Versani

On a return trip to NY, we went out of our way to stop in at Versani in SoHo (visited the Bleecker Street location before). We always enjoy the collections and service. A lot of great silver items for both women and men. Personal service with no rush and lots of advice and attention. This visit we enjoyed chatting with and service from the owner/​designer himself.
We’ll be back next time!

Killer shop for men’s jewelry pieces.
Super stylish, unique, and masculine bracelets and rings.
Plenty of silver and leather pieces. Some with wood included too. Fairly priced overall. Of course, plenty of great items for the ladies here. Very eclectic store featuring many amazing hand crafted pieces. Always something new here. If silver is your thing — what a selection!
Had a chance to drop in here yesterday to get one of my silver Versani bracelets cleaned and polished which they offer as a free service. Drank some champagne with the owner who chatted with me about the biz, NYC life, showed me some new items, and cut me a deal on one I bought for my gal (criss-​cross ring with black diamonds). The owner is super cool and a nice guy who really has a passion for what they do here. The whole staff is very courteous and helpful. I have shopped here over the years and customer service is always top-​notch.
If you’re looking for that different style of jewelry piece for yourself or as a gift this is a must visit.
Oh yeah, I’ll be back. Baller status yo.

While visiting NYC in December 2015, I purchased a beautiful ring at Versani and had the pleasure of meeting the designer, his store manager and incredible staff. My whole experience shopping at Versani was fantastic and I will visit their SoHo store again on my next trip. I must say Versani has excellent customer service and they really care about their customers with pure customer happiness as their #1 goal. I highly recommend visiting this unique jewelry store with several NYC locations.

I have shopped at Versani on several occasions. Heres what you need to know:
1. They have the most beautiful hand-​crafted sterling silver jewelry there is. As good or better than Chrome Heart but half the price.
2. The owner is a very cool, nice, helpful, super friendly and accommodating guy.
3. The sales-​staff are extremely courteous, knowledgeable, friendly, helpful and beautiful!
I will continue to be a loyal customer — they do everything with pure class and they do it right!
That’s all you need to know. Now get in a cab and head to Mercer and Houston and experience the new standard of service, beauty and quality.

rude sales lady. I asked to see a «silver bracelet,» and she promptly said that it was gold. I proceeded to try it on and said that it was «gorgeous,» and her response was «it’s also expensive,» and added that they were a «fine jewelry store.» Yikes = Whatever she’s got, I don’t want it!

the jewelry in here is outstanding. one of a kind for those people who like sliver pieces that are upscale-​rustic looking. i walked in there totally by chance and was stunned at how beautiful and unique the pieces are. often they combine silver and wood to create a very earthy-​elemental look that is simultaneously classy and refined. the service was outstanding. the manager there took excellent care of me and was able to provide me with a gorgeous ring at a great price. she was very compassionate and friendly. i will definitely be purchasing more jewelry there. you should seriously check this out.

This is the only jewelry store I shop in for my silver. I’ve purchased many things, the latest a silver bracelet which is wonderful. I’ve also bought the silver cross, a chain and a few bracelets. Overall superior quality, at affordable prices. I highly recommend it to everyone, especially during the holidays.

I received a necklace and earrings as a gift. I immediately called Versani after I received the gift and requested a return. Maritta, the store manager, assured me that they have a large selection and she would help me find something I like. If not, then we could see about returning. She said she just wanted to make me happy. She said to come in any weekend and she would be there. I went in today and she was not there, but Ara, the owner and designer was. He told me that their policy was no returns, even though Maritta told me that if I didn’t find anything returning was a possibility. This store has a very small selection of fine jewelry, and what they have looks insubstantial and poorly made given the high price tag. And needless to stay, the customer service is horrible. Stay away from this tourist trap.

i bought a Thin Key Design Necklace #B794N from Versani 10 years or so ago. I wear it all the time. The stores are full of beautifully displayed and unique pieces. While the jewelry is expensive, compared to one of their competitors King Baby it’s actually reasonable. I am wanting the thin key design necklace in gold now. It is very expensive. But guess what, I tried to find a piece that was comparable from dozens of high end jeweler. Guess what? Not available at any price. So one day, when I can get the funds together, I am going right back to Versani.

I have been shopping at Versani for several years, both in NYC and Miami. Their customer service has been impeccable. I don’t live in NYC or Miami but no matter whether I e-​mail, call or am visiting any of their locations they always have done their best to accommodate. No matter whether I want the length changed on a necklace, or the pieces I have purchased polished everyone has always done their best to make sure I am taken care of.

Versani has very nice, original pieces of jewelry, no doubt. But pay attention to this and the other similar reviews when you are warned about the quality — stones fall out, are not of the highest quality, clasps break, chains links open — and Versani repairs are very poorly done. They state they have on-​site repairs, and polishing of your jewelry will be done for life — but every time I came in for a polishing, they took over 45 minutes (or I could come back the next day) and tried to sell me things while I waited. I’ve had 4 repairs done in the last 2 years — two for chains breaking, two for stones falling out — and each took well over a month to return to me, and the quality of all the repairs was poor.
I was recently kept waiting over a month to repair a broken chain. When the chain was returned, it had not been cleaned, and a big blob of silver solder was on the clasp. The broken chain was kinked and damaged, and the piece looked awful. The store had promised me a replacement, but said their repair was «adequate».
Never again will I shop at Versani. It is not worth the trouble.

I’ve never experienced such rudeness from a sales person. Horrible place with horrible employees. I will never go back.

I have always been a big Versani fan, as far as getting a lot of pieces there, etc.
However, the recent issues my husband has had with jewelry repair (on a bracelet purchased there) leave something to be desired.
First, we had very explicit instructions on sizing. We get the first repair home, and realize, a sterling silver bead had been removed, which is more expensive than the other beads.
We were never informed a bead was removed, and we did not get the bead with the bracelet.
Okay, the husband goes back, gets the bead situation straightened out, and explicitly describes how he wants the beads placed. We find out more beads were removed which we were not told about. Great.
The beads were NOT placed that way, and a manager decided to change his bracelet to her needs and specifications, which were wrong, and ugly!
We get the bracelet back and its so clearly wrong, we send it back, and its adjusted.
It took 3 tries, and many trips, and hours of our time.
They have great original pieces, but we will never use them for jewelry repair again! And I would recommend that you don’t either! Ridiculous…

Versani is incredible! I’ve been shopping there for years whenever I go to New York. Aside from having beautiful jewelry unlike anything else I’ve seen, the service is exceptional. Today I made a request that I would expect to be rudely rejected by most stores and Yaf worked with me to keep me a more-​than-​satisfied customer.
I wear one piece of jewelry every day and you can be sure that it is from Versani!

I had bought a really nice pair of earrings for my girlfriend back in August. They were black diamonds with silver backing. After a few months, I noticed that they looked like someone took a hammer to them, then let their pit bull chew on them for awhile, finally using the blender to grind them up on the frappé setting. Knowing that the girlfriend wasn’t one to punish her jewelry, I took them back to the store.
The woman at the store was very attentive and saw the major flaws in the stones. In the end, she said that they were unable to fix it or exchange it for identical stones. «Perfect diamonds on earrings like this would have cost $ 5000 but you „only“ paid $ 800». Apparently all of their other black diamonds had major flaws also. I was offered an exchange in the store but how could I trust anything else in they sold? I ended up just taking the earring and chalking it up to a caveat emptor.
This store has really nice jewelry but at these prices I would expect a little more pride in their work. I have a difficult time believing that there is not another stone that can be swapped out for this one. The «we totally sold you a piece of crap but can’t do a thing about it» defense is weak and barely deserves this one star I gave them.
Damn you, caveat emptor!

I’m going to go back here tomorrow and buy a pinky ring so that I can be more baller than 2009 Joba Chamberlain.
My buddy and I decided to stop in here as a joke, because there were signs everywhere of guys in gaudy jewelry that look like they wear Ed Hardy shirts to clubs. I was dressed in a stylish $ 6 shirt and some fly on sale American Eagle shorts and leg hair, so I knew they’d want to cater to my every need.
When I walked in the lady came up and asked me if I wanted help right away. She ignored my friend next to me, implying she could sense the machismo emanating from my $.99 ebay necklace. She opened the case and started having me try on the bracelets. They were pure silver, and heavy, and while most men’s jewelry isn’t that fancy, these were fancier for men’s jewelry.
I pretended that there was some chance I was going to buy a super expensive bracelet, which of course there wasn’t, and since they had no price tag I was pretty sure the price was going to be hilarious. My plan was to do one of those «that’s it?» looks when she told me how much it was, then try on the most expensive thing there, and then decide I didn’t like it and go.
But when she told me the prices, it wasn’t actually that expensive — at least for jewelry. It was still about 200 to 600 bucks, so it wasn’t pocket money, but these bracelets were pure silver, and silver is expensive.
Still, I started to head out the door and then saw their sales case. I checked out the rings, and there was this pinky ring there that looked cool and was 50% off. I’ve never worn a pinky ring before, but it ended up being comfortable and nice quality. So hey… good on you Versani. Not terrible prices and stuff I actually like. I had to head out, but I’ll be headed back. That ring better still be there though or I’m going to review update you so hard your mom will feel it. Burn.

I am the Queen of Silver Jewelry… and I love this place. I can always come here to find something new and unusual. In addition, they have the best customer service. Both the NoLita and the SoHo locations have their own personalities but the quality is what binds them.
I bought the ring the ring that I wear every day from here… and have purchased 2 pairs of unique earrings and another ring from here as well. Looking forward to purchasing some neckware soon! But do note that it’s pricy, altho bargains can be found…

First and foremost; big ups to Pat B for initially introducing me to this place. We went to look at tie-​clips, since as a Physicians Assistant, it’s prolly not sanitary to have his tie flapping about when treating patients’ open wounds and whatnot.
But while browsing around, I noticed that with a good 70% of the merchandise being large, masculine, and solidly bold, Versani seems to cater mainly toward handcrafted men’s jewelry — which is a rarity.
And I loved it.
So much so, that I recently dragged Peter here. He’s been talking about getting into jewelry lately, possibly starting with a statement ring or a nice watch. So we entered the comfortable subterranean shop with artfully arranged display cases, organized by similar materials, along the length of Versani’s exposed brick walls.
On one hand, I gotta admit; with some of the collections revolving around the concept of embossed snakeskin leather or dark denim set in super-​shiny sterling silver, the first thing I thought was «AHHHH — GUIDO GEMS!!!» But not everything is as ostentatious; some of the brushed silver pieces are real works of art, and display a quiet dignity that would be more appropriate for those of the white collar (versus popped collar) set.
And while they don’t have an extensive men’s watch section, there’s also a few really nice pieces here for women, ranging from simple gold hoops to elegant, emerald-​cut precious stone cocktail rings, which I dig.
Did I also mention the antiques section in the rear? For all you taxidermy lovers, they have a small collection of stuffed mammals scattered amongst hand-​blown wine decanters, vintage bars disguised as large radios, and crystal knickknacks.
Conclusion; like that weird older uncle, Versani is an odd little jewelry store… but you love them for their eclectiveness.

— overall rating: 3.5
— I’m very picky about my jewelry, I like pieces that I never have to take off, I am not one to accessorize with my outfit, one of my mainstay pieces is from this shop, bought it years ago, prices have gone up since then
— although I haven’t found another piece from this store since, I still enjoy the shop and would recommend it to any one looking for a plain but bold item

Stay Cool Be Strong!
What does 5-​Stars signify here? It means the marriage of convenience has been consummated and my monarchy has grown. Bow before me lest I smite thee with my awesome and terrible swift pen. And beware the stare of the green-​eyed lady with her new green gem for I look to conquer the baths of all the western stars and expand the realm. You may eat your cake now but the jewels stay with me.
Versani rocks!
Stay Cool Be Strong… you betcha!