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+1 651-308-7407
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3116 W Lake St Ste 226, Minneapolis, MN, 55416
Uptown
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230 ftExcelsior Blvd
320 ftLake St W
600 ftMarket Plaza
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Specialties
Lateralus is a Minneapolis-based consulting firm that specializes in business development strategy and integrates strategic planning, marketing and sales to solve problems for clients. The company provides a customized approach to solving business development needs and has expertise within the healthcare, retail and technology industries.
History
Established in 2014.
At Lateralus, we help companies with their Sales, Marketing and Strategic Planning efforts. We partner with clients to find out what’s working and what’s not working within their organizations and help them develop innovative strategies to solve problems.
Lateralus is a unique fit for companies that want an integrated planning approach to business development. We focus on three main areas within an organization to help move the business forward: Strategic Planning, Marketing and Sales. We strive to provide clients with a customized approach to solving their business development needs with each client project aimed at solving the specific need within that organization.
Meet the Business Owner
John W.
Business Owner
John is the founder of Lateralus. A Minneapolis-based firm that helps companies with their Sales, Marketing and Strategic Planning efforts. Prior to starting Lateralus, John spent ten years working at Shire Pharmaceuticals, a global biopharmaceutical company, where he worked in various sales and marketing roles. Before Shire, John spent five years in the consumer-packaged goods industry at Energizer Battery Co where he worked with large-scale retail accounts including Target, Best Buy, Wal-Mart, Sam’s and Home Depot.
John graduated from Saint John’s University with a bachelor’s degree in Communications, and was a member of the NCAA Division III men’s soccer team. John also has an MBA in New Venture Strategy from the University of St. Thomas and won 1st prize in the Schulzle School of Entrepreneurship business plan competition. John has a Mini Master in Marketing Management from the Executive Education Center at St. Thomas.
