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Specialties
Full service jewelry store, engagement rings, repairs on site, design and create jewelry
History
Established in 1989.
As a family owned business, we consider our customers both friends and family and have loved being a trusted jeweler in San Diego for nearly thirty years. We are well known for our high quality of custom work as welll as reviving family heirlooms and old jewelry into modern jewelry.
You are invited to visit our store to have a new piece made, browse our selection of loose jewels or get a consultation on how we can work with you to transform your classic jewelry into something more modern and elegant.
Meet the Business Owner
Pierre F.
Business Owner
«Competition is good for the shoppers,” he said. «It builds traffic for an area too.”
Farhat came to America from his native Lebanon as a young man. He had been educated in finance and intended to work in the hotel world, but joined the jewelry business instead. After working for a chain, he opened his own business at Grossmont and has been here since (except for a brief stint when he and his family spent two years in Germany caring for a member of his wife, Beatrix’s, family.) The Farhat’s have raised three sons in La Mesa. Beatrix, pictured right, works with Farhat in the family business.
Farhat has developed a reputation for both his honesty and his aesthetic abilities as a jewelry designer. His displays showcase his own work and, after decades in town, he has served multiple generations of some families. Many local weddings, anniversaries and engagements have had Pierre’s touch, allowing him to succeed even in a time when large, corporate jewelry operations have marketed heavily