ZFERE

Specialties

Social Commerce

Zfere has developed a platform for business to offer products, goods and services, including what are now considered non-​traditional ecommerce businesses. This «main street» concept goes beyond simple store fronts and allows a business such as a restaurant, hotel or similar service provider to introduce their products to electronic users encouraging them to purchase products also. This platform is directly connected to the mobile interface and allows a customer to gain information on the fly.

Today, the area of social commerce has been expanded to include the range of social media tools and content used in the context of e-​commerce. The definition of social commerce includes customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.