De Beers Jewellery

Great customer service!
They offered us mini cupcakes while we were trying some jewels.
Their collection of men’s wedding bands with a hidden diamond is refined and lovely. They are offering wide wedding bands.
Their diamond studs are also stunning.

Update — We returned the ring for a more expensive, more substantial version in the Signature Pave line. Yes, we did have to pay the $ 1400 difference and it might not have been the most economical move, but that’s what I chose to do. Since we’ve received the new ring we have not seen the problems with the ring not holding up to every day use. I would recommend the Signature Pave over the Classic Pave any day of the week. If this helps one person choose the correct ring, then I feel good about the review process here on Unilocal

Great customer service, minus the creepy security guard whose job is not to guard the entrance door but to stare you straight in the eyes for the entire duration of your shopping spree… well i wouldn’t call it a spree, but seriously dude… chillax with that cold stare. You’re not intimidating, just creepy.
They will offer you water right away… served on a tray (a nice touch). Very pleasant staff each time that I’ve been there.
Exorbiant prices and can’t say it’s worth it. You can find better for less.

Who doesn’t love diamonds? DeBeers is the ultimate diamond EXPERIENCE. We purchased some incredible things from Daniela, and herself and the rest of the staff catered to us (before the sale as well) and were as lovely as can be. We not only discussed diamonds, but also NY information that was helpful. Btw– we were dressed in sweats too! Anyways, I LOVE my DeBeers diamonds and to this day, Daniela sends us gifts such as flowers, gourmet cookies… This is true service. Then again, diamonds are forever! :-) I cannot wait to go back. Thank you, Daniela!

I’d like to compliment Dhruv (sounds like Drew) on a lovely experience at DeBeers. I’m honestly not one to look for a brand in my purchases and I was not shopping for a ring, but my partner had mentioned he wanted me to have a ring recently. The Talisman collection literally caught my eye from the window so I popped in to take a peek. Dhruv had the perfect balance of accommodating my request and making suggestions, without pushing anything at all. He made it fun. Along with a nice glass of champagne while I looked. The part that impresses me most is that he had an instinct for what I might like and suggested an entirely different style of talisman ring from the rings I was looking at. It was perfect. I had not really been looking at prices of the rings, but when I did compare, I was surprised to see that the ring Dhruv suggested was about ½ to ¹⁄₃ the price of the ring that had caught my eye. Not exactly a pushy sale! I let him know I loved it but needed to talk to the bf about it. He helped take a picture that I could send and offered to hold it aside for a day. Today I went back to buy the ring and I’m thrilled! While closing the deal (and a glass of bubbly to celebrate) Dhruv managed to guide me to ‘the’ ring, if I ever take the next step… Again, the ring is not a typical DeBeers style, but perfect for my taste. Whether for ‘the’ rung or not, I will be back!
As a side note to those who complain about not getting attention while underdressed, would you go to dinner at Nice restaurant in cargo shorts? They have dress codes and they make no exceptions. So do fine jewelers. I appreciate and respect that. If you want a Tiffany experience, id suggest you go to Tiffany, not De Beers.

I wish I can say better things about this place, because they look like they have nice pieces. The lady who helped me was really nice. But then the manager stepped into place. she was friendly at the beginning, but very forward. the most disappointing part? the sales lady was so nice (but got yelled around by this manager lady for no reason), but the manager kept changing the price on us every time we asked regarding the same piece (even quoting above what was written on the price tag!). unbelieveable. no thanks.

Maybe their service got revamped or maybe everyone who posted before me dresses better than me. Anyways I remember one time I went to De Beers when I was ring shopping for my then fiancée and it was during the summer and I had on a t shirt and worn out cargo shorts. Anyways, I left an email for them to get back to me about buying a ring and they never did. Maybe they didn’t think I could afford DeBeers by the way I dressed. And they could be right but that is not the pt. I ended up with a bad taste in my mouth but my now wife did end up with a ring from a little pretty blue box instead.

Excellent customer service! My now fiancé originally ordered the ring from Las Vegas and proposed to me in NY during my birthday trip. The engagement ring was unfortunately too big so we made a stop at De Beers since there isn’t one in Seattle. The doorman opened the door and greeted us, another staff member ushered us in to sit down and offered us drinks.
We waited for her to pull our personal information up and she was very knowledgeable in terms of giving us advice and suggestions as to what ring size to pick since finger size alters in different weather and if you have a wedding band on. Their service always includes lifetime cleaning and polishing and they always FedEx express it back to you if you do not have one near your area!
Sure De Beers is not the most «reasonably» priced diamonds out there, but their diamonds are definitely top notch and they own most of the diamond mines so you know you have the good stuff!
I will definitely go back to De Beers when it is time to get our wedding bands!

We made the trek down to NYC to view a specific ring I had found online– thank you, Pinterest.
I requested an appointment a few days ahead of time and was promptly contacted by Drew.
Upon our arrival, Drew ushered us upstairs and treated us to some champagne while we chatted and tried on a number of rings.
Drew listened to our wants and needs; he gushed alongside me before ushering my bf away to talk about the nitty-​gritty that I didn’t need to be a part of.
A true professional, Drew sent us off with our «homework» and urged us to contact him should we have any questions.

I want to buy… something from De Beers.
Let me start from the beginning.
We were shopping for wedding bands and walked into De Beers.
Champagne and Macaroons. Champagne! and Macarons!
We were greeted at the door by the friendliest asian girl ever. She paired us with Niki who offered us Champagne. (Darn, what about those Macarons!) We were led up to the top floor, Bridal showcase. We were put at ease and given time to try on different rings and they had a LOT, more engagement than wedding. I didn’t quite find what I was looking for.
The mens selection was small but nice. Many had a diamond ore more on them, not what we were looking for. But I really wanted to buy something from here. Maybe it was the Champagne, no I’m sure it was the Champagne. No, I was not drunk or tipsy, it was just the mere fact they offered it, I was sold. (AND they kept refilling us!)
I ended up falling in love with a trio of White gold, Yellow gold and Rose gold bangles, lined with diamonds… there may be hope yet!

On first impression De Beers is just another high-​end store on Fifth Avenue which may seem a little intimidating. My husband and I were met by Kristin who is warm and very approachable. She listened and understood what we were looking for, and treated us with respect and valued us as customers even though we were not making an immediate purchase nor were we interested in their top-​end jewelry. I have been back to the store at least 5 times to look at an item, every time Kristin was very patient and never made me feel uncomfortable. The service of the store is impeccable, and the quality of their jewelry is extremely impressive. I am glad that I walked into De Beers that first day, and finally made a purchase which I am sure I will treasure the rest of my life.

If you’re looking to buy a De Beers diamond on Fifth Avenue, you probably aren’t looking at Unilocal reviews to help you… but just in case…
The level of service at this location was outstanding. One of the product specialists, Dhruv, couldn’t have been any more accommodating when he allowed my wife to pretend she was a movie star and try on a $ 256,000 ring (A $ 256,000 ring… what?!). He certainly knew we were just window shopping, but throughout the whole interaction he treated us with courtesy, dignity and respect.
This location is very fortunate to have someone like Dhruv Kapoor working for their company. I only hope I get that same level of service when I really go and buy that $ 256,000 piece of rock and metal (yeah, right).

I’ve just embarked on the search for an engagement ring with my boyfriend, and I have to say I imagined it would be quite intimidating to come into this store! We made a booking online about a week in advance, and received a confirmation within a day. I was looking forward to it all week! It’s one thing to view rings online, and another to see it in person.
On arrival we were politely offered tea/​water. All of the staff were very professional and courteous, especially given that we’d just entered looking windswept and flustered from navigating through the snow outside.
Our ‘brand ambassador’ introduced herself as Kristin and led us upstairs to their bridal bar. She was quick to pull a few rings to get us started and listened carefully to our likes and dislikes. As I was with my boyfriend, she did not ask for a budget. However each of the display cases are arranged by style, diamond cut and a rough price range, so my boyfriend knew whether it would be worth coming back on his own to do some more investigation! He didn’t look too shell shocked at least…
If you are interested in any of their designs online, I would definitely recommend a visit. I was surprised by how different some of the styles looked in store once I tried them on.
After I’d had some fun switching between rings, Kristin wrote down a few notes for us so that we could return for the style that I liked most. She was knowledgeable, pleasant and helpful, and we did not feel any pressure from her. This is the exactly the kind of quality experience you would expect from De Beers.
I hope my boyfriend does go back to have a second look (and maybe he will if he reads this)! :)

If you’d talk about buying diamonds, you have to know there is a certain feeling that you have to have about the diamond besides all the knowledge of 4cs.
I came here with my boyfriend (my future fiancé) after he made an appointment to view engagement rings via online and was treated with respect and manner with their clerk.
It’s kind of like finding your match. And the more you know about diamonds, the easier you find the De Beers diamonds have particular characteristics upon their ultra sparkly surface; their diamonds definitely have an exceptional sparkle and beauty. Their diamonds have character and you will find your match that makes you feel like it was a destiny. The diamond chooses you. This is the place that happens.

Diamonds are my WIFE’s best friend.
I was surprised to see this store. It’s by appointment only. Not surprising, I wasn’t exactly ready for prime time anyway as I was tooling around NYC on my bike (see:
)
She’s got the anniversary ring all picked out. Even if I sold all my Apple shares I still would come up a bit short… Too bad we don’t have a store like this in San Francisco. Wassabi???