The Initial Choice

What would we do without The Initial Choice? Lake Forest offers an abundance of choices for gift shopping, but this is my go to place. The small store packs a lot in without being cluttered. They have an excellent selection of tasteful accessories for ladies, kids, men and home — at reasonable price points.
Monogramming is a focus and they do it well! There is practically nothing that can’t be monogrammed and the expert staff does a great job advising on style/​size/​color. The Lake Forest/​preppy motif is clearly represented in the merchandise selection. Need a 60 045 needlepoint key fob? Look no further!

My best friend had to move up her wedding 6 months which lead us (as the bridesmaids) to have very little time (6 weeks) to piece together some special surprises for her.
I had a very last minute, very difficult embroidery project that needed done– low top shoes. Two other stores told me they could not do it. Initial Choice invited me in and told me they would find a way to make my project happen. I went in an immediately felt like these people knew what they were doing and really cared about making sure my friend got what she deserved on her wedding day. They made several suggestions and I basically told them I would leave the project in their clearly capable hands.
I went back to pick up the shoes a few short business days later and everything was perfect. I could not have asked for better work and better customer service. On top of everything I found their prices to be extremely reasonable.
I cannot wait to go back when I’m not under pressure to have more projects done!

I had some bridesmaid gifts made here. They have a nice selection of Vera Bradley, so I chose a few different things to have monogrammed. The employees were so helpful with choosing the best color thread to go with the design. They also have lots of font styles available, and completed my order within a few days. The store isn’t huge, but they definitely do a great job with anything you want monogrammed, and are very pleasant to work with.