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Specialties
The Concept
Choice.
Step into The Counter® and you’re greeted with a clipboard and an extensive list of fresh mouth-watering ingredients that allow you to build your own gourmet burger. Our 312,120+ different burger combinations make every burger as unique as each customer. Rarely is the same burger made twice in one day.
History
Established in 2003.
Anti-Established in 2003, The Counter® is the 21st century’s bold answer to the classic burger joint. Ushering in a fresh era of industrial décor, today’s music, cold beer, unique wines, cocktails, and burger options that are only limited by your imagination.
Meet the Business Owner
Craig C. and Jason D.
Business Owner
Craig Cappai came from the banking industry, where he specialized in Mezzanine finance for nearly 15 years prior to making the leap to the restaurant business. After obtaining his MBA at USC, Craig’s desire to open a restaurant came to reality when the concept of the Counter intrigued him. Becoming a franchisee for a fresh, new, rockin’ concept would be the perfect way to quickly advance through restaurant operations.
A graduate of Purdue University, Jason has had experience in the restaurant industry nearly 10 years ago and had changed career paths for corporate recruiting. He is now back in the business as the opportunity with Craig Cappai came to be when they had stumbled upon the Counter in Santa Monica. Their franchise territory now includes Pasadena, Glendale, Burbank, Studio City, North Hollywood, Encino, Woodland Hills.
With finance, restaurant and recruiting backgrounds combined, Craig and Jason make a great team of operators. They are always happy to meet the customers!