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African-American Hair, Asian Hair, Curly Hair, Perms, Extensions, Straight Perms, Coloring |
Specialties
We are a focused team of eclectic artisans. We strive to create a warm, friendly environment, a home away from home, where you, our guests, feel welcome. At the Sam Brocato Salon, we want to learn your name.
Our styling and cutting department has a proprietary system, developed from hair mastery techniques both classic and modern. We also offer smoothing, waving, curling and extension services, that allow us to individualize each look we create. Our stylists meet regularly to refine their craft, and while our team’s work is featured in tv/film, print and fashion shows, the real day-to-day focus is on you, our guest.
The SBS Color Department is known for vibrant reds, rich brunettes, swiftly foiling or balayaging natural highlights and the latest trend. From working professionals to stay-at-home moms to high-profile stars, our color specialists enjoy customizing hair color for a wide range of discerning clients.
History
Established in 2008.
Sam and Holly Brocato originally owned and operated Lockworks USA, a company including 180 staff members and 6 beauty salon and school locations in Louisiana for 25 years. In 2001, Sam sold the company and relocated to New York City to intensify his focus on the Brocato line. After purchasing the salon from industry friends in 2008, they have continued to establish Sam Brocato Salon as a team of leading hair professionals dedicated to quality service.
The Sam Brocato Salon cutting department provides service for virtually any hair type: long, short, curly, straight, classic or edgy. Ultimately, we give clients the hair they’ve always desired — adding hair for volume or length, re-texturizing from curly to straight, or straight to curly. At Sam Brocato Salon, we use only industry’s finest products to create outstanding style for any hair type of texture, while enhancing condition, health, and shine.
Meet the Business Owner
Sam B.
Business Owner
With a career that spans over three decades, Sam Brocato is said to be «the beauty industry’s answer to the Energizer Bunny.”* One of the hardest working hairdressers and product developers in the professional salon industry, he has a long list of honors, including Editorial Stylist of the Year and Lifetime Achievement Awards from NAHA, induction into London’s Hairdresser Hall of Fame among a myriad of other accolades. But for Sam, it’s all about one simple thing — great hair.
As a master hairdresser, his hair design philosophy is the guiding principle at Sam Brocato Salon. He focuses on hair health and continually improving the technology and craft of creating and maintaining a beautiful head of hair based upon a strong modern haircut and efficacious products. Passionate and creative, Sam is an expert in the field of hair care chemistry and continues to perfect his skills of product formulating within the SBS Living Laboratory.
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«Partnered with Sam Brocato Salon, Soho Sanctuary is THE place for all things health, beauty, and relaxation for women in Soho.»
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Sam B. says,
«Delicious. Exquisite. A Soho must!»
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Sam B. says,
«Unparalleled customer service and now partnered with Sam Brocato Salon, Soho Grand is the place to stay for a true downtown New York experience.»
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«The newest addition to the Sam Brocato family, now conveniently located in the heart of the West Village.»
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Sam B. says,
«Located in the Upper East Side, this luxury beauty destination presents the finest in hair color and hairstyling.»