Amelishan Bridal

This gem has been my go to place since high school. Every Homecoming, Prom, my wedding dress and bridesmaid dress, and, now, every annual Military Ball gown has come from here. The service is second to none.

The last thing anyone needs right before a wedding is to find out everyone’s shirts and clothes do not fit right. They need to hire a professional that can measure correctly. Not to mention the selection of plain white tux shirts was minuscule. I asked for my white shirt to be fitted. I am, at best, a medium. I got fitted for the shirt almost three months in advance. They gave me an XL fitted shirt and said that’s all we have… Really? On top of this my brother is smaller than me and got at XXL. We are frantically running back to this place desperately trying to find clothes that fit. I’m sorry but I will never recommend this place. Not for the $ 210 I spent on a rental. The positive thing is that the place was clean. The only solution is to refund our money for this ridiculousness that my family is going through. By the way they gave me another shirt but the neck is tight and the length of the sleeves were off… It’s still better than wearing a parachute. So much for supporting small businesses. Just go to men’s warehouse.

Amelishan not only shorted my daughter’s hallow to hem measurement, they tried to convince her that her wedding gown was the right length. They would not do anything to help except to call the dress designer to get the extra fabric so that we could have the dress fixed. Even though we bought one of their more expensive gowns, they didn’t even offer to pay the $ 30 for the extra fabric. After our miracle-​working seamstress added 3 inches to the hem and rearranged the appliqués to hide most of the seam, was my daughter able to smile. Yes, 3 whole inches! Unhelpful and unsympathetic.

I had never heard of this place before but went with my sister to look for her wedding dress. It was kind of all over perfect. They are currently open later for prom season which was a nice plus. We made a appointment and loved the consultant ! They have just the rite amount of dresses, not a giant number that leaves you overwhelmed ! The phrase quality over quantity is best used here. They have the store separated nicely so you feel like it’s a more private experience. The dressing rooms are spaced out nicely and have their own mirror and podium that makes it a much more personalized experience. She pulled out dresses and told us to pull out dresses — we ended up with 6 – 8 to start. The consultant listened to the requests of the bride and helped with input neither of us have thought of. She didn’t pressure my sister into trying to pick just one she helped eliminate dresses by using a point system of ranking them. Once we figured that out it was easier to let some go since the ones we didn’t like we would compare to the ones we did like more. They have more then just giant sizes so clipping the dress to my sister (who is like a 0 – 2) was easier. She was amazing with picking out dresses that we liked but had different qualities (if your a girl that will make sense). My sister is the girl who needs to sleep on it before she picks and the consultant was not ever pushy or persistent. I believe they don’t work on commission so the experience over all wasn’t like so many places we had gone before. The appointment wasn’t rushed and never felt stressful! She was honestly interested in how my sister felt and her over all needs. I am so pleased with this place I will defiantly be back for my walk down the isle. She gave my sister a folder with information and saved it in their system as well ! I’m hoping to go back to look at their bridesmaid dresses, they had a giant selection !

We went in for bridesmaids dresses, had an appointment, the lady was running late with her other appointment okay fine so we looked through the dresses to pull some we liked. Not a huge selection but some very nice dresses. Our consultant couldn’t help us so had another one help us. She didn’t really help. Me and the other girls would do up each others dresses and clip them if needed. All the beautiful dresses we loved didn’t come in the color the bride wanted, which is burgundy. Not their fault I know its the designer’s, but it was sad. We finally found the dress YAY. We were told in order to place the order we had to put half down, never had to put more than a small fee down before but fine. Got sized and like all the other reviews they tried to talk us all into getting 1 – 2 sizes larger, thankfully I read these reviews beforehand and said no I’ll stick with my size. Haven’t gotten the dress in yet, will update when we do.

I had posted a review a month or so ago regarding Amelishan Bridal. Extremely satisfied with the beautiful bridal gown and mother of the bride gown. Excellent alteration and customer service. I did however have an issue with jewerly I purchased from Yamila. I am happy to say once this issue was made known to Amelishan, they did everything they could to make it right!!! Thank you and I will be back when my next daughter gets married and I will not waste my time going to other shops when I know that not only beautiful gowns can be found but customer service after the purchase is great. Thank you Megan!!!

There was not one part of my experience at Amelishan I would change. I was a bit nervous going in-I’m not sure why. Maybe I thought I wouldn’t find what I wanted. Anyway, as soon as I was greeted by Michelle R., (there are two Michelle’s) I was glad to be there.
Michelle told my mother and I that she was there to help me find my dream dress, she does not work on commission, so she just wanted me to be happy. I gave Michelle pictures and style numbers of dresses I found online and she began pulling them. She had a new employee shadowing her and I had no idea it was just her first day. She was wonderful and so helpful.
After pulling about ten dresses, my mother sat down, and I began trying them on. The first one was a dud, but the second one was outstanding. I loved the dress. I forgot to tell Michelle my price range, but the dress I chose was $ 1200 less than my budget! I was so thrilled and comfortable with the entire experience.
I purposely chose a bridal shop in Wisconsin because I live in Chicago and taxes are so high. I also have a general feeling of being charged more just because it’s Chicago. My experience with Amelishan and Michelle R. was very different from the one at Eva’s Bridal in Chicago. What a relief. I can’t wait for my dress to arrive and I’m even more excited for my wedding now that I have a great dress.

My bridesmaids and I went in this past Sunday to find my wedding gown and had the best experience possible. Our consultant was Amanda, who was so nice & helpful. I have been to 3 other bridal shops and I had the best customer service from her by far. The bridal shop itself is huge and carries a very big selection of beautiful dresses. Even though I did not end up buying my dress here, I will be recommending it to others based on the quality service offered. THANK YOU!

My first memories of Amelishan Bridal were from high school. Practically everyone used them as a go-​to spot for prom dresses. Walking in, they had an extensive selection of prom, bridesmaid, mother-​of-​the-​bride and special occasion dresses. After shopping around and looking at pricing from other stores, including Boston Store, they were competitive to low. The materials were higher quality over many of the other dresses, giving them a much more finishes and elegant look.
Further back is the bridal zone. They have hundreds of dresses, including clearance and off-​rack pricing. The consultant I worked really loved her job and was happy to show me anything I like. I let her choose a few of her favorites as well. After much deliberation, I did order a dress based on measurements and a color swatch. I’ve never done anything like this before, but she was confident it would arrive in time.
My dress arrived early, and a perfect fit. It was offered in petite so I did not need a single alteration. The consultant that helped me with the final fitting and the pickup was also extremely helpful and we had fun trying on several headbands to see if any were the right «statement piece».
Everyone was warm, helpful and made me feel comfortable throughout the fitting and purchase process. I am sure I will return the next time I am in the market for a special occasion dress.
Fun Fact: It isn’t just dresses; they also have menswear, accessories, shoes and bridal rentals (card boxes, birdcages, etc.). You also get a discount if you purchase your dress on the first visit and receive savings on any other accessories too if you join their loyalty club.

I had a positive experience at Amelishan. I went the last weekend in February 2014 for our wedding in September 2014. Due to multiple recent deaths in the family, I went with a good friend. Amelishan allowed my friend to take photos and notes on the dresses I tried on so it was easy to share them with my mom (my understanding is that they always allow you to take photos). I worked with Angela. She was very considerate of my taste and budget. She asked to see photos/​magazine clippings of things I knew I liked. Then we both picked out dresses. She would bring things over to me and asked me if I wanted to try it on or not (I really liked this because other shops really wasted my time making me try on dresses I was pretty sure I wouldn’t like). I also liked that they let you thumb through the racks yourself (you’d be surprised).
I did not feel rushed as I tried on dress after dress. I found 3 dresses I really liked that were either at or under budget (this had been a problem at multiple other bridal shops). Angela was very patience as I looked at myself from every angle and my friend snapped away.
I came back with my mom the following weekend and purchased my dress plus a belt. I should mention this day was chaotic because we also got my mom’s dress and the bridesmaid dresses at the same time but the staff was very patient with us. Because I got my dress here, they all got discounts on their dresses. I had gone to Eva’s in Oak Creek and even with the discount they were quick to offer for having multiple bridesmaids, it was definitely cheaper to get them from Amelishan.
My dress came in with plenty of time to spare. While ordering they go over in detail your measurements and how that compares to the different sizes and have to have in writing that you know the dress will fit just right here and be big there. What’s funny is that it was supposed to be multiple inches big in the hips and actually was a little snug. I didn’t gain any weight, but thankfully they were able to let it out just a little.
I ended up getting my alterations done there because we did not know of any one else to do them. I had gotten recommendations from friends but when I called I felt uneasy. It was very expensive (as expected) but they did a great job overall. The most frustrating part was that it was a little difficult for them to fit me in for appointments despite me calling to schedule as soon as my dress was in (they won’t let you schedule any sooner). My parents were coming from IL and we often had to pick appointments on the weekend that were not at convenient times for us (they tried to suggest I come during the week but I work late in Racine and don’t live in the area so it didn’t work for me).
Overall, I got TONS of compliments on my dress. A family friend commented on a picture of me in my dress «she really did have the perfect dress.»

My boyfriend did not have a good experience whatsoever when it came to a wedding suit rental from this place. He was standing up in his friend’s wedding, and it was a red flag when the fitting took less than 5 minutes.
Then, two days before the wedding, the bride’s father was kind enough to pick up all the groomsmen’s suits since the wedding was not being held in the Milwaukee area. The wedding party arrived in Door County the afternoon before the wedding, and when my boyfriend got his suit, he realized there were three problems: Amelishan provided him 2-​button suspenders, yet the pants only had 1 button for suspenders. (Afterwards, Amelishan claimed that is how their suspenders work, yet others in the wedding party, who also received rentals from Amelishan, had 2 buttons on their pants for the suspenders.) Secondly, his suit jacket had a large and very noticeable pucker in the right shoulder. That, honestly, was the least of the mistakes, but it was still rather tacky looking. Lastly, Amelishan provided two left shoes for his suit, which left for an extremely uncomfortable evening. When my boyfriend came to drop off the suit, he explained all three issues with the sales associate, who responded that it was somehow my boyfriend’s fault.
We are still trying to figure out how it is his fault that all three of the mistakes were made. Needless to say, no one will be receiving any kind words from us about Amelishan, for their products, employees, and customer service seem to be seriously lacking.

I was absolutely not expecting to be writing a review for Amelishan Bridal that has a rating of one star (although I would give zero if I could), as one of my closest friends who is also a bridesmaid in my wedding bought her gown here and had a great experience. Well, my experience left not only a lot to be desired, but I truly am not sure if I have had as awful customer service or been treated so horribly at another establishment in my entire life.
So, to start off, my appointment was at 2:30pm at Amelishan. I arrived a few minutes early and it took a couple minutes for someone to help us as the woman at the front desk was on the phone. Finally someone came to assist and I informed them that I was there for my appointment. My consultant was still with her previous appointment, so I was told I could look at dresses while I waited. This honestly didn’t bother me. Since I have been to a few appointments, it sucks when you are rushed out, so I’m sure the bride-​to-​be before me was appreciative of the extra time.
So, while my friend and I waited, we basically pulled every dress in the place I wanted to try on, so once my consultant was ready (30 minutes late), it was right into the dressing room. I started trying on dresses, and after 4, tried on one that I really like. It was pretty much exactly what I was looking for. Unfortunately, my family doesn’t live in the same state as me, so I wanted them to be able to see it. The dress I tried on was WAY too small for me, so it was hard from pictures for them to get the idea of what it would look like in the back. I asked what designer the dress was by so I could send the name to my family and they could view it. I was told that they don’t give out designers, which I thought was a little sketchy. I’ve been to 6 different bridal shops and every single other one was completely open about designers. But at this point I wasn’t discouraged. I moved on from that and asked if they at least had a picture of it online (i.e. on their website or just a jpeg) that I could send over to my family. I was again told no.
At this point I didn’t know what to do. I didn’t want to buy a dress without my family seeing it so I asked them what my options were and they told me I could try on a different dress that may be similar in a bigger size take a picture on my phone and send that picture (of this random different dress) to my family. This really wasn’t what I was trying to get at. I just wanted my family to see the dress before I bought it. As I stood there, another woman that works at Amelishan came over and joined my consultant and un-​prompted started telling me about how they do this to protect themselves and so many times they have seen where someone gets a digital picture of the dress and goes to China and has a replica made. Ummmmm, what? This thought had never crossed my mind. They went on and on about this to the point where I felt attacked. Maybe they did not intend to do this, but I truly felt as though they were accusing me of doing something which I had no intention of doing. They kept on harping on it over and over again. Keep in mind, at this point I am up on a pedestal, in a wedding dress (that does not fit me right) being lectured at. I finally just had so say, «I’m going to go change out of this» to get them to stop.
They didn’t seem to feel bad at all about the fact that they weren’t helping me. In the dressing room (sadly I now had to receive help out of the dress from the consultant), I said to her that they were making it next to impossible for me to purchase a dress from them and she didn’t even seem to care. It really seemed like the didn’t even want my business, didn’t care if they made me feel like crap, and were happy to be rid of me. Well, that’s exactly what I did, I walked right out the door and will not be back. Even though it was the perfect dress, I will not be supporting this business in anyway.
I have since bought a wedding dress elsewhere and have been to a number of bridal shops and have to say my overall experience at Amelishan was the absolute worst one I had. Not only did they make me feel that I was being accused of something that I was not trying to do, but the people I encountered there were incredibly rude. At other bridal shops I have been to, it was truly an enjoyable experience where I felt like the consultant I was working with was genuinely excited for me and wanted to help me find the dress of my dreams. At Amelishan, that absolutely was not the feeling I got. I felt as though no one there really cared how I felt and they were fine if I found a dress or not. Additionally, the fact that they not only refuse to tell what designer a dress is by, but actually go to the length of removing all tags and adding their own tag without a designer on it, is just incredibly sketchy.

I’m really surprised at all of the negative reviews for this bridal store because our group had a great experience.
My bestie came here a week prior and had found two dresses she really liked. She also took a quick glance at the bridesmaid dresses and thought it would be a good place to look, so she made three appointments for the day: her mom, herself, and the bridesmaid group. First up was her mom, so while she did her thing, the other bridesmaids and I perused the rack of bridesmaid dresses. We had liked a dress we saw at a store in Chicago, and heard that this place carried that brand. However, we could not find it, mainly because, as other reviews stated, they cut the tags off so you can’t see who the designer is. I have no idea why they do this. Maybe they don’t want you comparing prices between stores?
The bride and one of the bridesmaids went to a store the day before to look at bridesmaid dresses and found two they really liked and heard Amelishan had them as well. Luckily, the other store gave them the designer info and website so they could look at them online, so we were all able to see what the dresses looked like and easily found them on the racks. Since our appointment wasn’t for a few hours, we grabbed the two dresses, plus two other possibilities, and set them aside on the rack so we could get them later. It was very busy while we were there, and consultants were going back and forth, but not once were we told to get out of the way or that we couldn’t look at the rack if it wasn’t time yet, so that was appreciated.
Next up was the bride’s turn to try on her dresses. We went toward the back of the store and sat and watched as she modeled the dress. The consultant worked with her for about an hour on belts and accessories. She was great about showing us all the different options and let us take as many pictures as we wanted.
She finally said yes to the dress, so while she was getting measured and doing the paperwork, someone in our group suggested that we skip lunch and just keep going and do our dresses next. We were hungry, but we agreed to do that and the consultant said that was fine. She said she would be right with us to get a room. We waited about half hour before we decided to just try on the dresses without her. Yeah, we went rogue but we kinda wanted to get out of there. We had four bridesmaids and four dresses already picked out, so we just put them on. When the bride came back to get us, we already had them on so we kinda just did our appointment in the bridal area. Oops?
We knocked out two dresses right away and were deciding between two. We picked one and then had to decide on color, which is a little hard when you don’t know if a color you liked on a rack will come in this dress since you don’t know the designer. I guess since we picked the dress, we were able to see the color swatches. We picked a color and then got measured.
The process to get rung up and get out of there took for-​ev-​er. We understood that they were being thorough, but we were so hungry and just wanted to leave. In the time it took to ring up four bridesmaids, the bride’s mom was able to take another look at dresses, find one she liked, get accessories, and say yes to her dress. It was nice that they let her do all of this even though it had been a couple hours since her appointment time. I think we kinda took over the store in that way but hey, no one said anything.
The consultant read us our measurements and showed us where we fell in terms of size. We were all in between sizes so it was up to us to pick whether we wanted to go higher or lower. She then entered it in and then went through each point in the contract. Yeesh. The nice thing is that you can pay half when you order it and then pay the other half when you come to pick it up, so you’re not dropping your whole paycheck at once. Finally we got out of there and everyone had a dress. Hooray!
Other pros: the dresses were reasonably priced. Sure our dresses were a bit much for my price range, but they did knock off $ 30 since the bride got her dress there, so that was nice. She got her dress for a steal. I also saw other bridal gowns that were on the lower price end too, so if you have a smaller budget, you do have a chance of finding something. There was a guy passing out chocolates so props for that.
A few cons: We were really dehydrated by the end of the day and no one offered us water, yet I saw other people with little water bottles. We had to go ask for it before we got anything. They have prom dresses, but damn are they pricey. And ugly. But that’s the style nowadays I guess so that’s not really their fault. Other than that, we had a great experience and everyone was pretty patient with us. Hope everything goes well with the ordering!

I wasn’t from the Milwaukee area, and I went searching for a prom dress. I saw the two star review and thought I shouldn’t try but three other bridal stores (that didn’t sell prom dresses) and they all recommended Amelishan, despite it being half an hour north. Therefore, I decided to check it out!
A GREAT DECISION. The dresses are gorgeous, sorted by sleeker and poofy princess dresses, then by size, then by color. Well organized, helpful, kind staff everywhere, and no shortage of people to help. Nice building and fitting rooms.
Also, if you like them on instagram and facebook, they give you a free purse. Matching jewelry was discounted with purchase of one of their gorgeous dresses. Garters in many colors.
Would buy another dress there in a heartbeat!

Dresses were fine but be warned — I typically wear around a size 8 and was advised to order a size 16. I was told if it was too small, there was nothing they could do but at least the 16 could be altered. I ended up spending a small fortune in alterations (as did most of the bridal party) and the tailor I went to said she took out a whopping 6 inches from the bodice. Unbelievable!

I’ll start with the positives: great selection of designers and dresses. that’s it.
Terrible location. Terrible service. Rude employees. Dresses are extremely overpriced.
They don’t allow you to take pictures of the dresses which really put a damper on my experience because I was hoping to get feedback from my bridesmaids who couldn’t be there. Unfortunately they couldn’t make the trek to the middle of freaking nowhere to go to this place. Even when I had it down to 2 dresses and said I was going to buy one of them they wouldn’t let me. They also rip all the labels out of the dresses so you have no idea who the designer is.
If you have to go to these extremes to prevent people from buying a dress they find with you elsewhere, clearly you’re doing something wrong. If you provide great service and price your dresses competitively people won’t even THINK of buying it elsewhere.
So I fall in love with the dress, and decide to buy it despite the terrible experience at the store. They bust out a size chart and decide that according to my measurements I should order a size 12 dress. I know sizing is whacky but I am a size 4. Also the sample I tried on was a size 10 and too big! They said «well that one is stretched out» and it’s based it off your largest measurement, which is my hips. but this was a ballgown silhouette so that just makes no sense. I debate these points with them for a good 20 minutes until they finally scare the crap out of me enough to just go with the size they recommended based on their «experience and expertise» with this designer.
I leave the store and look up the dress to discover that they had it marked WAY up — $ 400 more than another local shop. Awesome.
Finally, the dress arrives and it is gigantic. At least 3 sizes too big. They had to do 3 separate rounds of alternations which ends up costing me another $ 350ish. I think I understand now why they were so set on having me order the size 12…
The alterations lady was nice and I don’t think it’s her fault, but because the dress was taken down so many sizes the seams just didn’t line up right. At that point I was sick of driving out to this godawful place and just said «screw it.»
Obviously, I won’t be going there again and I’d recommend that you don’t go either!

Poor customer service. My wife came home crying more than once from the rude employees. For example all the brides maids were sitting in the waiting area (8 people buying dresses from them), and one of the ladies walks in and tells them if some other people come in they will have to move out of the waiting area. Really??? All the dresses were ordered too big (even questioned why so big from multiple people) and therefore more money spend on adjustments. I guess I can understand some things but not poor customer service.
LOOK ELSEWHERE!!!

Customer service was horrible, bordering on rude. My wife an I went there to purchase a mother of the bride dress. We found a couple of dresses for her and she was trying them on when a sales person came to her and rudely said, this is the brides area to try on dressers and maybe she would feel more comfortable on the other side of the store to try her dress on. We were told we could stay but it’s really not our area to be in. Ok, we didn’t know that but there was nobody there at all and the other side of the store was packed with people and from a guys perspective looked like a feeding frenzie with people in half stages of dress, people milling about and so forth. Good God, no way we were going to jump into that fray. So we told her we were just fine and we would stay where we were. Like I said there wasn’t one bride there and there were like 4 different changing rooms non of which were being used, but the other side of the store was so packed that you couldn’t even get a room. Wouldn’t you think that they would tell people to use the other side when none of those rooms were being used. I don’t know it makes sense to me. If 4 brides came in all at once and needed the rooms, we would have surely left and let them do their bride thing but as they were not being used at all, they should have OFFERED the rooms to the other poor souls in the mob scene at the other end of the store.
You know it’s not so much what she said but how she said it, I realize customer service in this day and age is pretty poor but even for this day and age you don’t have to be completely rude. I wish I could give this place 0 stars just for the customer service but we did find a nice dress. So to the rude woman in the store… you suck. But the dress was nice.

After looking at almost 10 other stores I found the perfect dress here. However, I really wish I found it from another location as I had one problem after another. The apt was for 1pm on a Sat., and we had to wait for the consultant for almost an hour. They pair you up with a specific consultant rather than first come first serve based on appt time. I purchased the dress that same day (found the dress in Nov 2012 for a June 2013 wedding). They told me at my dress would arrive Feb-​March 2013. I hadn’t heard from them and it was the end of March so I reached out. After several phone calls (as I live out of state) they told me my dress wouldn’t be here until mid May and potentially would not even arrive for the wedding. They stated there was nothing they could do, as I didn’t rush my order… why would I need to rush it when I was told it would arrive no later than the end of March!!!
One week later, after trying to figure out many different solutions and waiting for answers they called and said my dress arrived. I still didn’t get answers as to why I was told all the wrong information. How do you make that big of mistake??? I was crushed when they said it may not arrive for the wedding. At that time, I had already made the decision I would not do alterations with them because of the problems. When I picked my dress up I wanted to at least get an idea of what they would charge me. Needles to say, I was told at that point (in April) they could not do my alterations to make it in time for my wedding. I’m glad I had a back up plan as once again I received disappointing /​unexpected news.
From the very beginning I felt it was all about the sale. Out of all the stores I visited I had the worst customer service here. I should have went with my gut, but it was hard knowing I found THE dress. I would suggest if you find one there, look online to figure out the designer. Then you can buy it from a different store.
My dress was $ 1986 (includes their discount for same day purchase, tax, and their additional fees, does not include alterations) and the bridesmaid dresses were purchased from there (4 at $ 200). I was going to order our tuxes but after my dress fiasco went with Jos A Banks. Oh, and they have several additional charges than what is on the price tag (shipping, insurance, ect).
The other interesting thing was when I got my dress altered, she said, «do they have an alteration department on site?» I responded yes, and she said she knew it because they ordered me the size based on more alterations than I should have ever needed. Just some more disappointing news after I spent all that money.
Needless to say, my dress was perfect after I spent $ 450 on alterations. I just hope someone else does not have to go thru what I did. I didn’t have any other problems with any other vendor.

I had the best wedding dress shopping experiences here. Amara was a great assistant giving me professional advice and plenty of time to make decisions. I felt their selection and price ranges were great. During my first visit she helped me get a better idea about what I liked and looked great wearing. After a few less amazing experiences at other stores, I came back and Amara helped me find my dress. I would recommend this store to anyone looking for individual and professional help when looking for bridal attire.