Right On Interactive

Specialties

Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-​fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-​based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-​fit customers for life.

History

Established in 2006.

Right On Interactive was founded in May of 2006 as a marketing technology services firm and provided consulting, integration, and implementation services for helping companies more effectively utilize data, technology and processes.

Today, the company is a the leading customer lifecycle marketing automation software company.

Meet the Business Owner

Troy B.

Business Owner

Troy Burk is the CEO and founder of Right On Interactive, a lifecycle marketing automation software company that helps organizations win, keep, and grow business by building engagement throughout the lifecycle of every prospect and customer. He is a recognized thought leader and speaker on the topics of lifecycle marketing, marketing automation, lead scoring and nurturing, and email marketing. Troy earned his bachelor’s degree from Ball State University. He lives in Indianapolis with his wife and three children where he serves on the Greater Indianapolis Chamber of Commerce’s Membership Marketing Committee and is involved with youth sports.