Was in the neighborhood looking for rings and visited a number of stores including DeBeers and Tiffany. Would recommend all ring shoppers to come to Jacob & Co. instead. First they have a much larger, diverse and interesting selection of rings(for men at least) with white gold & platinum(as opposed to Tiffanys which is too«exclusive» for white gold), and different choices of diamonds(or no diamonds). The prices are also far more reasonable compared against Tiffany’s and the selection far more interesting than what I saw at DeBeers, even for diamonds. The selection plus the quality of service makes this a great location for jewelry shopping.