Lure Fishbar

The sushi was simple and the drinks were bad. The Tangeray was not really Tangeray. I know the distinct flavor of Tangeray. The tonic was absolutely and completely flat. I explained to the manager that the drink was bad and he said no problem we’ll get you another one… the drink never came! So… there you go.

Wish we had the chance to try the food here. We had to leave after waiting 25 minutes past our reservation time as the restaurant basically sat everyone who came after us first. I get that we were there early but the entire bar which was very crowded at 830 cleared out and we were never approached by any staff here for over an hour. Our reservation was at 9pm on a Wednesday night.
The girls working at the front of this restaurant are extremely rude and not qualified. When we walked in, the tall blonde girl Enta? Was too busy flirting with one of the customers to even greet us. There was another girl who was standing next to her who could have said HELLO to us but she was just too busy hoping her friend gets this man that she also didn’t even acknowledge us. Girls… if u r at ur job, do ur job. I’m sure the restaurant isn’t paying u for ur matchmaking opportunities.
Then we went to the very packed bar. The bartender was serving a group of his friend heineken. So my brother in law ordered a Heineken as well but the bartender was like… oh it’s not on our menu but… well give it to u. Why the hell do u have beer that’s not on ur menu? Maybe they have their own special friend menu or something but place was shady. Then the bartender splashes water all over my sisters back and instead of apology, he says it’s just water and hands her a towel. Wtf is up with the attitude here?
After waiting around, I looked around the restaurant and it felt as though we were the only group without a white person in our group. There was a group next to us (of course white) who was approached and one of the girls up front came to them to say their table will be ready soon. This couple came at 915. We came at 830 for our 9 pm reservation. So I approached these girls at the front and told them I feel racially targeted here. Of course she says it is not about race but she laughed at me when I turned my back… witnessed by my sister. Girls its 2016… get over urselves.
We walked out after getting water splashed and will never come back to this place. And I really hope the management reads this review so they understand what kind of staff they are dealing with. Look at most of ur recent reviews… if you want to sustain this restaurant, get girls who are there for their work and get bartenders who will serve what’s on the menu instead of doing their own kind of business.

Very good.
Got a royale plateaux which was fresh and good looking.
The sushi was not that excellent but okay.
The service was good as well.

3.5* I rounded down because it’s overpriced for the quality.
My very first lobster roll. I knew it would be pricey but I wanted the best. For a little over $ 30, you will get a tiny classic lobster roll that is very disappointing. $ 30 for lobster, cold bread, and a bit of sauce!!! Does it look like students with loans that decided to invest in this meal were happy campers?
We also ordered a sushi roll, and shrimp spring roll. I loved the shrimp spring rolls. They were crispy and the stuffing was perfect. As for the sushi roll, I didn’t expect much but it was still good! I appreciated the minimal amount of rice on these rolls. Our meal was served with fresh chips and we were both not junk food fans so we didn’t touch the chips.
To end our meal, we had the the mocha ice cream sandwich and smores ice cream sandwich. We both liked the mocha more. This could be due to the fact that we love coffee.

Came here with a girlfriend for lunch and it was packed! We started off with some rose and oysters! Both did not disappoint! Crispy sushi rice delicious! salmon entrée was very good as well. All their sushi and sashimi was fresh!
The crowd is cool and the ambiance is chic. Great place to day drink because everyone around you is definitely having a glass.
Love that it’s located in Soho. We got to shop a little after and even check out some sample sales. Rose and shopping perfect combo! I will be coming back here the next time I am in town!

Awesome awesome awesome food and service. The interior was absolutely beautiful and mimicked the inside of a yacht which was pretty interesting. Ordered the shrimp tempura and fried calamari for appetizers and split a lobster roll which came with slaw, potato chips, and a pickle. Food was delicious and timely, would definitely come back to try the ice cream sandwiches and sushi!

Great food and super nice waitresses. The sea food was especially great. Anxious to go back.
PS the calamari appetizer was great as was the crusted tuni.

Good food but Bad SERVICE ALL THE WAY …
I always walk by Lure and never made a reservation to go. Well, a friend was visiting town and why not !?!
Made a reservation for 8:30pm. We got there and our table wasn’t ready. After sitting we got the water right the way but the waitress took 15 minutes to come to our table.
We had a few drinks are the bar and didn’t order a lot food. We had oysters, 3 types of sushi and the poke. It took them 3 hours to prepared only that. We left the restaurant 11:00pm.
While waiting for the food the waitress barely came back to ask us if we needed more drinks or anything else. The service is very very slow … I understand the restaurant was full but this is NYC and if the place is packed maybe you need to hire more people is order to provide a good service.
At a moment during the night we had no food and empty glasses. We kept trying to call someone but they wouldn’t even look at our table.
The food was overall good. Oysters was amazing, Poke was okay, sushi were awesome!
I’m not sure if I would recommend this place but if you don’t care about a awful service go for the food freshness.

Lure Fishbar… Great Burger!!! That’s right. I come here for Chef Josh Capons 6 time Burger Bash winning burger. Trust me, try it if you haven’t.
Side note– apps are solid, so is the sushi. Staff is friendly and they are on their game when it comes to hospitality! Always a great meal!

The boat furniture doesn’t match w the sushi food.
The service was ok.
We asked for regular water no ice and they put water w ice anyway.
Salmon tartare not tasty, but the oyster + caviar was great ($ 24) for 4 pieces.
I don’t recommend the red snapper but my scallop was nice (avoid the sauce gremolada w raisin, too sweet).

Came here for a friend’s birthday brunch! The food was good even though nothing was special. The service was really good! My waitress was really attentive. It is a good place for ppl to have brunch especially if u want to shop around in soho lol
Honestly I wouldn’t come back for a long period cuz there are so many other good places that I need to try out lol

I came here with family the other night and we could not have asked for a more delightful meal. To start, the décor is so cute and great for large parties as well as intimate date nights, I’d even come just to sit at the bar! So cute.
We sat and the drinks were fantastic, and the giant ball ice cubes are fed my favorite! The chile’n mexico cocktail was VERY spicy but completely amazing, and I also loved the whiskey cocktail I ordered — I can’t remember the name but it came with blackberry and was phenomenal.
I personally don’t really eat fish and even I had an amazing meal — so if you DO you’ll have an even better evening. I started with the kale Caesar salad for my app and the filet mignon for dinner, both were fresh and delicious, the filet was cooked to a PERFECT medium rare and the soy miso butter it came with was absolutely divine. Other star dishes at the table were the Crispy Asian Snapper for two — gorgeous presentation and WOW the flavor! Even I enjoyed it and I don’t eat snapper. The sea urchin bucatini was a great heavier option, and miso glazed salmon.
For apps my dining guests loved the tuna tataki, hamachi poke, all sushi, and the oysters. Really it seems you can’t go wrong with anything (except the lobster croutons — heard lots of negative things so we didn’t get those!)
We didn’t have room for dessert but they looked great! It’s a pricey place so definitely come for a special occasion (unless you’re rollin’ in it, in which case I’d come often). Can’t wait to try it again!

Food was good, no question about it. But let’s get to the fun part, aka the part where the restaurant took a nosedive straight to the 7^th level of food review hell.
First of all, we’ve been here for an hour and a half and have already run through the playlist twice. Classic selections from Drake, Drake, Lil’ Wayne, 2014 Tyga, and Drake blasted loud and over and over again. We weren’t the only ones to notice; as I lived vicariously through another table (my boyfriend and I no longer talk at the dinner table) I overheard one of the girls say how she’s heard these songs already. Their master-​plan of repeating white-​friendly rap music was foiled as white people have become more hood-​phisticated through the years in a desperate bid to become «ratchet».
Ironically one of the songs on heavy repeat was called «Gas Pedal», a relatively shy little banger from late 2013 that my boyfriend made me turn off on a road trip through Texas because it was «too fucking repetitive and stupid». Well there’s no escaping it now, motherfucker! Muahaha…
Second and final, our server Max from the show «Catfish“s superbly atrocious service was so slow that I actually developed a metric created to measure the effectiveness of waiters: cost per step, in where:
Cost = total cost of bill, or average tip percentage time bill (player’s choice pre– or post– tax)
Step = total number of steps a waiter takes in front of your table, loosely indicating the amount of time he served your table or the amount of opportunity you had to flag him down for service.
The lower the cost per step, the more efficient and enjoyable service.
I don’t have a benchmark average on which to compare this guy to, but considering I had enough time to come up with and write down this formula, while still at dinner, I’d say the service was pretty fucking bad.
The food though, food was superb.
Now on Drake song #9 for the night…

By far the worst management in New York City.
Our meals were going fine… good wine, good appetizers. Our entrees came and everyone got started.
About thirty seconds after the runner dropped off our food, our waiter came by with the obligatory «how is everything?» Now, no person with courtesy and common sense would say «it’s been half a minute since it landed on the table so I have no idea. Come back in ten and I should have my full review printed, double spaced with a bibliography in APA style.» No, we just said «fine so far,» because that’s what normal people say. If there was an issue, of course we would let him know.
My brother ordered the Stuffed Lobster (market price $ 75). Nearly every part of the lobster (meat, claws, legs) was charred BLACK from their grille. Not just a little but heavy heavy char – so much so that I could smell it from across our booth. Needless to say, the meat, the stuffing, everything tasted heavily like charcoal and nothing tasted like lobster. My brother thought maybe it was his opinion so each of us at the table tried a bit to check. It was very clear that the dish was burnt and inedible. No one wants to eat something that tastes like you’ve licked a heavily used grille grate.
We politely let the waiter know, and the manager (Katie Dean) came over. Instead of apologizing, she proceeded to interrogate my brother as to why he didn’t bring this up when the waiter initially came by to check on us, and insisted that was the way the dish was supposed to taste. To which my brother asked if there was a time limit on informing the waiter know that something was wrong. She pressed on with the fact that we already said everything was find, and was completely unapologetic and actually downright combative. She brought over one half of one deviled egg and a single tiny shrimp to compensate for the abortion of a $ 75 stuffed lobster dinner that was clearly intended for a very hungry person. If food was ever capable of being passive aggressive, it was last night.
Think about this. What if you were having dinner, and your waiter asks how everything is and of course you say fine? Right after he/​she leaves, you find your chicken is uncooked in the center, or a bug in your salad, or that the bottom of the rest of your pork loin is burnt beyond repair – Has the statute of limitations passed? Is there even a statute of limitations?! What world are we living in?!
Our waiter was great, very apologetic and took everything in stride. The manager (Katie Dean) is working in the wrong industry or the wrong position. She does not have the personality nor business acumen to face customers directly. Been here many times before, but we will not be back.

Finally got to try this place. I came here on an early Friday evening, and the bar was fairly crowded already. Absolutely love the décor and the ambiance of this place — the service though is a bit spotty.
SERVICE: The bartenders seemed to be really just hanging out, taking their time with orders, chatting with each other… just very inefficient and nonchalant. For a crowded NYC bar, I expect the bartenders to be a bit more efficient… When we were seated, the hostess sat us in a section where tables were extremely close to one another and the people next to us were just talking so loud. I don’t get why they seat us there given all the tables were empty… just so not necessary. They tried seating couples next to us and they quickly asked to be seated elsewhere. We did the same. Our waiter was extremely friendly and attentive.
FOOD: The menu is massive and it’s every seafood lover’s dream. We ordered:
— LOBSTER CROUTONS (Golden Garlic, Chilies, Sourdough 19). Thought it was good, but not spectacular, which given its price, it should’ve been.
— DYNAMITE ROLL (spicy scallop topped w/​spicy tuna, yellowtail, tobiko 19). Excellent roll
— KING CRAB CALIFORNIA (Alaskan king crab, cucumber, avocado, tobiko, topped with shredded Alaskan king crab 16). Solid roll. Crabmeat was sweet.
— SEA URCHIN BUCATINI (Blue Crab, Garlic, Crushed Red Pepper 38). Good dish but Uni flavor does not come through as you will expect. While tasty, not worth its price.
Overall, solid menu, tasty food but overpriced.

The purpose of our visit was to try their «Lure Burger,» ($ 21) part of our quest for Best Burger in NYC. The burger was pretty awesome — I was surprised to find such a good burger in a seafood restaurant. A juicy patty cooked to a nice medium (per our request), soft but durable bun, 2 crispy onion rings perched on top, and a side of perfect fries. It is a top contender — no complaints.
Unfortunately, I can’t say the same about the miso glazed salmon ($ 35). The salmon was overcooked (we ordered medium), not flavorful (even a tad fishy), no crispy skin (my favorite part of seared fish), and a very small portion (4 – 5 oz where the standard is closer to 6 – 8 oz). The huge portion of vegetables was well-​prepared, still snappy. No starch to anchor the dish. An overpriced healthy plate, very underwhelming… considering this is a seafood restaurant.
My biggest issue here was the service — the hostess looked peeved when we asked to be seated at a different table NOT under a spotlight (in the nearly empty restaurant). Why were we not offered the «complimentary bread and chips» that our neighboring tables had? Waiters were difficult to flag down, yet were overbearing trying to clear our plates (3 servers in 2 min asked to take our plate away, which we were still nibbling on.) The dessert menu was plunked at our table without a word. Maybe we weren’t high-​rollers compared to the other tables, however snootiness is not appreciated. If you’re going to charge such a high premium for food, the food quality and service must match.

If you have motion-​sickness and have never been on a boat before and want to experience the boat atmosphere without stepping onto one, this is a great place to be. I felt like i was in a boat, the entire restaurant resembled the inside of a boat, from the port hole doors to the sun-​roof type dimly lit windows on the ceiling and keep in mind this is in the basement. Whoever designed it, did a very good job to replicate the boat experience.
It is quite noisy in here but not to the point you cannot have a conversation. The lighting is not that great, meaning it’s pretty dark in here. Another great aspect is you will not be rushed out of this place, we had a party of four and choose the restaurant week menu and it took us almost two hours to get out of here, they take their time in bringing us everything. So if you are really hungry, you may faint waiting for your food.
There is no seating unless everyone in your party is present.
We ordered various items from the restaurant week menu.
Lure raw bar tasting (2 east coast oysters, 2 west coast oysters, 2 shrimp dipping sauces) — oysters were pretty small, tasted very fresh, the 2 shrimp were overcooked.
Lobster fra diavolo ($ 10 supplement)(squid ink tagliatelle, shrimp, calamari, spicy tomato) — the spicy tomato sauce was really good, very flavorful, the shrimp and lobster was a bit overcooked.
miso glazed salmon (sugar snap pease, shitake mushrooms, toasted sesame seeds) — pretty regular dish, salmon was juicy.
sushi combo (6 pieces of sushi & 1 maki roll) — we had one order with yellowtail & scallion, and another with a special roll — king crab California supplement $ 6, having sushi here is kind of unusual, but the fish tasted pretty fresh.
Warm chocolate cake (chambord sauce, white snow, vanilla bean ice cream) — just didn’t fit my palette, flourless cake tasted weird and there was not much chocolate oozing out from the center.
Service was good, the guy checked up on his often.
Glance at the regular menu indicated much more options at much higher price points.
Overall, the atmosphere and décor were awesome, but the restaurant week food was just ok.

Came here for restaurant week and will come back in the future 10 000%! I haven’t been this pleased with a restaurant in a while! I went with friends and we began with the tuna tartar and shrimp tempura appetizers. They loved their tuna and I was obsessed with the shrimp! The spicy mayo had a great kick to it, and I could’ve eaten another bowl of it! I got the seared tuna for the main course, and it was so amazing I’m still thinking about it 3 hours later. It was cooked to perfection (rare), and the garlic rice was a perfect side. I’m not a huge dessert person, but the lingonberry vanilla panna cotta was super light and I enjoyed it! My friends loved the chocolate cake (especially my gluten free friend because it is flourless!) I loved this place and will definitely be coming back!
Only complaint is that we had a super loud and obnoxious couple sitting by us, and we could barely hear each other speak. It definitely isn’t a quiet place for a romantic night out, but it’s a great location if you’re ok with it being loud.

**WINTER 2016 RESTAURANT WEEK REVIEW**
Three friends and I decided to try out this place for restaurant week. We managed to nab a 6:30 resso for a Monday night (be sure to reserve fast for RW because spots fill up fast — at least through Open Table)!
To start, I went with the Lure Raw Bar sampler, which included 2 east coast oysters, 2 west coast oysters, and two shrimp cocktail. I don’t remember which oyster was which but one coast was about half the size of the opposite coast. Both tasted fresh though. The shrimp was just okay — tasted pretty similar to the shrimp cocktail rings that you would get from your local supermarket.
For my main, I decided on the nori-​crusted tuna with garlic fried rice. This was amazing! The tuna was cooked perfectly (I asked for rare), and the nori crust was crispy. It was a nice contrast to the soft tuna meat. The garlic fried rice was great as well. There were chopped up string beans in there so that added a nice crunch to it. The «citrus emulsion» they dabbed the plates with tasted more like spicy mayo so I stayed away from that. My only complaint is that I wish there was more tuna. Portions were pretty small. I’m not sure if this is specific to restaurant week or Lure Fishbar itself.
For dessert, I wanted something refreshing, so I chose the sorbet selection. This was one scoop each of raspberry, passion fruit, and coconut. The raspberry was sweet but not overly so. I’m not a huge fan of passion fruit but it wasn’t bad. I even finished it. But the coconut really just trumped the other two. You could really taste the coconut in it and again, it wasn’t too sweet. If you close your eyes while eating it, for a few seconds, you might feel like you’ve been transported to a tropical island.
Overall, everything was great — including the service. I don’t usually try a restaurant week more than once but maybe I’ll come back next year. Heck, I might even come back when it’s not restaurant week. Wouldn’t mind checking out that oyster happy hour!

RW review:
The menu is great. Although the portion was small, it gives you a lot of good choices. I had the raw bar tasting, which is 2 east coast oysters, 2 west coast oysters and 2 shrimp. THEY WERE DELISH. I had the salmon, which was done very well. I had a taste of the cursted tuna and it was very good too. Finished with the panna cotta which was a disappointment. But restaurant is lovely and they were very accommodating since we called about 30 min before to make a 6-​people reservation. 5 star for getting us in on a pre-​blizzard night!

Bei einem Streifzug durch die Stadt sind wir spontan hier gelandet. Obwohl es Samstag Abend war, haben wir gleich noch einen Tisch gekriegt.
Das Restaurant hat ein klasse Ambient: Es ist einem Schiff nachempfohlen, holzig, gedämpftes Licht und durch die hohen Lukenfenster kann man sozusagen vom Keller auf die Strasse blicken.
Die Auswahl an Speisen ist gut übersichtlich. Vorwiegend werden Meeresfrüchte und Fisch gegessen, es gibt aber auch Fleisch.
Die portionen sind normal. Wir hatten zum Beispiel als Vorspeise Tempura Shrimps und Lachstartar. Die Shrimps hätten fast für drei gereicht, das Tartar war ein grosser Esslöffel voll und nicht gerade von zarter Qualität. Und dies bei einem Preis von 18 Dollar!
Der Hauptgang war ein Fisch mit Couscous, Sushis und eine Art Brötchen mit Hummerfleisch darauf. Der Hummer war hart, hatte wenig Geschmack und war voller Majo. Das Sushi war ganz ordentlich und der Fisch auch nicht schlecht.
Die Weinkarte ist sehr üppig aber sehr teuer.
In allem haben wir ordentlich bezahlt für Speisen, welche den Preis nicht rechtfertigen. Alles sah zwar sehr schön aus, aber nicht gerade qualitativ hochstehend.