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Specialties
Locally owned full service bicycle shop– from kid’s bikes on up to Tour de France level machines and everything in between.
Bike brands include Trek, Cannondale, Pinarello, Colnago, Cervelo, Electra, Ibis, Santa Cruz, Niner, Linus, Pure Fix, Dahon, 3G, Independent Fabrication, Seven.
Additionally, we carry a wide range of parts, accessories and shoes, clothing and nutrition.
Other brands include Bontrager, Mavic, Zipp, Enve Wheels, Profile, Shimano, SRAM, Campagnolo, Giro, Bern, Kask, Bell, Continental, Schwalbe, Vittoria, Fizik, Selle Italia, Park Tools, Garmin, GoPro, Capo Cycling Apparel, Giordana, Castelli, Pearl Izumi, Craft, Fox,
Bonk Breaker, Osmo Nutrition, Hammer Nutrition, Clif, Skratch Labs, PowerBar, GU, APX, Pur Pak, Liquid IV.
Our Service Department has some of the best mechanics on the West Coast. Walk-in repairs, such as flat tires or minor adjustments, can usually be done while you wait. Bigger jobs, like Tune-Ups are booked on a first come first serve basis. For fastest turn around time we always suggest calling ahead to make an appointment.
History
Established in 1936.
Family owned business established in Santa Monica in 1936.
Meet the Manager
Daniel B.
Manager
I got my first bike when I was 3, and never stopped riding since.
In 1990 I moved to the US to pursuit my dream of becoming a professional cyclist. I was a big Greg LeMond fan, so I thought the US was a big place for pro cycling.
During my first years in the US, I met some riders that raced for Helen’s Cycles, and since then I became a fan of the store.
I love seeing more people riding their bikes, specially kids. it’s such a tool of freedom for them.
One thing I always remember from my first years here, was how people used to always ask me if I rode my bike to get to places because my car was broken. No, I just enjoy it.
I am just happy the biking has grown so much, that people don’t ask questions like that anymore. That really is a great thing.