Blue Planet Surf – SUP HQ

Honolulu, United States

4.9

Open now

20 reviews

Accepts Credit Cards

Contacts

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Telephone:
+1 866-487-9351
Website:
www.blueplanetsurf.com
Address:
540 Ward Ave, Honolulu, HI, 96814
Kaka'ako
Nearby public transportation stops & stations:
0.8 miAlakea St + S Hotel St
0.8 miS Hotel St + Alakea St
0.8 mi760
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Bussiness info

Accepts Credit Cards
Yes
Parking
Garage
Bike Parking
Yes
Wheelchair Accessible
Yes
Good for Kids
Yes

Today

Today 10:00 am – 6:00 pm
Open now
Local time (Honolulu) 14:43 Friday, 27 June 2025

Business hours

Monday 10:00 am – 6:00 pm
Tuesday 10:00 am – 6:00 pm
Wednesday 10:00 am – 6:00 pm
Thursday 10:00 am – 6:00 pm
Friday 10:00 am – 6:00 pm
Saturday 10:00 am – 6:00 pm
Sunday 10:00 am – 6:00 pm

Description

Specialties

Hawaii’s SUP HQ is on Ward Ave! We specialize in Stand Up Paddleboards and equipment with a wide selection and helpful staff. We offer SUP rentals, lessons, free SUP clinics, repairs and service. We are open daily from 10 am to 6 pm. Limited parking available inside the building, make a wide turn and pull in from Shell Gas station side of building.

We offer the biggest selection of paddles, SUP’s and rental/​demo boards you will find on Oahu and perhaps anywhere. Our line of Blue Planet boards is an excellent value with a wide range of models, ask for our in store special complete package deals. We also carry a large selection of the popular Starboards. «Try before you buy» program: Rental fees are just $ 29 for all day use and can be applied towards purchase. Any new board in the store can be turned into a demo on request. We offer lessons and advanced coaching. We have a weekly training group and offer free SUP clinics. Please visit our website for details.

History

Established in 1993.

Blue Planet was founded in 1993. The «surf store with sand on the floor» on Kapahulu Ave opened in 1998 and closed in 2012. Our current 4000 sqft. Ward store opened in the Spring of 2010 and is also known as Hawaii’s SUP HQ with the biggest selection of stand up paddle boards in Hawaii. Blue Planet SUP’s and surfboards are distributed internationally, our growing network of international distributors includes Hawaii, the US East coast, Canada, and Australia. Dealer and distributor inquiries are welcome.

Meet the Business Owner

Robert S.

Business Owner

Robert Stehlik started Blue Planet as a student at UH Manoa as part of a business college project. Blue Planet is a surf shop for surfers, by surfers. The owner is an avid surfer, windsurfer and Stand Up Paddler and writes about SUP technique, equipment and racing for the Zen Waterman blog. Robert is passionate about watersports and offers lessons and coaching for all levels from beginner to expert.

Blue Planet Surf — SUP HQ also recommends

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«Best chips, made in Hawaii, open to the public on saturdays»

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«Best way to get in shape, can’t say enough good things about it.»

Mike’s Auto Air Conditioning — CLOSED

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Auto Repair

Robert S. says,

«Can’t go wrong with Mike, he checked my AC for free, the dealership was going to charge me $ 140 just to check it. Good guy.»

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20 reviews of Blue Planet Surf – SUP HQ

No registration required
Place rating: 5
Honolulu, HI
Had a lesson with my niece. We very good.
Place rating: 5
Garden Grove, CA
Seriously had the best experience with these guys. Rented SUP (stand up paddleboards) for about a half day for a few of us girls (a couple locals and myself, a visitor). It was my first time paddle boarding so I had to watch an introductory video. It was only under 10 min and explains the basics of paddle boarding (only required for first-​timers). My cousin only goes here to rent paddle board gear.
The boards themselves were in excellent condition and customer service was great! The guys helped us and taught us how to strap the boards to our car safely. Our other friends who rented from a shop in Waikiki had nasty, old, way-​beat up boards and the staff didn’t teach them how to properly secure their boards.
This shop and the dudes who work it are really chill! Highly recommend to anyone visiting Oahu to rent from here. :)
Place rating: 5
Duluth, MN
I only want to do reviews when I really like a place and blue planet was great. Staff was very knowledgeable and made the renting of boards easy. They also had a Groupon so that was awesome too.
They had a wide variety of choices for boards based on your wants and level of skill. This would be the place I would purchase your board as well. Lots of quality equipment.
Really appreciated the service and knowledge.
Place rating: 5
Honolulu, HI
Rob and his crew are very professional. I’ve been shopping at BP for 10 years now and I alway got top quality surf and SUP gear. I would highly recommend shopping there. Mahalo BP
Place rating: 5
Honolulu, HI
Blue Planet is a great surf shop. This is now the only location. For a while they had another location on Kapahulu, but have since consolidated the two.
Honestly the gear they carry is pretty standard. Always stocked with the sunscreen, wax and if needed ding repair I want. I wouldn’t ever shop here for clothing because they don’t really have much or great brand selection, but that isn’t really why you would go here anyways.
They have also increased their amount of SUP (Stand Up Paddle) boards, also dubbing themselves «SUP HQ.» I never really participate in the sport but they seem to have a decent collection.
I can’t end my review without mentioning the customer service. The staff is always friendly and knowledgable. They won’t leave you hanging for very long in the store without making sure you have every question answered.
Overall, I highly recommend this surf shop!
Place rating: 5
Tempe, AZ
Originally found out about this shop from a friend who rented SUP boards from them. They let you use your rental $ amounts towards a purchase of a SUP board which was awesome. Also they hold SUP Clinics at Ala Moana beach about once a month so you can test out many boards in the same day for free so you can find the right fit for you. It helped my wife and I find our perfect SUP boards! Absolutely awesome guys, Kevin and Mike have helped us so much since we started going there. Just got a roof rack installed by Kevin and they always give excellent customer service to us! Encourage everyone to get their SUP boards or rentals from here, you won’t be disappointed!
Place rating: 5
Ewa Beach, HI
Best shop on Oahu for a selection of SUP boards and gear.
Check out Shop owner Robert Stehlick’s paddling tutorials posted on you tube for paddling tips. Robert also offers and downwinder lessons on Oahu.
Robert and his staff can help you sell your used boards also if you need to clear out space like I had to.
Place rating: 5
Encinitas, CA
Rented there again and had the same great customer service.
Only place to rent on the south shore
Great choice of quality boards to rent or buy!
Place rating: 5
Hauula, HI
Came in a little while ago and have been meaning to post about the service here. Haven’t been here in a while since I moved out of town and love the new shop and totally impressed with the service when I first arrived. My friend has been wanting a new stand-​up and Tony was very knowledgeable about all the types and sizes. Also, what really impressed me was the fact that he didn’t try and sell us the most expensive board or really even pressure us into buying. Everyone was super friendly and chill and will definitely be back and will be buying from here when we are ready to make the investment!
Place rating: 5
Encinitas, San Diego, CA
Blue Planet is THE place to go for anything SUP related! The staff is extremely knowledgeable, helpful, friendly, and goes above and beyond for you. With rentals, lessons, training groups and free clinics offered, Blue Planet meets the needs of anybody from beginner to expert paddler. I highly recommend them! Mahalo Robert & team for all you do!
Place rating: 5
Mililani, HI
Mike (I think that was his name) was extremely helpful as I am a paddleboarding beginner. He was very patient and answered all my questions. I made a couple of visits before making purchases and Mike remembered me when I came back. The people who work here take customer service to a new level. I will be back.
Place rating: 5
Honolulu, HI
This review is only for their rental program. I have NOT purchased anything from here so I wouldn’t know price comparison with other locations.
I’ve rented from here twice in the last three weeks and couldn’t be happier. The guys there are super friendly and helpful and do a thorough walk through (similar to renting a car) and check off any damages already on the board. They teach you how to load the board onto your car and tie it down with the straps.
For an all day rental (10am — 5:30pm) it’s $ 30. That includes a SUP board, paddle, leash, and straps for your car. They do a $ 200 temporary credit card hold but it gets removed in 4 – 6 days if you return everything in the same condition. Also, if you keep your receipts over the course of a year you can use that towards a purchase of a new board up to $ 250.
I absolutely recommend this place if you’re looking to just go down to Ala Moana for the day. Boards are good, friendly service, and parking isn’t too bad.
Place rating: 5
Aiea, HI
Impressed with the service I recieved, The sales staff are extremely knowledgable and very informative, I was treated with the upmost respect and professionalism,. their product selection was great. I will definately bring my business back, and refer family and friends as well… STOKED
… Thank You!
Place rating: 5
Honolulu, HI
I’d been looking into buying a SUP for some time and so after a friend had been raving about her newly purchased SUP from Blue Planet, I decided I would head over. I went into the store four times before finally making a purchase. Each time, Mike was super helpful. He helped me rent a range of boards over several weekends, so I could get a feel for what I wanted. I love that Blue Planet credits any rental charges (up to $ 250) towards your purchase. Also great that the bag, board and leash are all included in the price. I’m pretty excited about my Nalu! Thanks Blue Planet for the awesome customer service. I’ll be back :)
Place rating: 3
Honolulu, HI
First gentleman that helped us was awesome then another gentleman intervened with lighter brown hair, kind of thin with ponytail — spoke down to us as if we were stupid oh no not happening! RUDE! 100% About to buy 2 boards, cash in pocket — taking money somewhere else — he needs to learn more about the value of customer service!
UPDATE: owner got back to me via Unilocal right away — I’m very impressed that this place cares for their customer’s experienced — therefore changing my 1 STAR to 3 STAR
Place rating: 5
Honolulu, HI
I’ve been looking into purchasing a SUP, I’ve seen great feedback in regards to how people are able to test out to better get a handle on what they want.
As for me price is always the factor, upon seeing one that was within my price range I thought why not finally make it down there. Kevin was super knowledgeable and was true to the idea of allowing people to rent out to find the best board suited toward them.
So pretty much a win win situation-​such a great sales concept. One day rental $ 29, two day rental $ 75, every day after that would be +$ 15. There are even extended rental rates-​like a whole year?!
They provide you with a leash and paddle with your rental and a gate protector with straps that secure the board to a vehicle. Then you’re finally free to test out and have a time on the open water.
This I hope will turn out to be one of my better impulse buys. Now once my guy comes back from deployment we’ll be paddling these beautiful waters together! Til then wish me luck on making one of these babies mine :)
Place rating: 5
Gilbert, AZ
Just want to start with the staff. They greet all customers when they are walking in to the store.
They ask how they can help and give there undivided attention. Hey are very knowledgeable and are not pushy for you to buy. Explain things in layman’s terms to someone that does not know anything about standup paddle boarding. They have great deals and packages. And willing to work with you. I would recommend them to any of my friends.
Place rating: 5
Honolulu, HI
Been a shortboarder for a large portion of my life, but sometimes it’s fun to get out on a SUP with the lady. Rented a couple of boards from here and was shocked that they would rent out such high quality boards. Also, you’re allowed to use the receipts from the rentals towards a new board… got $ 80 saved up already in receipts :)
Place rating: 5
Kailua, HI
We have been shopping for stand up boards for about a year. Upon Kevin’s recommendation, we spent some time renting various styles, sizes, and brands of SUPs. During our last visit we were ready to (finally) buy a board of our very own…
We loved that Blue Planet credits back rental charges (up to $ 250) towards the purchase of a new board and we totally took advantage of that promo. Kevin was super patient and answered all of my tedious questions about the board, the size, the paddle, the handling of the board. Thank you, Kevin, for taking the time to make sure I was happy and ready for all the SUP adventures I can find. Cannot wait to come back and buy my husband’s board… and then our two best friends who will be here in June!
We took her on her first voyage over the weekend and next week… the mokes!
Place rating: 5
Honolulu, HI
Stopped into Blue Planet Surf at the recommendation of a friend to install a handle into 2 of my SUP boards. I’ve been there before with a friend to buy 8 to 10 adjustable SUP paddles, so I knew the customer service was excellent.
Kevin (manager) and his staff were so friendly, personable, knowledgable and helpful. Kevin called me back to in form me how they would have to install the handle and actually asked me to come by again so he could show me before I made a decision. I ended up only installing the handle on one board because of this, but I appreciated the honesty and quality that Kevin and staff provided. They said my board would be ready in 7 to 10 days (this was during the holidays too). I called to check in on the 7th day because I was in the area, but they explained that there were 2 more steps that needed to be done before it would be ready.
The installation is awesome!
Just wanted to write a review about the awesome customer service here! They really care that u are happy with the end result with whatever u purchase! Mahalo Kevin and staff!
Oh, they even do consignment if u want them to help u sell your board too!