HyperOptik

Specialties

HyperOptik showcases a wide variety of unique prescription and non prescription eye wear from exclusive eye wear brands from all over the world.

History

Established in 1993.

HyperOptik is the urban incarnation of Cascade Optical: West Michigan’s principal boutique for fine and unique eyewear since 1993. The new location next to the Wealthy Theatre is actually a return to the area for the Conens family. Rob’s father Bernard, recently immigrated from the Netherlands, opened an optical shop just across the street in the mid 60’s and was later in the 70’s the first to introduce fine European eyewear to West Michigan. Cascade Optical has carried on that mission in Grand Rapids with a chronic dominance in exclusive European and Japanese eyewear. In that same spirit, HyperOptik aims to smash the ubiquitous style of ‘branded’ eyewear from chains and malls with original, independent designs from Europe, Japan, and the US, while debunking the popular myth that ‘independent’ always equals ‘spendy’. We feel the brilliant generation responsible for transforming Grand Rapids’ urban districts into dynamic, art-​filled communities deserves equally brilliant eyewear.