Infinity Strap

Specialties

Infinity Strap is more than a one-​of-​a-​kind yoga strap. Our mission is to improve one’s physical health and overall wellness by providing an elegant, simple, and safe alternative stretching aid. Made from a semi-​stretch soft material, our strap lengthens and gives a bit, unlike traditional stretching aids. The dual-​loop design of the Infinity Strap™ has a subtle center twist, forming the shape of an endless figure 8, illustrated by the timeless symbol of infinity, or. This design’s subtle twist allows each loop to always stay open, making it accessible to slip over one’s hand or foot. One unique grip distributes the pressure away from one’s fingers more broadly over the hand and wrist. Typically our customers are yoga practitioners, runners, dancers, golfers, and physical therapy patients, however, the Infinity Strap is designed to aid general stretching for all flexibility levels in any health/​fitness field. Our product is unique in its design and feel so it fills a niche that no other product does.

History

Established in 2011.

How the business came to be in the words of our owner, Amir.

«I am always thinking in terms of problem solving. I came up with the idea for the Infinity Strap organically during a yoga class. Like many of us, I have certain limitations in my range of motion. I have had two shoulder surgeries and spent a lot of time in physical therapy. I needed a little extra length and stability to safely do some of the poses but the straps they had available were awkward, too long, clumsy to use and they had hardware that hurt your skin. The Infinity Strap is designed to fix all of those problems. My greatest achievement has been to be able to start this business from scratch, with just an idea, with no formal business experience, and grow it out of my garage and into a successful business. I’m especially proud that my product helps people become healthier and happier.»

Meet the Manager

Sofia Z.

Manager

Sofia has been working with Infinity Strap for the past 3 years and is now managing the new warehouse in Huntington Beach.

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