Image & Influence

Specialties

Image & Influence is a full-​service public relations and marketing business. We offer online and offline services, specializing in (SEO) search engine optimization, social media management, website management, engaging content, press releases, photoghraphy, business profile videos, event promotion, media relations, branding and more.

History

Established in 2012.

Founder Rochelle Hawk brings years of experience in marketing, public relations and journalism to Image & Influence. With 15 years as a professional journalist, the last eight of which were as a newspaper and multimedia editor, Rochelle knows what gets the media’s attention and what is ignored, deleted or goes straight to the trash.

Rochelle has created and led numerous public relations and marketing projects over the years through social media, live online events, press releases, SEO, online business profiles, online engagement, event planning and promotion; and she enjoys finding creative, low-​cost, effective marketing strategies for clients.

In 2012, she decided she enjoyed marketing and public relations so much that she should start her own business. Image & Influence was born and happy clients followed!

Meet the Business Owner

Rochelle H.

Business Owner

Rochelle Hawk is a lifelong resident of Ohio who currently resides in the scenic Hocking Hills.

While attending Ohio Dominican (College) University, she began writing for a monthly magazine and then graduated with a Bachelor of Arts in English. She went on to gain 15 years of experience in public relations, marketing and journalism, including eight years as the editor of The Logan Daily News; a stint at Ohio Magazine; and marketing projects for clients in industries such as retail, the arts, food service — and even promoted an entire region to attract economic development.

A lifelong fan of the transporation industry, particularly trains and helicopters, it was her husband who sparked her love for fixed wing aviation. These passions fit in well with her love of travel. Founding Image & Influence was a perfect fit because it allows her to work from any location at any time, making her easily accessible to her clients.