Esche & Alexander Public Relations

Specialties

Esche & Alexander is a national beauty PR firm specializing in both the professional and retail segments of the beauty industry. Originally located in New York City, now in San Diego, CA, Esche & Alexander takes pride in its unique entrenched experience in beauty public relations & communications, connections with key national media, and close client relationships throughout the country.

History

Established in 1987.

Over the years, Esche & Alexander has skillfully guided beauty related companies, both ‘Start-​up’ and Fortune 500, to stronger positions of positive public/​industry perception through media influence.

Meet the Business Owner

Sharon E.

Business Owner

In the beauty industry, this company principal has solid experience in all aspects of the salon industry. This includes hair care, hair color, skin care, nail care, health, nutrition, fitness and fashion.

In addition to having worked with clients within these areas, Sharon Esche has spent many years on the client side, as head of Public Relations and Advertising for Clairol, Inc.‘s Professional Division, and on the media side, as both journalist and author. This has proved invaluable in interpreting her own clients’ needs. She is an often quoted writer and beauty authority in her own right and is a co-​author and contributing editor of several consumer beauty books, two of which involved a national media tour with MacMillan and G. P. Putnam Publishers.

Sharon has also conceived and created numerous professional beauty industry firsts. Some that continue to this day as well as others that set the standard for many others that have followed.