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Specialties
The legacy of Jeeps R Us began in 1989 with a very determined and talented man by the name of Larie Tales, a professional drag racer and body shop owner. Larie built the first jeep for his lovely wife Vicki and a star was born, so to speak. Jeeps R Us has been going strong ever since!
Dream it and we’ll build it. Drive it and we’ll maintain it. Retire it and… a new Jeep is born! Welcome to Jeeps R Us in Laguna Beach, California, a full service dealer, repair and customization shop for off road and custom vehicles. We specialize in everything Jeep– from our custom builds and pristine detail to our skilled team of service experts who rule our garage.
At Jeeps R Us, we also sell and repair all Jeep models. We can repair any problem, big or small. You name it, we know it! Our passion is tightening that last bolt on your perfect Jeep, customized to your evolutionary, revolutionary heart and soul. We got swagger and now you do too.
It’s nothing but a Jeep thang!
History
Established in 1989.
Larie always loved and lived cars. He street raced as a kid, later becoming a professional drag racer and running his own auto repair shop, which he sold to move to California. So when his wife Vicki wanted a Jeep, he made it the fastest and most tricked out Jeep possible. Without having advertised the jeep, someone made him an offer that he couldn’t refuse. He sold it without her knowledge and with the money he promised to build her a better one. Again, after a short while, someone made an offer on that jeep that he couldn’t refuse. After selling two Jeeps he decided to rent a small space in Laguna Beach and the trend continued. His hobby quickly became a full-time job. Very soon thereafter, he moved to a larger location, hired a staff of superb mechanics, purchased a complete assortment of diagnostic and repair equipment, and stocked a full complement of Jeep parts. Over 20 years of celebrated success and community involvement has made Jeeps R Us a go to brand with global recognition
Meet the Business Owner
Larie T.
Business Owner
Michael, our fearless leader, first came upon Jeeps R Us while on vacation from Boston with his wife Alex. They got lost off the toll road and drove by a gleaming row of Jeeps where he pulled an insane Uey on the Canyon road no less, bought an 89 Flamed Wrangler on the spot and had it shipped back East. It was a daily driver for almost 8 years where it retired nicely at the in laws in New Hampshire. Michael loves cars, has raced motorcycles in the past and is an avid off roader. He’s always been a DIY type, owning many Jeeps from XJ’s, TJ’s and now a JK. He has always been a car guy and fast forward 15 years, he stopped into Jeeps R Us while in Laguna for work and asked Larie if he’s ever thought about selling his shop. The rest is, well, stay tuned…
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