NEWSole Running

Specialties

NEWSole Running is South Atlanta’s first store dedicated to the art of natural running and walking. Locally-​owned and –operated, we provide running enthusiasts with all of the shoes, apparel, and accessories they need to run naturally while achieving proper alignment, balance, and form. Our focus is on helping people of all ages, abilities, and experience levels become healthier runners. Stop in today or contact us for more information!

At NEWSole Running, we offer some of the top brands of natural running shoes like Vibram FiveFingers, Newton, and Topo Athletic. But great shoes are just the start. Here, you’ll always have an expert who takes the time to get to know your specific needs. The service we offer you includes a FREE gait analysis. We’ll evaluate your foot type, anatomy, and biomechanics as well as helping you select the right shoe, size, and fit.

NEWSole has an ideal selection for transitional, natural, and barefoot runners. But our customers come from all walks of life, as we serve all ages, abilities and experiences. Whatever needs you have or situation you’re in, we can find the perfect shoe for you!

History

Established in 2011.

There was an opportunity in Henry county to have a locally owned and operated running store. Not only a running store, but a Natural Running Store that help people understand that is more than shoes that makes a successful runner. We offer twice a month running clinics on form, host running groups, offer educational classes and support the local running community. Yes, natural running shoes are better but it’s the holistic approach that truly sets NEWSole apart!

Meet the Business Owner

David J.

Business Owner

A running store is more than selling shoes and accessories, it’s about creating community and serving the community of runners, walkers and other athletes. This became my inspiration due to always battling injury and pain while running. When the «minimalist» movement hit a few years ago, this was the vehicle that led to no injury and no pain. I wanted to share this with the world and found that there was already a network of stores that were doing just that. Today we are a part of the Natural Running Center and we have an on going relationship with the Natural Running industry and it’s suppliers who manufacture Natural Running footwear. While minimalism may have come and gone for some, the Natural Running movement is going strong and lives within NEWSole Running in McDonough, GA! Come and see us to experience running in an all new way, free from injury and pain!