Unmasked

Be prepared to step into a time machine for a nostalgic jubilant adventure. Unmasked has a vast selection of classic toys, rare collectibles, and statue artwork of any kind. Matt (the owner) is as professional as it gets, with a warm family welcome and a «can do» attitude its very easy to get what you have been craving for. This place is the cleanest store I have been into (I have the worst o.c.d.) trust me I know. I have been buying from him since he has been opened and am never disappointed. He goes above and beyond.

Very clean and well organized, good prices and Matt the owner was helpful and informative. Hot toys, statues and more. If you’re into collectibles this is a place to check out.

Although I’ve only done my business with Matt at Unmasked through their online store, the customer service he provides is hands down the best. I only recently started collecting high end Hot Toys and was recommended I check him out through another friend. I have been nothing but completely satisfied with the product and prices, but more importantly the personal service I’ve received. Matt makes sure that my pieces are shipped to me on the days that I am home, emails me when he knows pieces will be coming in from overseas, and has given me sound advice on how to go about picking which figures for my collection. A+.

Unmasked is my go-​to place when looking for collectibles. They have an online store but I prefer going in person. I’ve learned the hard way that there’s no substitute for seeing a figurine close up with your own eyes and there’s no better place to do that than Unmasked. The store has a relaxed, no-​pressure sales atmosphere. You can patiently browse at your own leisure and the owner will happily explain every last detail, answer all your questions and make recommendations upon request. Personally I’m more into pop culture stuff than superheroes or sci-​fi characters, so I appreciate the variety they have, especially the great Funko collection. All in all, it’s a cool little shop. My one recommendation would be to expand more deeply into the sports category and consider selling things like Fathead posters which my nieces and nephews love.

This is a great little toy store! I found it online when I was looking for some high end action figures and was surprised that such a great store was so close to home.
The owner is great and he is really fair on his prices, unlike some other specialty stores.
I will definitely continue to use them as my main source of collecting.

one of the best toy stores in nj. very glad to see they are up and running again. the new location is great. still a good selection of new and old toys.

So the original Unmasked location burned down a while ago. I was pretty devastated at the time and was concerned about the store’s future. I was very happy to find out that it moved to Millburn.
The new location is great. The building itself is newer than the previous location and it shows. The store is very bright and welcoming. All the figures are displayed neatly and accessible for you to rummage through. It’s also more convenient. You no longer have to deal with the metered parking of Westfield. It’s all free in Milburn.
Miraculously, the owner has been able to restock his shelves with 80s and 90s toys like before. I’d say the selection is even better than the previous locale. He’s also dived into to a lot of the DC and Marvel statues that he didn’t carry before, which I think is great.
Everything in my previous review holds true with a nice new location.

Great place with a pretty good selection of stuff… a little small and the owner is pretty cool and know what he’s talking about.