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Specialties
We create and publish the bestselling self-improvement audio programs in North America.
Founded in 1972, Effective Learning Systems has pioneered powerful techniques for helping people reach their true potential. Through classes and seminars, ELS has personally taught these techniques to over 50,000 individuals. And the audio programs have reached over a million people throughout the world. The programs are perennial bestsellers in national bookstores and are favored by medical professionals, therapists, and corporations. We employ multiple techniques including guided meditation, self-hypnosis, guided imagery, subliminal programming and more. Our titles address: Goal Setting and Achievement — Increasing Motivation — Commitment and Persistence –Leadership and Job Satisfaction — Positive Thinking — Conquering Fears and Anxiety — Controlling Anger — Memory Improvement — Stress Management — Deep Relaxation — Improving Self-Esteem — Increasing Self-Confidence — Improving Relationships
History
Established in 1972.
Effective Learning Systems was founded by Bob Griswold to research and develop new techniques of guided imagery, deep relaxation, self-hypnosis and other methods to help people develop their true potential. We started by working with small groups of individuals in private seminars and workshops. In the process — and through our experience of working with well over 50,000 people — we developed and refined the most effective ways to help people achieve their goals and make positive changes in their lives.
These techniques were incorporated into a series of audio programs for our students to use to supplement the classroom training. The success of these programs has made us the leading provider of self-help audio programs. Our titles have been a fixture on the Barnes and Noble bestseller list for over 2 decades and have sold millions via mail order and the Internet. With this success, we’re proud to have helped over a million people improve their lives and reach their goals.
Meet the Business Owner
Bob G.
Business Owner
Bob Griswold is internationally recognized as a long-time leader in the field of human potential development. He founded Effective Learning Systems, Inc. in 1972, and has personally taught over fifty thousand people techniques for relaxation, memory, stress management, controlling habits, goal achievement and self-esteem through seminars conducted for corporations, government agencies, and the general public.
Bob has presented many conferences and workshops at the University of Minnesota and other colleges featuring world-renowned speakers such as Norman Cousins, Bernie Siegel, R. Buckminster Fuller, Karl Menninger, Carl Simonton, Gerald Jampolsky, Wayne Dyer, Joyce Brothers, etc. Many of these prominent professionals have become members of his Board of Advisors, and have contributed a great deal in their knowledge and friendship.
Learn more here: www (dot)effectivelearning (dot)com/about-us/overview/about-the-authors/