Long’s Bakery

The place to go for donuts! They are perfect and delicious… a total treat! Diabetic now so maybe go once in a long while because I can’t control myself. A total yummy place to smell!

They’ve been around forever in Southport, and loved by all who love donuts, brownies & all things baked & sweet.

This place is disgusting, never clean, employees look like they sleep in the back. The donuts have a weird smell/​taste, like I can smell/​taste the refrigerator. Unfortunately I’d rather eat the donuts from a grocery store.

I have had better and I have had worse. Was expecting the mother of all doughnuts after all the ranting and raving I heard about this place after moving to Indianapolis. I love that they have a wide variety of doughnuts and they are well priced as well. I did enjoy the glazed and the blueberry doughnuts and would recommend these the most.
First time I went I was unaware they didn’t take card, my fall since I didn’t look into it more. So there I was, counting pennies trying to pay. I also have yet to meet one worker who looks like they are happy to be employed. I mean, I know it’s work but a smile wouldn’t kill you. I even tried to make small talk/​joke with the woman cashing me out and she acted like I didn’t say anything and just gave me a look lol ah well I’ll stay on the band wagon and keep buying my co workers their doughnuts :)
Update: I just had a pleasant experience with a worker named Colleen. Very friendly and open to suggestions. I hope o see her around again!

Many have written an ode to Long’s. I’ll keep mine brief: I love it. Bring cash money for your food (no credit) and enjoy a wide variety of donuts and cake. Coffee is available as well. The glazed yeast donuts are my fav and very economical (about $ 6 a dozen? Maybe less?).
Usually I read complaints of long lines, but I’ve gone on week day mornings with no trouble — at most there are 4 people in front of me. These times range from 6am — 8:30am.

Long’s always has and will be my donut shop even if I no longer live in Indy. I’ve been eating (more like inhaling) their original donuts for as long as I can remember. Since the church I attended years ago is down the street, I practically grew up with them as the church would purchase them in bulk for post-​services fellowship. If I wasn’t eating the goods at SUMC, then it’d be at my dads place with a glass of chocolate milk.
All of these memories flooded my mind as I recently picked up a baker’s dozen for some friends. You seriously CANNOT forget the Long’s smell– just like Subway but 10000x better. Nothing is overpriced– case in point I spent $ 10.50 for my variety of 18 donuts. The originals are my go-​to, but I also highly recommend the maple cake and their original with sprinkles.
If I had to give one suggestion, it would be to install an ATM on-​site or start accepting debit cards. To my guess it is a routine/​daily occurrence that customers come in, fail to read the «cash only» sign and have to drive a few blocks to the Chase Bank.

You probably wouldn’t like Long’s if you don’t like soft, delicious, melt in your mouth donuts. Long’s doesn’t need your fancy donut recipes with maple bacon and caviar on top. They make real, homemade, perfection instead. Get here early. They will run out.

Long’s is a no brainer. THE BEST doughnuts on the south side! If you’ve never been you just need to go, period. Bring cash because that’s all they take here. The line is usually out the door and the parking is a hassle but so worth it. I wish they would open another location. I could write a ton more but the doughnuts speak for themselves.

This should have 10 stars. Always fast, always friendly, always fresh! You can also call in your orders so there ready to be pick up when you walk in. Cash only so do not show up with a debit card. The line is often out the door!!!

Is there a better way to start the weekend than Long’s donuts for everyone! A lot of people think that, which is why the lines to get anything from a basic but beautifully done sugar glazed donut for 50 cents to decadent stuff like Bavaria cream filled donuts or coconut cream pies are so long! Thankfully your wait is much shorter than the line indicates and so is the price for a box of this stuff! What’s really hard is how to not let your eyes control how much your stomach will eat. A truly unique Indianapolis institution!

The line gets longer everything we go…
We were on our way to Holiday World and of course we needed breakfast at 7:00 am. And Long’s is not far off 65.
The line was wrapped around the small bakery. But so worth the wait. My fiancé and his friend are all about the yeast. They sell so many they don’t even put them in a display case. They have racks of them in the back.
Make sure to bring cash with you. I think I heard they now take cards but they use to be cash only. So just be prepared.

Returned after having been away for some time. Maybe it was the day and time I went, early afternoon on a Wednesday vs. a Saturday AM, but the selection was much more limited.
The good news was I walked in and placed my order, no waiting!
The donuts were good but the selection was more sugary than previous visits and there where very few Danishes!
Good, but they have been better. Maybe I need to go again on a Sunday or Saturday morning and deal with the crowds for a better, fresher selection.
Always remember, cash only, but with their prices this should not be a problem.

Yay to Long’s Bakery for recently making a national list for one of the best bakeries.
I pray I never become diabetic! ;o)

GLAZED YEAST
No matter the pastry, it’s always good, if it comes from Long’s. But, if like me, you adore a simple, glazed yeast donut. This is your place in Indy. The things melt in your mouth, and who cares if they meld to your middle.

Two words for you: BLUEBERRY DONUT.
Hands down, the best I have ever had. Plus you cannot beat the price. Long’s always has an amazing selection and I truly have never had a bad donut from here.
I do wish they:
1. Took credit cards. I hardly have cash on me so i can’t get a donut if I don’t have some cash!
2. Had inside seating. It’s a smaller area and primarily just for pick ups but sometimes it would be nice to get your donut and sit and enjoy!

Applesauce cake and maple glazed yeast donuts for lunch? Uh, yeah, that was me… and I am not sorry.
After spending 20 minutes trying to escape Greenwood Park Mall’s parking lot (traffic is godawful!), I decided I deserved a treat for maintaining my sanity. So, off to Long’s I went!
As a first timer, I learned some helpful hints —
1. The parking lot will probably be full. Even at 4pm on a Saturday. Expect this.
2. The left door is for entering. The right door will not open — that’s for when you leave. Don’t try or you’ll look ridiculous.
3. When you come in, the line will be long, and likely wrapped all the way into the «Order Pickup» section — the people standing there are not picking up. They’re waiting to order. Don’t cut in line or everyone will hate you but probably not say anything because… Hoosier hospitality. Luckily, a nice man waved me to the back after I committed this faux pas.
4. You will probably wait minimum 10 minutes. Don’t worry, they have 4 or so people working the counter so the line moves quicker than it would appear.
5. If you come late, it may look like they’re out of your favorite donuts, when you get to the register, double check. Sometimes they have secret stashes in the back! But they will prob be out of blueberry cake :(
6. Applesauce cake and maple glazed yeast are winners. The cake — slightly spiced, light, sweet, delicious. The maple yeast — light, airy, with the perfect thickness of maple-​y sugary deliciousness on top. Let us not talk about the Neapolitan I had for dessert later that day either… I know, I’m such a fatty, but gah! It was so good!
7. If you’re looking for crazy flavors like you’d find at Rocket 88 or GADCO, you’re not gonna find them here. What you WILL find is all your classic donuts, perfected. BONUS! You can buy about 4 Long’s donuts for the price of 1 at either of the aforementioned places. More donuts = more happiness.
Long story short — I love Long’s and you should too. An Indy staple, with good reason.

Great experience. I have family in Indy and after enough visits, knew this was a must try. I got out of bed early in the morning, drove across town, and still ended up waiting in line. The location didn’t look like much.
While waiting in line I chatted it up with people who all seemed to have been coming there for 10+ years. The donuts were not crazy like some of the new shops popping up, but they were GOOD. My only mistake was not getting a dozen glazed yeast. They were incredible and I can’t wait to go back and have more.

57 cents. Bring it. Literally!
This place is cash only, but a few quarters & some pennies are all you need to get in on the good stuff. (Note: The good stuff = a yeast donut)
Open surprisingly late on Sunday’s — I popped in at 6 PM and they were going strong!

DONUTS!!! ok. done. Wait… DONUTS!!! ok. Now I’m done.
If you’re going to get donuts around here you go to Longs. They’re not fancy but they are cheap and yet delicious. They also sell great brownies, cookies, cakes, and other breakfast items like turnovers, danishes, and rolls.
I don’t come here often, but when I pass and if I have cash, then I somehow find myself stopping in the lot. I don’t know how it happens but it does! This place can get very busy-​both locations can– so be prepared to wait almost any time of any day.
Anywho, this is a good place to come if you’re needing a quick donut fix and don’t want to pay an exuberant amount. They aren’t fancy but they are delicious. I do suggest to try some of their other pastries if you’re not a donut fan, as those are good as well.

Living in Indianapolis my whole life, I have been one lucky gal to have grown up knowing that Long’s doughnuts were the only ones for me, and I haven’t yet been disappointed!
Make sure to bring cash! No cards accepted here, and what they back in the a.m. is what you have for the day, so if you’re Picky Patty, getting here early is key. (although, if you’re like me, no matter what pastry you get is good enough to blow your socks off!) I recommend your traditional yeast if you’re not feelin’ daring, but the apple danishes/​strudels are TO. DIE. FOR.
You won’t be let down no matter what you get, and with their prices, you could try everything in stock!