistently in the top 1% of real estate sales nationwide.