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Casual | |
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Specialties
Zoup! Fresh Soup Company — the country’s leading fast-casual soup restaurant concept — is defining the category with its award-winning soups, salads and sandwiches, served in a casual, comfortable setting.
Each location offers 12 hand-crafted soup varieties each day, from its collection of hundreds of proprietary recipes. Zoup! offers low-fat, dairy-free, gluten-free and vegetarian soups. Customers can also choose from an array of made-to-order GreenZ! Salads, SandwichZ! and TryTwo! Combos.
History
Established in 1998.
Zoup! began in 1997 as an idea the company’s founders pondered as they built their first soup-related business together. That original company manufactured and sold wholesale soup and spice products. Their kitchen-door access to top chefs and managers brought them to realize a few things. First, that good soup, really good soup, was hard to find. Second, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people. And, finally, that there was a strong demand in the marketplace for the kind of authentic, hand-crafted, fresh soups that customers love to eat, but seldom cook for themselves. Inspired by their findings and passion for soup, the founders teamed up with a talented chef and together they devised a careful process involving hundreds of recipes, and weekly focus group. This two-year process yielded hundreds of exclusive soup recipes, and made way for the category-defining, Fast-Casual concept that is now known as Zoup!