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Specialties
Founded December 1989, BASE has emerged as much regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce, BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip) and — with an increasing portfolio of hotel stores — an essential outpost for the discerning nomad.
BASE IDEAS is the consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels and EDITION.
History
Established in 1989.
BASE has emerged as much regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce, BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip) and — with an increasing portfolio of hotel stores — an essential outpost for the discerning nomad.
BASE IDEAS is the consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels and EDITION.
Meet the Business Owner
Steven Giles.
Business Owner
You could say that the success of Base, the one-stop shop for the perpetually hip, is a reflection of the editing skill and gimlet eye of cofounder and Creative Director Steven Giles. The boutiques – and his life – are one big, well-crafted exhibit of style and whimsy.