San Francisco Running Company

Mill Valley, United States

4.7

20 reviews

Contacts

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Telephone:
+1 415-450-7031
Website:
www.sanfranciscorunning.com
Address:
247 Shoreline Hwy, Mill Valley, CA, 94941
Nearby public transportation stops & stations:
1.4 miBridgeway & Ebbtide Ave
1.5 miBridgeway & Coloma St
1.6 miBridgeway & Harbor Dr
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Today

Today –
Local time (Mill Valley) 11:05 Sunday, 13 July 2025

Business hours

Monday –
Tuesday –
Wednesday –
Thursday –
Friday –
Saturday –
Sunday –

Description

Specialties

San Francisco Running Company is the home of the Bay Area running community! Our staff is made up of fun-​loving active runners who train and compete in the products that we sell. We offer advice and carry products for runners of all levels, no matter if it is your first 10K, first marathon, a 100 Mile trail race, or a distance in between.

We offer a wide selection of road shoes, trail shoes, apparel, and gear from our brand partners Hoka OneOne, Brooks, Nike, Saucony, Salomon, Patagonia, Oiselle, Topo Athletic, Montrail, The North Face, On Running, Pearl Izumi, Altra, Newton, Trigger Point Therapy, Petzl, Ultimate Direction, Stance Socks, CEP, 2XU, Clif, GU, Skratch, Tailwind, UCAN, SOS Rehydrate, Vespa, and Vitargo S2.

We provide gate analysis and offer customers the opportunity to try our running shoes on our in-​store treadmill.

We organize community meet-​up runs every Saturday morning at 8am and host special events throughout the year. Join us for a run!

History

Established in 2013.

San Francisco Running Company is owned and operated by passionate runners who proudly carry a special selection of running shoes, apparel, and accessories. We seek to only carry what we feel are the best running products available, with a selection geared towards runners of all levels.

All of us at San Francisco Running Company are active runners and are happy to offer advice for getting ready for your next race or adventure run. We have run everything from local 5K’s on up to multiple finishes at the Western States 100 Mile Endurance Run (and everything in between)! We can talk from extensive personal experience about the shoes and products that we sell.

From our first day being open we have offered free group runs twice a week from the store, join us for a run! We leave for our midweek all-​levels run every Wednesday at 6pm and do 3 – 6 miles on the Mill Valley — Sausalito Pathway. We leave for our trail run every Saturday at 8am and do 13 – 15 miles throughout Southern Marin.

Meet the Business Owner

Brett R.

Business Owner

I bring a breadth of running knowledge and experiences to San Francisco Running Company. I have completed numerous major road marathons and am always really excited when I hear of a runner that is running their first marathon. My real love lies in running the trails just north of the Golden Gate Bridge in Marin. We are incredibly fortunate that a major metro area like San Francisco is in such close proximity to such amazing trails and preserved space. The trails are a gateway to adventure and also a great sanctuary from city stress. I am usually training for a big 100 mile trail race and have completed the Western States 100 (16:20, 17:38), Tahoe Rim 100 (18:53), HURT 100 (24:40) and numerous other trail ultras across the country. In 2012 I won the Quadruple Dipsea in Mill Valley. My annual goal is to run to the summit of Mt. Tam 50 times throughout the course of a year. Follow along via @sfrunco on Instagram and Twitter.

Nearby

Near this location:
70
ft
Mill Valley Dentistry
247 Shoreline Hwy Ste B3
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European Dry Cleaning
237 Shoreline Hwy
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Roco Dance & Fitness
237 Shoreline Hwy
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Tam Valley Beauty Salon
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Studio Dance Fitness
237 Shoreline Hwy
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Lola
237 Shoreline Hwy Ste D

20 reviews of San Francisco Running Company

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Place rating: 5
Sausalito, CA
Great place! Great service!
I recently went in to buy a pair of running shoes because of all the great reviews. I returned my first selection 2 days later after an unhappy run (it happens when you are picky about your running shoes like me).
The owner spend another 30 minutes figuring out what I didn’t like about the shoes and helped me pick a model better adapted to my needs — he was really friendly and helpful just as his colleague had been when I first walked in.
I am now very happy with my new choice and with the store.
Highly recommended place.
Place rating: 5
Oakland, CA
Community staple. Come in for the shoes, apparel and accessories… stay for the trail running stories, events and fun runs these guys have all the time.
The owner and staff are total users and do their homework. They’ll never recommend a shoe that they haven’t tried. Tryuly professional and top-​notch service.
Place rating: 5
San Francisco, CA
I loved the store, especially service and people who work there.
i and my friend were biking earlier 60 miles and had 30 miles to go. We did not have SPF with us and were burning. Shop reps were extremely nice to us and offered some complimentary SPF. I would just go back to that store because of the kindness of those people. Thank you.
PS: I loved the clothes too, very affordable and lovely colors.
Place rating: 5
San Francisco, CA
Sometimes you find a shop that just nails it on all levels. I’d say this is the top running shop I’ve ever been to. Recently I decided I wanted to add trail running to my list of things that get the endorphins flowing. I heard about SF Running Co and made the trip over the bridge to Mill Valley. It was a short drive from SF and they have a parking lot!
These guys know what they are doing. The shop was recently closed for part of a weekend so the staff could run Western States — fast.
Jorge was super helpful. He talked to me about what I like in a shoe and came out with 4 different brands in my size. I did some research online for trail shoes. It seemed that shops closer to home would have one or 2 options that I wanted to look at. This place had EVERYTHING I researched plus other options I never thought about.
Bought a pair pf Brooks Pure Grit that worked perfectly for me. They even gave me some great trail suggestions and sent me off to run up the Marin Headlands. (For some reason, running miles uphill seem like a good idea lately…)
I also learned that they have a very popular run that meets at the shop on Saturday mornings. Looking forward to checking that out.
If you haven’t been here yet, be sure to check it out before your next new tire purchase!
Place rating: 5
San Francisco, CA
I had a great experience here. I was immediately greeted, and despite it being a bit busy, someone was helping me find running shoes within a couple minutes. Brett helped me and pulled a few different options, all of which were very good, making it hard to decide which pair to get (a good problem to have). I walked away with a pair that’s perfect for my needs. The staff here genuinely care, live what they sell, and are all around super nice!
Place rating: 5
San Rafael, CA
I literally just walked out of the store and it’s THEE BEST service I’ve had as far running shoes shopping is concerned. Victor was amazing and completely knowledgeable when i presented him with my aches and pains from running. He watched my foot landing while running and advised a shoe that he observed improved my rotating left foot. I’m definitely coming back. Thank you for the Grade A service! -
Place rating: 5
San Francisco, CA
Love this shop! They have been amazing each time I have been in the store, very helpful with providing information and a grate vibe. Look forward to joining them on a Saturday run.
Place rating: 2
Daly City, CA
So disappointed. The woman who helped me barely spent a moment analyzing my gait and sold me a pair of shoes. I trusted her judgment-​bad idea. The shoes and I were a terrible match. I ran only 3 miles on these shoes and realized that I’ll never be able to run in them successfully. It happens-​so I went to return them assuming this wouldn’t be a problem. Fleet Feet always lets folks exchange shoes if they aren’t right. The manager at SF Running Company refused to refund me. $ 150 pair of shoes I’ll never be able to wear. Unbelievable. I will not be returning. Its Fleet Feet for me from now on!
Place rating: 5
San Francisco, CA
Nicest experience ever! These folks are so great. They took tons of time helping me find the right shoe. And a month later I took them back b/​c they were causing irritation on my bunion. They were totally awesome, really understanding and helped me find another perfect shoe with a wider toe box. Could not recommend them highly enough.
Place rating: 5
San Francisco, CA
All I have to say is, these folks are absolutely fantastic! I walked in a bit intimidated as I’m not a hardcore runner and have often found shoe stores to have folks who can be pushy. However, that was not the case at all at this store and for that, I am very grateful. In fact, this was the best experience I’ve had when purchasing a pair of athletic shoes. The gentleman who helped me quickly evaluated my needs and selected some great shoes for me to try on, and even better, he was able to find me a shoe within my budget. I will definitely be coming back here when it’s time for me to get my next pair of running shoes! Thank you!
Place rating: 5
Oakland, CA
Super friendly and helpful staff. Both guys I talked to about running local trails were great. great selection and have maps and gels… all the essentials. Great to know they are here as I explore marin trails!
Place rating: 5
Los Angeles, CA
The store is set up to help you become the best runner you can be. The whole staff consists of athletes of all levels who are willing to help you get the best shoe for you. Also, they carry some innovative brands and equipment like Victory SportDesign Drop bags in stock which is a real treat. This is easily one of the most legit running shops in america.
Place rating: 5
Castro Valley, CA
Expert advice from experience endurance athletes. Making my transition from pavement to trail for the NFEC. One short chat and boom. Three options I tried on the treadmill and I was done in minutes. Thank you.
#eatmytraildust
Place rating: 5
Fairfax, CA
After a year of training for my first Marathon at age 53, I can honestly say that these guys are part of the reason I finished w/​o injury. Everyone was patient with all my questions about the three pairs of shoes I went through in the last 9 Months, and generously shared their experience and knowledge about every facet of training and preparation for my marathon.
Place rating: 4
Mountain View, CA
Nice quaint lil running store I discovered when I went to pick up a race packet. Knowledgeable staff. I bought a pair of so comfy Hokas
Place rating: 5
Sausalito, CA
I got new shoes here several months ago & since Jorge’s help, my feet have never been happier. It truly is the only store I’ll ever get another pair of running-​type shoes. Today, I brought in the significant other & he also experienced the same extraordinary customer service. I told Brett the SO’s complaints about his current shoes & the SO shared what he’d like in a new pair. Brett brought out a couple different pairs & both were tested on the treadmill before the SO walked out with a new spring in his step. He’s been running on the new pair every day for more than a week now & not one complaint. Only I know how rare this is. If you need a new running shoe, look no further than this perfect place filled with a great selection & the most helpful staff.
Place rating: 5
San Francisco, CA
Each time I come into SFRC I feel personally welcomed by either Brett, Jorge or Victor and they seem genuinely interested in how my running is going, what races I have coming up and what gear or training I might need to help me reach my goals. Victor gave me time to share what he knew from experience of the Tahoe Rim Trail 100 even though I was just stopping by for some gels and map. Brett shared some pointers on how I should be preparing for the canyons and weather of San Diego 100. Jorge hooked me up with some recovery socks and was gracious in congratulating my average time at Rocky Raccoon which made me feel very welcome in this company of phenomenal runners.
These are some great guys running a great store that always seem willing to share their accumulated knowledge. I am proud to wear their logo.
Place rating: 5
Mill Valley, CA
I used to make all types of excuses about why I could not run; but the truth is that most anyone can learn to run, once fitted with the right shoes. To me, the secret to making running fun is all about the shoe. The alternative is unnecessary.
Luckily, the guys here get it and don’t play hide the ball by bogging down your shoe shopping experience with 101 useless options. After doing some serious research, I decided to buy my shoes from here, because their selection met my needs best.
I LIKE that:
1) they carry speciality running shoes that you aren’t likely to find in your local sporting goods or department store.
2) they listen to what you want in your running experience, then make strong recommendations without complicating existing choices.
3) good friendly customer service. I called 6 minutes to closing, and they stayed open for me to come make may purchase; there were at least three other customers still shopping and none of us were rushed out. I’m especially appreciative of this because I needed to make the purchase before heading out of town for the weekend.
4) there is a really nice stock of good socks
5) they have a small selection of really awesome shoes on clearance.
I DON’T Like that they don’t have an in store treadmill for me to try my shoes out before I buy them; but then again, most places don’t — so 5 stars is my rating.
Place rating: 5
Culver City, CA
As a trail runner, I truly appreciate this store. The staff and owners here are super knowledgeable about the shoes they carry as well as the trail system surrounding them. It certainly doesn’t hurt to have elite trail runners Brett Rivers and Jorge Maravilla owning and managing the store. The store carries a great variety of mostly trail shoes, but also a good variations of road shoes.
The staff there hosts a weekly morning run during one or two of the week days and then maybe even a long run on weekends.
If you love running on trails and are within Marin area, this store is a place you must visit.
Follow them on SFRUNCO on instagram!
Place rating: 3
Palm Springs, CA
As you can see, SFRC is actually somewhat of a misnomer — the store is just up the Golden Gate in Mill Valley.
Still, it’s just what you’d expect from a local running store. Friendly people, and most of the gear that you’re looking for. I was surprised to see a lack of Nike and Adidas products, but I get that not all stores go that way. Some of their gear was on the pricy side, but not unexpected when it’s brands like Sugoi, Salomon, and the like.
Having been to places like Portland, Seattle, and LA where local running stores are plentiful, it seems weird that SF has only Fleet Feet within the city, and SFRC just outside.