LEGO

Cute store! I made three Lego people to gift my son. It’s not the biggest selection of Legos but it had great choices. My favorite part was custom building a three pack of Lego people! I appreciated all the options they had on pricing. They didn’t just carry expensive sets, they had lower priced cute building sets, as well!

I have never been to this store and was forced to go this time because it caught my daughter’s eye and we had to go! I have been to Lego stores before and was not entirely too impressed by this one. I loved the massive Lego creations, but I kind of expected something more elaborate and impressive. Given that this store was located in one of the most popular areas of NYC (Rockefeller Plaza), I wish they would have gone more grandiose, like create a giant sculpture of «Times Square» in the store with Legos, now that would have been outta’ this world, right? The dragon Lego sculpture was one I have seen in Los Angeles. I have been to the one at Downtown Disney (in Los Angeles) and those had far better Lego sculptures. It was cool to receive a warm welcome by an employee upon entering. There were so many people in this store that it made it very uncomfortable to shop or even check things out. The store was not very big for NYC and did not fit a bunch of people. I just wished there was more to it and would encourage the shoppers to actually shop. Happy that my family and I got to pop in and say that we were there. Next time we visit, hope there will be some new stuff up. Of course I was impressed by the Lego Liberty

What makes this shop standout is the customer service. The staff is super friendly and accommodating. They are very quick to make recommendations based on your child’s interests and age.
The layout is very open and it is fairly easy to find what you are looking for. What is particularly neat is that you can buy individual Lego pieces, granted I don’t know why someone would want to do that but it looked cool.
The prices are high which is why I only gave this store 3 stars. Amazon is cheaper for Lego but they don’t have the same selection.

Gorgeous store with great options at a variety of prices from $ 5 to $ 100+
Love their Lego statues and sculptures. Worth visiting just to view those!
The staff is also helpful in guiding you with your purchase with consideration for recipient’s gender, age and gifter’s budget.
There aren’t that many toy stores in the Flatiron district so this was a great addition to the neighborhood.

So many fun displays. Have great awesome sales sometimes. I bought Disney Brave tiny kit for $ 8 even when Target had for like $ 20. Such a clean store for all the foot traffic they get.

Hard to recommend a store for price gouging New York City residents or in all likelyhood, tourists to tune of 10% when you can get it online on their online store for cheaper, that is especially true if you are buying more than $ 75 worth of stuff with free shipping online.
However, the store is not a bad place to window shop so 1 star (not like I have a choice do I?) for that. If you can wait, shop online at
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Staff is friendly, decent selection of themes — Star Wars, Simpsons, Marvel. Only downside is no Death Star in stock. Rumors says it will be discontinued so it is a hot item right now.
Aside from that, everything is marked up 10%.Ugh.

The store is amazingly fun for even adults because it brings back sweet memories of the hours we spent building our own brick creations. The store is neat and organized, but the reason I am writing this review is purely because of the service I received. Two store associates went above and beyond to help me build the perfect retro cake topper, even though the Lego wedding set (complete with bride and groom figures) was discontinued long ago. I am very happy with the finished product, and will purchase the additional pieces needed on eBay.
Thank you, Carlos and Jianikka, you are stars! I actually took the store survey at the bottom of my receipt (and I never do that) because they made my entire day.

Lego-​maniacs, rejoice! You will start looking at the whole world in terms of Simpson’s Rule and how it can all be broken down into snap-​together cubic bricks. Just like in Minecraft! If this store was around when I used to work around the corner, you would probably have found me here everyday during lunch asking if the new stock has arrived. Is it here yet, is it here yet?!
If you grew up with Legos, you know how expensive they are, but you also know that they open a world of creativity and you think you can build bridges around the world, buildings to reach the sky and spaceships to explore the universe. Isn’t that worth a few bucks? I love the themed building sets like the Marvel Superheroes, Star Wars and Architectural Series. Those Lego designers are masters at replicating just about anything imaginable and even things unimaginable. What’s also unimaginable is the thousands of dollars we’ve spent on Lego sets over the last 15 years!
Recently, after seeing the Avengers: Age of Ultron movie, I saw the SHIELD Helicarrier was done up Lego style, all 2,996 pieces of it. I’m saving up my pennies because I have to add it to the collection. It’s one of the most monstrous sets they offer for sale, short of the colossal sculptures they build at Legoland. Prices here are 5−10% more than what you’d see at Target, Walmart or on-​line, but you’ll find some kits here that you won’t normally find elsewhere. Plus they’ll toss in some freebies if you spend more than $ 50, which is not hard to do if you bring small children here that have no clue of the value of a dollar as they’re screaming their little heads off that they want the $ 450 3,803 piece Death Star.
My advice? Bring earplugs, a bigger wallet or get a second job.
Pro Tip: If you ever get a set that’s missing a piece or gotten the wrong piece, contact their customer service through their website with the piece number and they will send you a replacement right away, no questions asked.

Not really why people have this Lego store a bad rating. I didn’t have any problems. The security guys were nice when you walked in. And so were the staff. They have almost anything you would find online. And a wall of Lego pieces for your own creativity. My fav part is the statute of liberty and gandulf in the back! Haha this is a true playground for kids and adults alike!

BUYER BEWARE!!!
Lego store charges at least 10% higher than its website. Store manager refuses to price match. Something about store policy. Store manager was rude and unhelpful Worst customer experience ever! Will never shop at lego store again.

Everything is awesome!
It’s a new Lego store that carries everything for your Lego needs.
Wall portraits made of Legos here. Hand and torch of Statue of Liberty made of Legos here. All types of Lego themes, characters, and kits to use your imagination and make anything out of Legos.
I wandered into this store other day during lunch hour to look around. It’s amazing how the Lego universe has exploded. Still a good value for your buck as far as a toy though. Especially for the little kids, or the older big kid in you. Just avoid stepping on these things with bare feet. Ouch!
Too bad I can’t even make a freaking stick figure out of Legos. Great, now that damn Lego movie song is stuck in my head.
Everything is awesome!

This LEGO store is worth the trip alone for all the detailed murals of NYC in the windows. They also have a giant Statue of Liberty hand with the torch. They have the basic LEGO’s available as well as NYC specific items. Its hard not to feel like a kid walking through the store. Be sure to check out their website for various store events from time to time as well as coupons and specials.

The lovely thing about Lego Stores in historic locations is that they have models that reflect the area unlike those basic suburban mall Lego Stores. Consequently, this store has a large Lego model of the blocks (city, not Lego) around the Flatiron Building. Other custom made models on display were the top half of the Statue of Liberty to commemorate when it was in a nearby park (Speaking of parks, ever notice that there are no parks on Park Avenue?), mosaic murals, and giant minifigs (is that an oxymoron like «jumbo shrimp»?).
Like all Lego stores, they carry the standard lineup of sets which can easily be found online. It’s a roomy store that was oddly not busy during the holiday season. Despite the cost and effort of creating big display models, they skimped on the Pick-​a-​Brick bins — some of the fewest I’ve seen at any Lego store.
For Lego fans, the Flatiron store contributes to a trio of Lego models based on iconic New York skyscrapers. Just a quick ride up the F or M subway lines, the Empire State Building gift shop has a large model of the ESB and further north, the Lego Store at 30 Rock has a model of Rockefeller Center. Compared to the Flatiron outlet, I like the 30 Rock store better and it’s also more conveniently located for tourists.

The latest Lego store in Manhattan is designed to the tee with kids in mind. You’ll find various dioramas of lego playsets in displays. You can stare at these for hours. My favorites were the Simpsons and the Star Wars sets. Huge Lego statue displays mark every part of the store but the one that stands out is the Statue of Liberty torch. Fun stuff. In the back you’ll find a large diorama of the Flatiron district. Pretty cool.
Great friendly staff but when did legos get so expensive from what i remember as a kid.

As soon as I saw this store, I immediately went inside like a child I am. It’s like Christmas in here. All the kids grabbing all the Lego toys. Kids screaming and begging their parents to buy it for them.
Out of my way kids… that belongs to me.

8-​year-​old me would’ve been ashamed that it took me this long to visit the new Lego store down 5^th Avenue… then again 8-​year-​old me was not classy enough for 5^th Avenue (where both locations are).* Went to one of their ‘grand openings’, which was pretty weak, but staff was friendly and the store was pretty sweet. Preferred the large buildouts across the way in Madison Square Park, though.
*Let’s be serious here, neither is xx-​year-​old me

New LEGO Store!!! AH! EVERYTHING IS AWESOME! (Sorry, had to.)
We showed up on opening day, and it was a blast. Yes, there were children running around screaming like howler monkeys, but I expected as much from a LEGO store. That said, it was definitely worth showing up on opening weekend.
I’ve been collecting LEGO’s yearly Christmas set releases, and was waiting for this store to open to pick it up. Because it was opening weekend (and I was spending over (ugh) $ 75), I got a free t-​shirt and a handful of collectables with my purchase. My niece will absolutely love the shirt.
The store itself is not much different than any other Lego store, but it is spacious and fun. There are tons of lego displays, and their stock was definitely impressive. The staff were all friendly and obviously enjoying themselves during this hectic opening.
My only annoyance (and the reason I’m holding back that 5^th star) is that the prices are more expensive than usual. The lego set in question I was there to purchase was $ 8 more than is listed on Lego’s website. I mean c’mon, I’m already dropping nearly a Benjamin on ONE set, do you guys really need to price gouge* even more?
Besides that, this is definitely a welcome addition to the city. It’s a lot easier to access than the always insane Rock Center location, and much bigger than the Queens Mall spot. Welcome, Lego!
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*Side note: NEVER buy a LEGO set from Toys R Us. There was a set I was interested in once that cost $ 19.99 at the LEGO Store. I spotted the same set at Toys R Us for $ 28.99. And they had the audacity to put a «Great Deal!» sticker next to it. HA! Just shop at LEGO itself, or it’s website.

LEGO toys are very expensive these days. Don’t know if they were always this expensive (as my parents were the ones that footed the bill), but some of the items are super cool that I’m seriously considering buying them.
The Tumbler from Batman is at least 2 – 3 bills, BUT it looks so cool. They also have a programmable robot that has multiple configurations for 3 – 4 bills. These are the ones that I may ask for Christmas, if they have them in stock. I don’t believe they had these items when I visited.
The store is OK. Not as big as the one in Rockefeller center, but it’s big enough to fit numerous mesmerized kids.

GRAND OPENING DAY TODAY!
They have the raised hand and torch of the Statue of Liberty created from LEGO pieces!