Firefall Coffee Roasting Company

Groveland, United States

4.1

Open now

20 reviews

Accepts Credit Cards
Free Wi-Fi

Contacts

QR code, vCard

Telephone:
+1 209-962-7704
Website:
www.firefallcoffee.net
Address:
18749 Main St, Groveland, CA, 95321
Categories:
QR code
Download QR Image Download vCard

Map

Streetview

Activate map

Bussiness info

Take-out
Yes
Accepts Credit Cards
Yes
Parking
Street, Private Lot
Bike Parking
Yes
Outdoor Seating
No
Wi-Fi
Free

Today

Today 6:30 am – 4:00 pm
Open now
Local time (Groveland) 06:44 Tuesday, 10 June 2025

Business hours

Monday 6:30 am – 4:00 pm
Tuesday 6:30 am – 4:00 pm
Wednesday 6:30 am – 4:00 pm
Thursday 6:30 am – 4:00 pm
Friday 6:30 am – 4:00 pm
Saturday 6:30 am – 4:00 pm
Sunday 6:30 am – 4:00 pm

Description

Specialties

The roasting of our coffee takes place in-​house and is sold at retail as well as wholesale. The green coffee beans we purchase are from the finest coffee producers around the world. Cowboy, an excellent eye opener, a friendly mix of Latin American and African beans for the maximum intensity and fullness.

Costa Rican a crisp medium body, vibrant flavor and nutty undertones, a little more complex than its other Central American relatives.

Decaf Guatemalan Guatemalan coffee roasted to perfection for a smooth central American taste. Frickin’ our newest blend of French Roast and Costa Rican beans. Roasted to a medium degree for a smooth taste.

100% Kona (most Kona coffee is a blend of only 10% Kona)

Medium roast from Kona Hawaii. 100% Kona beans from Hualalai Mountain. Hand picked and air dried from the Dant Farm.

Italian Espresso/​Decaf Italian Espresso. Our espresso is a blend of the finest Arabic beans. We respect the flavors of each bean by roasting to a medium flavor.

History

Established in 2007.

Established in 2007, Firefall Coffee was recently purchased by Laura and Hal Jensen. The roasting of our coffee takes place in-​house and is sold at retail as well as wholesale. The green coffee beans we purchase are from the finest coffee producers around the world. So, whether you know very little about our coffee or are familiar with it, we will dedicate ourselves to making the highest quality coffee!

So come on by and enjoy a great cup of coffee. If you don’t live in the area send us an e-​mail or call us and we can ship it to you.

Firefall Coffee Roasting is located in the center of Groveland, California on State Highway 120, which is the north entrance to Yosemite National Park. We are located 25 miles from the North gate to Yosemite. Please call or email for more specific directions.

Meet the Business Owner

Laura J.

Business Owner

Laura has worked for several large fortune 500 companies in various roles from senior buyer to retail store manager. Laura always wanted to own a retail business and when this opportunity presented itself, she took it on.

Nearby

Browse nearby places:
40
ft
Away In The Woods
18743 Main St
60
ft
Critter Corner
18743 Main St
80
ft
Charlotte Bistro & Bar
18736 Main St
90
ft
Wittman Wes DVM
18731 Main
90
ft
Iron Door Saloon
18761 Main St
90
ft
Groveland Veterinary Clinic
18731 Main

20 reviews of Firefall Coffee Roasting Company

No registration required
Place rating: 4
Mountain View, CA
Groveland is a convenient place to stop by to go to Yosemite or go back to the Bay Area from Yosemite.
We stopped by coffee on the way to Yosemite for the fall backpacking. It’s nice to open before 8 in even off season October.
The service was friendly, too.
Place rating: 3
Tomball, TX
The breakfast burrito was really good! The women working were really nice. The coffee, however, was subpar according to my live-​in coffee snob. He had the cowboy coffee and wasn’t too impressed. I was not thrilled about my double dirty chai either.
Place rating: 4
San Jose, CA
I stop in every time I come to PML, which is a few times a year. They have the most amazing coffee but if you don’t get the young girl behind the counter, you will experience the most unpleasant people. They won’t even make eye contact with their customers. The young girl is amazing and is the only reason I keep coming back, she makes the best coffee!
Place rating: 3
Sonora, CA
I go here for coffee when I am in Groveland because it has the best coffee in my book. The only problem, and for me it’s a big problem, is the staff. When I go into a coffee shop it’s really off putting to be ignored, and then when finally given any attention it’s with no smile or any sort of hello. There are two other women that work there that I have seen, both blonde and both very friendly, but there is one older woman with curly brown hair that is so incredibly rude. My boyfriend likes mountain sage down the road but I convince him to take me here when I am in town and we drop money there all the time. This lady and her horrible attitude and off putting rudeness has lost them my business though. This morning I had the exact same uncomfortable experience and thinking maybe she just didn’t like me I watched the next couple to come in. She didn’t even great them, didn’t smile, just turned to them with an annoyed ugly look and waited.
Want incredible coffee? Go for it! They have some great stuff, good food and some awesome staff members. I’ve given up convincing my boyfriend to go there rather than mountain sage though because of how crappy this lady treats the customers.
It’s just upsetting to me. I work in food service and couldn’t imagine treating customers with such rude indifference and maybe that’s why she bothers me so much. Enough to make me write this review after going to the coffee shop about 7 times.
The other two girls are adorable and friendly though, always with a smile and a hello.
Place rating: 5
Groveland, CA
Mine & my boyfriends favorite coffee place. Ever since we moved here, the staff has been super friendly and helpful. Kendra (who is my favorite barista) makes amazing drinks for us every time, but the entire staff is great. Highly recommend this place over the other guys :)
Place rating: 5
Richmond, CA
The espresso breve I had was really good, best coffee I ordered in this town. Scones were in the oven baking while we sat at the counter. Not the roomiest place, but convenient and much better to-​go rather than lingering. Friendly server.
Place rating: 5
Palo Alto, CA
Super amazing coffee and egg bagel with veggies. Found my new favorite stop on my way to Yosemite!
Place rating: 4
Tracy, CA
$ 2.75 for two shots of espresso. We bought some of their «cowboy» coffee beans & they are delicious.
Mountain Sage up the street has a hipper vibe. VERY organic/​earthy. A very casual place to hang out & check the internet. Comfortable seating indoor or go out side and sit on a picnic bench. $ 2.50 for two shots of espresso.
Place rating: 5
San Jose, CA
I stop in every time we are in Groveland. I always enjoy the coffee and snacks. The young ladies that work there are always very nice and friendly. Plus there is a handy parking lot across the street.
Place rating: 2
Santa Cruz, CA
The good: Location is great, décor is nice, place is clean, I like the idea of ready made sandwiches to take climbing with you.
The Bad: They had a loud TV blaring some sit-​com, pretty much the worst Latte I’ve ever had.
Place rating: 4
Ventura, CA
Place was okay; needs some upkeep and cleaning, but the very friendly female employee earned this place an extra star. Proves were reasonable. Blended java mocha drink was pretty good, would have liked it a little sweeter though. Excellent staff, tip here well!
Place rating: 4
Manhattan Beach, CA
Delicious panini and coffee. Found this café on our way out of Yosemite and what surprise!
Place rating: 5
San Francisco, CA
Driving to Yosemite for the day? They have awesome breakfast options to go and packed lunches for your hike. Better price than anything in the valley or a nice snack while waiting for pizza in curry village. The bfast burrito and bagel are both very good and very filling. And the apple fritter is insanely good. Parking right across the street and overflow parking down the hill.
Place rating: 5
Manhattan, NY
A sweet place. The first «normal» place to have coffee once you’ve left Yosemite. Great folks, great coffee, decent prices. The only drawback is that seating is a bit limited.
Place rating: 1
Garden Grove, CA
The decaf café was okay and Wifi is fast. However, the young blonde employee is very unprofessional. Constantly whined to her coworker and talked about personal things. She hardly paid attention to the customers but instead laughed with her coworker. I tried to work on my laptop downstairs but could not stand one more minute of her laugh and chatter.
Place rating: 4
West Hollywood, CA
We stopped here on our way to Yosemite b/​c it was right next to a cool looking saloon that I wanted a picture of: O) I was very happy we stopped though b/​c we had 2 very tasty Italian sodas. And there were so many flavors it was kind of overwhelming. The service was friendly and fast too. Cute place.
Place rating: 5
San Jose, CA
We stopped here for a pick-​me-​up for the long drive home after a weekend in Yosemite. Friendly staff, great espresso drinks, I would certainly remember and seek it out again the next time we headed that way.
Bathroom under the stairs was clean, too, something I always appreciate when stopping to recaffeinate.
Place rating: 4
Washington, DC
Delicious espresso, free wifi, comfortable feel. I’d come back.
Place rating: 5
Groveland, CA
Came here for the first time (even though we live in Groveland) while our carpets are being cleaned at home. I needed to get some work done, so I got a large coffee and headed upstairs. There are a few tables and a comfortable couch up here. Not a bad setup.
And, of course, the coffee is good and staff helpful.
Place rating: 5
Santa Clara, CA
We stayed in Groveland because it’s just a short hop from Yosemite. Groveland is a small town and we weren’t sure of the food options because we wanted to eat something but we wanted to head out quickly too, so we stopped in at Firefall Coffee.
I had the «Cowboy Coffee» which is not listed on their website but I’m going to be calling the store to inquire about getting some. It was delicious, not at all bitter but with a good strong flavor. Love it. They had these cups of instant oatmeal that I will be asking about. They come in two flavors, fruit and nut, and a cocoa one. The cocoa one, which I tried, had the taste but not the yucky overly sweet taste. It was just warm and comforting. I don’t remember the coffee that the BF had but I can tell you what we ate. The scones. If you are there and you are fortunate enough to find that they still have cinnamon chip scones — buy all the ones they have but ask them to make more for the next group of people to come in. Cinnamon and chips (of cinnaamon), not at all overwhelming, warm, and mildly sweet and even if you don’t eat it right away, the taste and texture are AMAZING.
By the way, if you’re there to travel through Yosemite — and most are, Firefall sells CDs that guide you from Groveland through Yosemite and it is so worth it. Also, pick up a Yosemite Gazzette. It’s a local paper made up mostly of volunteers and doesn’t make much money but it’s nicely done and full of good stuff. =)