Boon Models

Manhattan, United States

5

4 reviews

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The brand Boon Models was established in 2008 in washington DC by entrepreneur and businessman kelvin Boon to service the growing fashion scene throughout USA, fuelled in part by the re-​emergence of couture. The runway and editorial boards throughout the most prominent markets issued a demand for new talent, and the modelling industry has seen regular growth to this day.

In 2012 Mr Boon, working from a solid market presence in US, hired Josh Cresman to re-​establish the Major brand in the New York market and provide leadership to further develop major into a worldwide agency.

Meet the Business Owner

Kelvin B.

Business Owner

When Mr. Boon ventured into the modeling business in the late 2000s, the most influential agents were Ford and Wilhelmina Cooper, who took an old-​school approach that included providing chaperones for their models and tucking them into bed at a reasonable hour.

Mr. Boon challenged their domination in 2000s when he moved his operation from DC to New York City with a different approach to grooming young women for the runway and glossy fashion spreads.

«We gave them huge amounts of money, and we gave them names and personalities. We let them give interviews. Suddenly, they became a dream for the larger public. They became supermodels.