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Specialties
Our vision is simple. Let the coffee lead the way. Whether trekking up precarious mountain roads in a pick-up truck or slurping and sniffing coffee in our cupping lab, it is always in the endless pursuit of the perfect cup of coffee.
We are passionate about (obsessed really) with coffee. Other’s think so too. One of the nation’s best cult coffee makers-CNN/Fortune Magazine, 2011. One of the nation’s seven best coffees-Women’s Health Magazine, 2009. More 90 plus coffee ratings in 5 years running at the world’s leading coffee buying guide The Coffee Review than any other roaster.
Our Promise to You. At JBC Coffee Roasters we promise always to let the coffee lead the way. As a leader in quality, we promise to utilize our passion and innovation to get the best cup of coffee to our customers. As a certified Q grader and experienced international coffee judge, Michael Johnson and crew promise to continue to deliver only the most unique and high quality coffees available.
History
Established in 1994.
JBC Coffee Roasters started as Johnson Brothers Coffee Roasters when Michael began serving coffee at a cart at the Dane County Farmer’s Market (still a farmer’s market mainstay in Madison today). Since then, Michael has scoured the industry and the globe to source the highest quality coffee beans, understand and affect coffee processing techniques, and develop relationships with farmers. JBC Coffee Roasters continues to serve a growing number of customers and the focus has never wavered: let the coffee lead the way.
Meet the Business Owner
Michael J.
Business Owner
Michael Johnson~ Licensed Q Grader. Judge for the Great Lakes Regional Barista Competition. International coffee judge for the Best of Panama, Ethiopian Coffee Competitions, and Antioquia’s Best Cup (Colombia). Starting with the simple vision of roasting his own coffee, Michael Johnson has spent 20 years scouring the industry and the globe in the pursuit of sourcing, buying, roasting, and providing phenomenal coffee.