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History
Established in 1922.
The year was 1922, a time widely accepted as the beginning of Memphis’ love affair for pit-smoked barbecue. Leonard Heuberger opened his little stand of 5 stools, selling his creation, a barbecue sandwich, for just five cents. He couldn’t keep up with demand and that modest beginning soon became the largest drive-in restaurant of its time. People came from near and far to pig-out on pit-cooked ribs and pork shoulders that Leonard’s popularized.
The old location is gone and Leonard Heuberger has since passed away, but the labor intensive recipes that made Leonard’s unique remain intact under the watchful eye of Dan Brown, the owner. Dan started working at Leonard’s when he was 15 as a sandwich man. Heuberger understood Dan’s love for the restaurant business, and guided him through every phase of the Leonard’s tradition. Now, nearly a half century later, Dan and his wife Janet watch the restaurant with the same care that has established Leonard’s as a barbecue mecca for over 85 years.
Meet the Business Owner
Dan B.
Business Owner
I’ve worked at Leonard’s since I was 15 years old, and I became the owner in the early 90’s. Over that time I’ve learned a lot about what it takes to make true Memphis style barbecue. I hope you get a chance to stop by and find out why Leonard’s is «What Real Pit Barbecue is All About».