Praxi Group Inc

Specialties

Fostering and maintaining long-​lasting relationships with our clients is at the core of what we do. Collaboration, industry expertise, and market intelligence all combine gracefully to ensure success at every level. At Praxi, we design custom programs from the ground up and deliver research created with a singular vision that generates the intelligence our clients require.

History

Established in 2003.

Praxi was founded in order to meet two critical needs on the part of our clients: 1) Actionable Research, provided via 2) Practical Approaches

To be practical, we rely on a full suite of research methodologies and analytical techniques to design and develop an approach that is tailored specifically to your needs. No cookie-​cutter analysis or canned methodologies; just the right approach, every time.

To be actionable, we start at the beginning and work forward. To make absolutely sure the research will support your decisions, we ask a lot of questions up front. This way, we let the research flow from our joint understanding of the goals to be accomplished. Our methods are the outcome of each project’s objectives — not vice versa.

We design and manage market research in support of such critical initiatives as shopper insights, brand identity assessment, new product development and customer loyalty.

Meet the Business Owner

Michael H.

Business Owner

Having founded Praxi in 2003, Mike has more than 25 years of experience on the front lines of primary research. Mike is a nationally recognized leader in the fields of shopper insights, new product development, customer loyalty, and brand identity. He is a respected speaker at industry conferences and a well-​regarded contributor to major trade journals.



Prior to Praxi, Michael held senior management roles for several consulting firms, a national telecom company and an international advertising agency. Mike is also a formally trained moderator and has facilitated more than 1,000 focus groups in the past decade alone.