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Specialties
We are a Subaru and Lincoln dealership that has been serving the Shenandoah Valley for 30+ years! We also keep an assortment of used vehicle inventory that is constantly changing. Call us today or check out our website to learn more.
History
Established in 1980.
30+ years and still going strong! Mr. Wade opened his first store in Downtown Harrisonburg in late 1980. In 1992 he moved to South Main St. (Motor Mile) and built a new Lincoln Mercury building. Then in 2002, Mr. Wade purchased the Subaru franchise and erected another new building which is designated to Subaru only. Currently we sell Subaru and Lincoln.
Meet the Business Owner
John W.
Business Owner
John Wade, the son of Bob Wade, Is now the owner of Bob Wade Subaru and Bob Wade Autoworld. John played 12 years in the NFL at the center position for the Jacksonville Jaguars, Tampa Bay Buccaneers and Oakland Raiders. John has inherited his fathers Old School business approach of honesty and great service. His youth mixes in a fresh New School side of business with technology and energy. Stop by and shake hands with John, he’s always eager to meet new people!