Bruce’s Tires

Specialties

Any Tire

Any Type

Any Time

And for the Best Prices Anywhere

90 Days Financing (O.A.C.)

History

Established in 1936.

In 1936, Bruce Alexander began selling used tires on MacArthur Boulevard in Oakland, California. Over a period of time, Bruce expanded into the business of recapping tires, which was a standard for the automotive industry of the time. Eventually, Bruce’s recaps became a phenomenon and gained international notoriety. The slogan of the time was «Bite by Bruce’s», which described the quality of the tread offered to the customer.

In the early 1980’s, Dick and Kathy Howard acquired Bruce’s Tire locations in San Jose and Oakland. During the next few years, Bruce’s Tire expanded to Fremont, Salinas, Los Banos (Howard Tire) and Gilroy in 2007 in order to offer customers the same excellent service.

Presently, as fourth generation tire dealers, Richard Howard and his brothers Dwain and Eric operate the company on a daily basis. With the addition of Richard’s son Richie in Fremont, we are now represented by 5 Generations in the Tire and Automotive business.

Meet the Manager

Tom J.

Manager

Tom has been working in the automotive industry since 1991. Tom earned an Associates degree in automotive technology from Wyotech in Fremont, CA and since then has worked as a smog technician, service and shop manager, lube technician, and even did a short stint in new car sales. Bruce’s Tire had the privilege of hiring Tom in March of 2014 and since then he has developed great relationships with his clients and teammates.