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Specialties
Ukrainian sole food in the heart of East Village. We’re proud of our 55 years! Check out our website to learn more about our daily specials!
History
Established in 1954.
Veselka’s founder, Wolodymyr Darmochwal, was an agronomist and the director of a large agricultural cooperative in Ukraine. In 1944, he and his family — wife Olha, son Mykola and daughter Marta — fled the war and arrived in America by way of a refugee camp in Germany. He worked a variety of jobs to support his family, and he was active in the Ukrainian community of Manhattan’s East Village. In 1954, he was instrumental in helping the Ukrainian Youth Organization (PLAST) buy its headquarters on Second Avenue. To support the venture, he purchased a candy shop and newsstand that had operated out of the corner of the building. With poetic flair, an entrepreneurial spirit and a great deal of optimism, he named the store «Veselka» — the Ukrainian word for «Rainbow.»